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* 1. Do you find your data strategy/data management capabilities as a limiting factor to achieving your KPIs?

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* 2. Please order the following strategies for growing revenue by order of importance (most important at top)

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* 3. If data wasn’t an issue, what would you like to be able to do to impact your customers’ journey and experience?

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* 4. Please order the following strategies for optimizing data management efficiency (most important at top)

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* 5. Are you aware of what a Customer Data Platform (CDP) does?

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* 6. Are you currently using a CDP in your organization? Are you looking to adopt a CDP?

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* 7. What is the timeline for your CDP project?

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* 8. Which of the following outcomes would indicate a successful implementation of your CDP project? [Select all that apply]

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* 9. Thank you for your time & valuable feedback.

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