Welcome to The Scene 2024 Reader Survey

Please answer the questions below.

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* 1. Age Range?

21 or under

22 – 30

31 – 35

36 – 40

41 – 45

46 – 50

51 – 55

56 – above

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* 2. I identify as…

Male

Female

Non-binary/Non-conforming

Genderqueer

Agender

Transgender

Prefer not to say

Prefer to self-describe: (type response)

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* 3. Which of the following best describes your race?

American Indian or Alaska Native

Asian

Black or African American

Hispanic

Latino

Native Hawaiian or Other Pacific Islander

White

Prefer not to say

Prefer to self-describe: (type response here)

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* 4. What is your highest completed education level?

High School

Associate Degree

Bachelor’s Degree

Master’s Degree

Doctorate

Executive Education

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* 5. I am a…

Full-time student

Part-time student/working professional

Full-time professional

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* 6. My industry is…

I’m not a professional – I’m a student

High School educator

College educator

Arts Director / Producer

Other (type response)

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* 7. What is your average monthly household income bracket?

Less than $2,000 per month

$2,000 to $4,000 per month

$4,000 to $6,000 per month

$6,000 to $12,000 per month

$12,000 to $20,000 per month

$20,000 or more per month

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* 8. How often do you make discretionary purchases (e.g., entertainment, household items)?

1x a month

2x a month

3x a month

4x or more per month

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* 9. What percentage of your income do you typically allocate towards non-essential purchases?

10 – 15%

15 – 30%

30 – 50%

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* 10. Do you prefer to shop for value-oriented products or premium brands?

Value-oriented

Premium

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* 11. Which factor influences your purchasing decisions the most?

Price

Quality

Brand Reputation

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* 12. How likely are you to splurge on a high-ticket household item (e.g., electronics or furniture) in the next 12 months?

Yes

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* 13. How likely are you to splurge on a new or used car in the next 12 months?

Yes

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* 14. Are you more inclined to shop online or in-store?

Online

In-store

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* 15. How often do you utilize coupons or promotional offers when making purchases?

Often

Sometimes

Never

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* 16. What are your preferred payment methods when shopping?

Credit card

Cash

Mobile payment

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* 17. Would you consider yourself an early adopter of new products or technologies?

Yes

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* 18. If you are a theatre teacher or producer, on which three things will you spend the most money in the next 12 months:

Costumes and Props

Theatrical Makeup

Lighting and Sound Equipment

Professional Development Books and Resources

Educational Technology

Workshop or Conference Registrations

Set Building Materials

Audio-Visual Recording Equipment

Safety Equipment

Other (type response)

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* 19. If you could go on a shopping spree for work, which doors would you crash first? Pick 3.

Theatre Supply Stores (i.e. makeup, equipment)

Educational Supply Stores (i.e. Lakeshore Learning, Scholastic)

Fabric / Craft Stores (i.e. Jo-Ann Fabric, Michaels)

Hardware Stores (i.e. Lowe's, Home Depot)

Electronics Stores (i.e. Best Buy, B&H)

Bookstores (i.e. Barnes & Noble)

Office Supply Stores (i.e. Staples, Office Depot)

Art Supply Stores (i.e. Blick Art Materials)

Online Retailers (i.e. Amazon, Target)

Other (type response)

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* 20. If you could go on a shopping spree for yourself, which doors would you crash first? Pick 3.

Electronics Stores (i.e. Best Buy, Apple)

Furniture Stores (i.e. IKEA, Wayfair)

Automobile Dealerships (i.e. Ford, Chevrolet)

Hotels (i.e. Marriott, Hilton)

Air Travel (i.e. American, United)

Department Stores (Macy’s, Kohl’s)

Home Improvement Stores (i.e. Lowes, Home Depot)

Spa and Wellness Centers (i.e. Massage Envy, Elements Massage)

Online Retailers (i.e. Amazon, Target)

Other (type response)

To be entered to win the $250 Amazon Gift Card, enter the information below:

Welcome to The Scene 2024 Reader Survey

Question Title

* 1. Age Range?

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* 2. I identify as…

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* 3. Which of the following best describes your race?

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* 4. What is your highest completed education level?

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* 5. I am a…

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* 6. My industry is…

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* 7. What is your average monthly household income bracket?

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* 8. How often do you make discretionary purchases (e.g., entertainment, household items)?

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* 9. What percentage of your income do you typically allocate towards non-essential purchases?

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* 10. Do you prefer to shop for value-oriented products or premium brands?

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* 11. Which factor influences your purchasing decisions the most?

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* 12. How likely are you to splurge on a high-ticket household item (e.g., electronics or furniture) in the next 12 months?

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* 13. How likely are you to splurge on a new or used car in the next 12 months?

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* 14. Are you more inclined to shop online or in-store?

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* 15. How often do you utilize coupons or promotional offers when making purchases?

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* 16. What are your preferred payment methods when shopping?

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* 17. Would you consider yourself an early adopter of new products or technologies?

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* 18. If you are a theatre teacher or producer, on which three things will you spend the most money in the next 12 months:

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* 19. If you could go on a shopping spree for work, which doors would you crash first? Pick 3.

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* 20. If you could go on a shopping spree for yourself, which doors would you crash first? Pick 3.

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* 21. Name

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* 22. Email Address