IABC Survey introduction

IABC has partnered with the agency CS&A International, a pioneer and recognized leader in the field of Risk, Crisis and Business Continuity Management. We are conducting research through a quick a 5 to 10 minute survey to help understand and study crisis communications. For the purposes of this survey, crisis will be defined as, “A major occurrence with a potentially negative outcome affecting the organization, company or industry, as well as its publics, products, services or good name.” (Kathleen Fearn-Banks). With organizations continuing to experience an environment of elevated risk, rethinking crisis communications is crucial.

The information collected from the survey is anonymous and will only be used for the purposes of this study. Once data from the survey is collected and analyzed, the results will be presented through IABC. The data will help us gain a better understanding of how current organizations are dealing and preparing for crises.

Definition(s):

For the purpose of this survey, a crisis is defined as "A major occurrence with a potentially negative outcome affecting the organization, company or industry, as well as its publics, products, services or good name." (Kathleen Fearn-Banks)

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* 1. Do you work in Communications or a related field?

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* 2. How many years of experience do you have?

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* 3. Select what best describes the organization that you work for:

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* 4. Have you experienced a crisis in your career?

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* 5. If you answered 'yes' to Q4, what were the most significant challenge(s) you faced during the crisis?

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* 6. Does your organization have a business continuity, crisis management or risk management plan in place?

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* 7. How often does your organization conduct exercises in which you test out the team's performance in different crisis scenarios?

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* 8. Do you feel your organization is adequately prepared to effectively manage crises?

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* 9. Please elaborate on your answer to Q8.

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* 10. As part of your plan, have you identified all possible stakeholders that may be impacted by crises that could strike your organization?

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* 11. How often do your CEO and spokespeople get media training?

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* 12. In the event of a crisis, would you deal with it internally or by contracting external help?

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* 13. For which operations would you turn to external support? (select all that apply)

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* 14. What type of crises have you supported in your communications capacity?

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* 15. Rate the importance of each medium for communicating during a crisis:

  Very important Important Neutral Not very important Not important at all I don't know
Social media
Corporate public website
Traditional media (newspaper, radio, TV)
Corporate intranet website
Additional internal communication channels (i.e. newsletters)
Email
In-person
Telephone (i.e., robocalls, conference calls)

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* 16. How do you monitor coverage - social and traditional -  during a crisis?

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* 17. Does social media form part of your crisis communications plan?

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* 18. How does your company use social media during a crisis?

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* 19. To what extent do you think that an organization's prior reputation (positive or negative) helps an organization manage a crisis and deal with their stakeholders?

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* 20. How do you measure your reputation (before, during and after a crisis)?

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* 21. If you would like to be contacted with survey results, please provide your email below.

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