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KQED Instagram Audience Survey
1.
How did you discover KQED’s Instagram page?
I found it through the Instagram Explore tab.
KQED showed up when I was scrolling through my Instagram feed.
I searched for the KQED Instagram account to follow/like it.
A friend/family/colleague told me about it.
I was aware of it because I follow KQED on other platforms or social media channels.
2.
Which statement
best
describes what you like most about KQED's Instagram posts?
Whatever KQED posts, I can trust what I’m seeing.
KQED’s posts help me learn something new.
KQED’s posts make me feel socially engaged with important issues.
KQED’s posts make me feel like I’m part of a larger community.
I appreciate the local focus of KQED’s Instagram posts.
KQED’s posts are fun and entertaining.
3.
Which statement
best
demonstrates your relationship to KQED?
I only use Instagram to stay up-to-date on KQED's latest coverage and/or programming updates.
I regularly enjoy KQED shows, programs, or channels.
I’ve donated to KQED before.
4.
Please select the KQED platforms you’ve used (check all that apply):
KQED social media
KQED email newsletters
KQED podcasts
KQED.org
KQED 88.5FM (radio)
KQED 9 and/or KQED Plus (television)
None of the above
5.
What motivates you most to pay for and/or donate to content?
Stories that pique my interest around a specific genre or topic.
Personalized, curated content that fits my lifestyle and behavior.
I trust that the stories are factual and true.
I like supporting mission-oriented content.
I gain exclusive access to special content.
I’m able to avoid barriers such as paywalls, content limitations, and/or excessive advertising.
Current Progress,
0 of 5 answered
