Quiz: Are you a Startup Marketing Superstar?

Find out how your current marketing efforts stack up to your competition.

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1. Have you hired a senior leader to lead marketing in-house?

Yes, we have a CMO and a full in-house marketing team

Yes, we have a leader, but very small team

No, we're using shared resources to handle marketing

No, we don't do marketing

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2. Have you hired vendors/agencies to support with PR, content, social or demand generation?

Yes, we have a full-service communications agency

Yes, we have a digital marketing agency

Yes, we have a creative agency

No, we don't have any agency vendors right now

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3. Do you have a compelling, differentiated message and story?

Yes, our message is bullet-proof

Yes, but we have trouble communicating the message

No, but I would like to develop this further

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4. Do you understand your buyer experience and how to intersect them at different stages of their journey?

Yes, I have a full view of our buyer's journey and know how to influence behavior

I only have a partial view of our buyer's journey and can't connect all the dots

I have done buyer persona exercises, but don't track the buyer's journey

I'm not sure where to get started

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5. Do you know how to find or reach the right influencers that impact your buyer's behavior?

Yes, we have a good handle of both media and social influencers

We only have a good sense of media influencers, but not social influencers

We only have a good sense of social influencers, but not media influencers

No, we don't know the influencers in our market

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6. Is your website a source of qualified leads for your business?

Yes, we own digital! We have a powerful lead generation and digital marketing machine humming

We get some leads through our website forms, but we're not spending much on digital marketing

No, our website is simply brochureware at this point

We haven't built a website just yet

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7. Does your sales team have the content and tools they need to engage effectively with prospects?

Yes, we have a well-oiled sales and marketing machine!

There is very little alignment between marketing and sales

We use CRM, but our sales team is starving for better content

We don't have a sales team

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8. Do you have clear KPIs to measure marketing effectiveness?

Yes, we rock at analytics and have the best KPIs around

We collect a lot of data, but we're not sure what marketing KPIs best measure business impact

We don't have a lot of marketing data, so KPIs are a mystery right now

Question Title

9. Select all that apply:
What kind of martech infrastructure do you have in place?

Full suite of marketing cloud (i.e. Adobe, Oracle, or similar)

Marketing automation software

Social listening and management software

Paid platforms and pixels

Google analytics, Adobe Analytics, or something similar

Content management system

eCommerce platform

CRM

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* 1. Have you hired a senior leader to lead marketing in-house?

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* 2. Have you hired vendors/agencies to support with PR, content, social or demand generation?

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* 3. Do you have a compelling, differentiated message and story?

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* 4. Do you understand your buyer experience and how to intersect them at different stages of their journey?

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* 5. Do you know how to find or reach the right influencers that impact your buyer's behavior?

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* 6. Is your website a source of qualified leads for your business?

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* 7. Does your sales team have the content and tools they need to engage effectively with prospects?

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* 8. Do you have clear KPIs to measure marketing effectiveness?

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* 9. Select all that apply:What kind of martech infrastructure do you have in place?

1. Have you hired a senior leader to lead marketing in-house?

2. Have you hired vendors/agencies to support with PR, content, social or demand generation?

3. Do you have a compelling, differentiated message and story?

4. Do you understand your buyer experience and how to intersect them at different stages of their journey?

5. Do you know how to find or reach the right influencers that impact your buyer's behavior?

6. Is your website a source of qualified leads for your business?

7. Does your sales team have the content and tools they need to engage effectively with prospects?

8. Do you have clear KPIs to measure marketing effectiveness?

9. Select all that apply:
What kind of martech infrastructure do you have in place?