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White Tale Coffee Survey
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1.
How many times per day do you drink coffee?
(Required.)
Once
Twice
Three times or more
I don’t drink coffee
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2.
What's your age?
(Required.)
Under 18
18-24
25-34
35-44
45-54
55-64
65+
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3.
What best describes your daily coffee routine?
(Required.)
I make coffee at home in the morning, then grab a cup at a coffee shop during the day
I make coffee at home in the morning, then grab coffee at the office or cowork space
I make coffee at home, then grab a cup at a coffee shop, then have some at work
I don’t make coffee at home - I buy it at a coffee shop or get it at the office
I work from home so I have a cup or two at home in the morning and maybe one in the afternoon
Other (please specify)
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4.
Where do you live?
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia (DC)
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
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5.
Gender: How do you identify?
(Required.)
Man
Non-binary
Woman
Prefer to self-describe, below
Self-describe:
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6.
If you drink cold coffee at home, how do you make it? (choose all that apply)
(Required.)
I make hot coffee and add ice
I buy cold brew concentrate from the store and mix with water
I buy it in ready to drink cans
I don't drink cold coffee
Other (please specify)
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7.
What are the main reasons you buy the coffee that you do? (choose up to 3)
(Required.)
Organic
Cost
Support a cause
Seems like a fun brand
It’s local
The packaging and/or logo
I go to their coffee shop
I can get it delivered
Taste/flavor
Other (please specify)
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8.
Where do you buy the coffee you make at home?
(Required.)
Online from a bigger retailer (Starbucks, Amazon etc)
Online from a local or specialty roaster
When I buy groceries
At a local cafe
I don’t make coffee at home
Other (please specify)
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9.
How do you make coffee at home? (choose all that apply)
(Required.)
Single serve (k-cup, nespresso)
French press
Drip brewer
Espresso machine
Pour over
Other
I don’t make coffee at home
10.
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