About The Campaign


BSM Media is excited to present a new Social Spotters program with BLUME Dolls to promote their NEW product - Blume Baby Pop - at Walmart & Target stores across the USA. 

Blume Baby Pop is the newest addition to the globally acclaimed and best-selling Blume World are outrageously cute Blume babies ready to be discovered! With Baby Pop, the surprises don’t stop, as hidden under every sprout is either a baby or a cute baby accessory...just pull and “POP” to reveal what’s inside! Blume babies come wrapped in removable swaddles with unique, out-of-this-world hairstyles on top.

We're looking for mom influencers with daughters aged 4 - 8 years old, located in USA.

Once confirmed, each influencer will visit a Walmart or Target store where the product is sold and snap a picture of the product in-store. Then, you will buy the product and capture a second picture using the product at home. Both photos are to be posted separately on your social media channels (Instagram, Facebook & Twitter) during the assigned time period (Feb 3 - 24) using dedicated hashtags and key word messaging. 


Social Spotters:
  • Promote the product from the store aisles and at home
    • Visit your local Walmart or Target where the product is sold and snap a photo in store, to be posted between Feb 3 - 10
    • Then, purchase the product and capture a second photo using the product at home, to be posted between Feb 17 - 24
  • Participants in this program must post:
    • 2 Instagram posts (1 in store, 1 at home)
    • 2 Facebook posts (1 in store, 1 at home)
    • 2 Tweets (1 in store, 1 at home)

Please Note:
Compensation of $150 includes the cost of the product. All social media profiles must be set to public from now through the end of 2019 to participate in any of these programs. Influencers will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including product assignment, retail placement, photo guidelines, and key word messaging will be sent to each selected influencer.

Please click the NEXT button below to proceed to the application.

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