SurveyMonkey Powered Online Survey

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1. Please rank the following products in order of how healthy you perceive them to be, choosing one score from 'Most Healthy' to 'Most Unhealthy' for each product.

	1 - Most healthy	2	3	4	5	6	7 - Most unhealthy
Yoghurt	Yoghurt 1 - Most healthy	Yoghurt 2	Yoghurt 3	Yoghurt 4	Yoghurt 5	Yoghurt 6	Yoghurt 7 - Most unhealthy
Ice Cream	Ice Cream 1 - Most healthy	Ice Cream 2	Ice Cream 3	Ice Cream 4	Ice Cream 5	Ice Cream 6	Ice Cream 7 - Most unhealthy
Fruit	Fruit 1 - Most healthy	Fruit 2	Fruit 3	Fruit 4	Fruit 5	Fruit 6	Fruit 7 - Most unhealthy
Crisps	Crisps 1 - Most healthy	Crisps 2	Crisps 3	Crisps 4	Crisps 5	Crisps 6	Crisps 7 - Most unhealthy
Chocolate	Chocolate 1 - Most healthy	Chocolate 2	Chocolate 3	Chocolate 4	Chocolate 5	Chocolate 6	Chocolate 7 - Most unhealthy
Smoothie	Smoothie 1 - Most healthy	Smoothie 2	Smoothie 3	Smoothie 4	Smoothie 5	Smoothie 6	Smoothie 7 - Most unhealthy
Crackers	Crackers 1 - Most healthy	Crackers 2	Crackers 3	Crackers 4	Crackers 5	Crackers 6	Crackers 7 - Most unhealthy

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2. How often do you buy ice cream for your children?
Please note: this includes any type of ice cream purchased from anywhere (e.g. tubs, individual ice creams, packs of ice creams, etc. from supermarket, ice cream van, local shop etc.)

Every day

Once a week

Once a month

A few times a year

Once a year

Less often

Never - SKIP TO Q4

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3. Why do you buy your children ice cream?

A treat

To reward good behaviour

Healthy snack

Summer snacking

Other (please specify)

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4. How often do you treat your children with the following?

	Every day	Once a week	Once a month	A few times a year	Never
Ice cream	Ice cream Every day	Ice cream Once a week	Ice cream Once a month	Ice cream A few times a year	Ice cream Never
Crisps	Crisps Every day	Crisps Once a week	Crisps Once a month	Crisps A few times a year	Crisps Never
Chocolate	Chocolate Every day	Chocolate Once a week	Chocolate Once a month	Chocolate A few times a year	Chocolate Never
Sweets	Sweets Every day	Sweets Once a week	Sweets Once a month	Sweets A few times a year	Sweets Never

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5. How worried are you about your child(ren)'s sugar intake?

Very worried

Quite worried

Not very worried

Not at all worried

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6. As far as you're aware, would you say the following ice creams have more or less sugar than a Mini Milk?

	More sugar than a Mini Milk	Less sugar than a Mini Milk	Don't know/ Not sure
Fruit lolly	Fruit lolly More sugar than a Mini Milk	Fruit lolly Less sugar than a Mini Milk	Fruit lolly Don't know/ Not sure
Vanilla ice cream in a cone	Vanilla ice cream in a cone More sugar than a Mini Milk	Vanilla ice cream in a cone Less sugar than a Mini Milk	Vanilla ice cream in a cone Don't know/ Not sure
Chocolate covered ice cream bar	Chocolate covered ice cream bar More sugar than a Mini Milk	Chocolate covered ice cream bar Less sugar than a Mini Milk	Chocolate covered ice cream bar Don't know/ Not sure

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7. As far as you're aware, would you say the following ice creams have more or less fat than a Mini Milk?

	More fat than a Mini Milk	Less fat than a Mini Milk	Don't know/ Not sure
Fruit lolly	Fruit lolly More fat than a Mini Milk	Fruit lolly Less fat than a Mini Milk	Fruit lolly Don't know/ Not sure
Vanilla ice cream in a cone	Vanilla ice cream in a cone More fat than a Mini Milk	Vanilla ice cream in a cone Less fat than a Mini Milk	Vanilla ice cream in a cone Don't know/ Not sure
Chocolate covered ice cream bar	Chocolate covered ice cream bar More fat than a Mini Milk	Chocolate covered ice cream bar Less fat than a Mini Milk	Chocolate covered ice cream bar Don't know/ Not sure

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8. Have you bought Mini Milks for your children within the last year?

Yes

No - please skip to Q10

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9. If yes, on what occasions have you bought your children Mini Milks?

To reward good behaviour

As a healthy snack

As a summer snack

As a treat

Other (please specify)

The last few questions are about you and your family in order to help us classify your responses. All data is confidential.

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10. How old are you?

Under 18

18-24

25-29

30-34

35-39

40-44

45-49

50-54

55+

I'd rather not say

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11. How many children do you have?

None

One

Two

Three

Four

Five or more

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12. Please state below the ages and genders of all your children.

	Age	Gender
Child 1	Child 1 Age menu	Child 1 Gender menu
Child 2	Child 2 Age menu	Child 2 Gender menu
Child 3	Child 3 Age menu	Child 3 Gender menu
Child 4	Child 4 Age menu	Child 4 Gender menu
Child 5	Child 5 Age menu	Child 5 Gender menu
Child 6	Child 6 Age menu	Child 6 Gender menu

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13. Where do you live?

North East

North West

Yorkshire & The Humber

East Midlands

West Midlands

East of England

London

South East

South West

Isle of Man

Wales

Scotland

Northern Ireland

Question Title

1. Please rank the following products in order of how healthy you perceive them to be, choosing one score from 'Most Healthy' to 'Most Unhealthy' for each product.

Question Title

2. How often do you buy ice cream for your children? Please note: this includes any type of ice cream purchased from anywhere (e.g. tubs, individual ice creams, packs of ice creams, etc. from supermarket, ice cream van, local shop etc.)

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3. Why do you buy your children ice cream?

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4. How often do you treat your children with the following?

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5. How worried are you about your child(ren)'s sugar intake?

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6. As far as you're aware, would you say the following ice creams have more or less sugar than a Mini Milk?

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7. As far as you're aware, would you say the following ice creams have more or less fat than a Mini Milk?

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8. Have you bought Mini Milks for your children within the last year?

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9. If yes, on what occasions have you bought your children Mini Milks?

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10. How old are you?

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11. How many children do you have?

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12. Please state below the ages and genders of all your children.

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13. Where do you live?

2. How often do you buy ice cream for your children?
Please note: this includes any type of ice cream purchased from anywhere (e.g. tubs, individual ice creams, packs of ice creams, etc. from supermarket, ice cream van, local shop etc.)