Free Marketing Assets Assessment

Identifing your market and existing marketing assets.

Every small business has an existing pool of marketing assets.
Do you know what your small business marketing assets are?

Take this quick assessment to identify resources you may be missing!

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* 1. Identify your target market.

Age range

Gender

Location

Habits

What needs they have

How your product/service meets those needs

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* 2. Identify marketing assets you currently have.

Relationships (personal, professional, influencers, associations)

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* 3. Review your current website, blog, mailing list and social media sites.

When your website was last updated?

Is the information provided succinct and are your products/services clearly described?

Is contact information easily located?

How often do you post on social networks about your business?

What kinds of content do you post?

Are you collecting addresses and communicating with customers by email?

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* 4. Estimate time spent weekly on current digital marketing efforts.

Website updates

Social media posts

Blog entries

Email blasts

Media outreach

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* 5. Review analytics on existing sites.

What is the average traffic per month (new/returning visitors)?

Where does the traffic come from?

What do they look at and interact with on your sites?

ALL DONE! Provide your email address and we will send you results of your self-assessment PLUS a handy Digital Marketing for Small Business monthly checklist!

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* 6. Address

Name *

Company

Email Address *