A successful channel relationship takes more than just finding the right technology solution and hopping aboard a vendor’s partner program. Vendors need to make their partner ecosystems as frictionless as possible to help solution providers reach their maximum potential for sales, profits, and growth.  

Ease of doing business is critical in the channel, but while most vendors claim they have it, few, it seems, get it exactly right. Partners routinely complain about complex program processes, sluggish response times, and difficulty engaging vendor sales and marketing teams.

The 2112 Group is measuring the ways vendors help – or hinder – their channel partners from onboarding to enablement, from incentives to conflict resolution, and beyond.

Our goal is to develop insights vendors can use to improve the way they work with partners to the benefit of the channel at large. Your insights and experiences will help demonstrate how important ease of doing business with vendors is to your success and highlight the biggest partner program pain points that need immediate attention.

Our survey should take about 10 minutes, and we thank you in advance for your time. You can choose to remain anonymous, but only registered participants will receive a pre-release copy of our 2112 Ease of Doing Business report and be entered for a chance to win a DJI Spark quadcopter drone.

Now, let’s get started.

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