2021 Annual POI State of the Industry Enterprise Planning (EPx) and Retail Execution Benchmarking Survey |
Welcome to the POI Enterprise Planning (EPx) and Retail Execution Benchmarking Survey
The Promotion Optimization Institute (POI) is conducting the annual industry survey to help you and your company benchmark and improve Enterprise Planning, Revenue Growth Management, Data Management, Advanced Analytics, In-Store Retail Execution, and more…
Retailers and Manufacturers: Please take 15 minutes to complete the confidential survey, which is broken down into two distinct processes: Holistic Enterprise Planning* & Retail Execution.
https://www.surveymonkey.com/r/2021POIsurvey
Why Manufacturers and Retailers Take Time to Complete the State of the Industry Survey & Why the Report is Important to Them:
Business Case Development: “The state of the industry report has helped me build our business case this year for trade optimization capabilities.” I.T. Senior Dir, Large paper goods manufacturer
Peer Benchmarking: “My company was determining RGM capability investment levels & the report provided the exact peer benchmarking we needed to gain alignment and build our capabilities roadmap.” VP RGM, Large beverage manufacturer
Industry Trends: “I personally utilize the State of the Industry report to gain perspective on CPG Industry trends. I found last year’s Covid insights valuable, and we implemented a handful of strategies from that section alone.” CEO, mid-size food company
“What’s Possible:” “POI’s State of the Industry Report, EPx report, Member Connect Share Group, and Summits help us to understand best practices from other manufacturers and also know what vendor capabilities are available in market that will serve our specific organization.” Dir I.T. and Dir Sales Operations, Large food/cereal company
“Don’t Journey This Road Alone:” “I have been able to bring back ideas to my organization and cross-functional teams.” VP Advanced Analytics, Large health & beauty/cosmetics company
Retailers and Manufacturers: Please take 15 minutes to complete the confidential survey, which is broken down into two distinct processes: Holistic Enterprise Planning* & Retail Execution.
https://www.surveymonkey.com/r/2021POIsurvey
Why Manufacturers and Retailers Take Time to Complete the State of the Industry Survey & Why the Report is Important to Them:
Business Case Development: “The state of the industry report has helped me build our business case this year for trade optimization capabilities.” I.T. Senior Dir, Large paper goods manufacturer
Peer Benchmarking: “My company was determining RGM capability investment levels & the report provided the exact peer benchmarking we needed to gain alignment and build our capabilities roadmap.” VP RGM, Large beverage manufacturer
Industry Trends: “I personally utilize the State of the Industry report to gain perspective on CPG Industry trends. I found last year’s Covid insights valuable, and we implemented a handful of strategies from that section alone.” CEO, mid-size food company
“What’s Possible:” “POI’s State of the Industry Report, EPx report, Member Connect Share Group, and Summits help us to understand best practices from other manufacturers and also know what vendor capabilities are available in market that will serve our specific organization.” Dir I.T. and Dir Sales Operations, Large food/cereal company
“Don’t Journey This Road Alone:” “I have been able to bring back ideas to my organization and cross-functional teams.” VP Advanced Analytics, Large health & beauty/cosmetics company
“I am able to attend internal meetings and bring fresh ideas to the table.” Dir In-Store Operations, Large food/ snacking company
Your input will also help POI to deliver research, best practices, and POI Summit events that serve your advancement needs.
Here is POI’s promise to you: POI will not share your information with anyone in the manufacturer/retailer competitive landscape. Your responses will be kept confidential. Only POI research staff will be involved in the collection and data analysis.
As Thank You: Manufacturers and Retailers who complete the survey will receive an advanced copy of the State of the Industry Report. POI staff will connect with you to see how we can better support you & your company. In addition, your organization will also receive 2 complimentary registration passes (valued at $400 ) to attend the POI Summit of your choice including:
POI European Virtual Summit, November 2, 2021
POI Chicago Live & Hybrid Summit, November 3-5, 2021, Chicago, IL
POI Spring Annual Summit, April 27-29, 2022, Chicago, IL
POI European Annual Summit, May 9-11, 2022, Berlin, DE
POI Canadian Annual Summit, June 8-10, 2022, Mississauga, ON
Thank you for taking the time to provide your company’s input.
Thank you,
Pam Brown
Chief Commercial Officer, POI
*Includes: Ecommerce, digital, TPM, TPO, RGM, Advanced Analytics, Data Management, etc.