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2-Minute Nonprofit Donor Retention Benchmark Survey 2018

Question Title

* 1. Are you familiar with the term "donor retention?"

Yes

No

Question Title

* 2. Are you currently tracking your donor retention rate?

Yes

No

Question Title

* 3. If you are tracking your donor retention rate, have you seen an increase or decrease since last year?

Increase

Decrease

Not tracking

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* 4. If you are tracking your donor retention rate, do you have a target goal for your rate?

Not really

Yes, a specific %

Yes, any increase

Not tracking

Question Title

* 5. If you aren't tracking your donor retention rate, why aren't you? (choose all that apply)

Don't know how

Don't have the technology or tools

Don't really care about the metric, don't see how it's valuable

No one has ever asked to see it

Not sure what we would do differently if we knew our rate

NA - we are tracking it

Other (please specify)

Question Title

* 6. Enter your email address if you would like to receive the survey results: