SurveyMonkey Powered Online Survey

Welcome to the 2015 B2B Lead Generation Survey!

It's no secret that B2B marketing is undergoing dramatic change. B2B marketing professionals are under immense pressure to deliver results and justify significant program and headcount investments. The B2B Technology Marketing Community on LinkedIn is conducting the 2015 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your marketing plans, campaigns and budget allocations.

All survey participants will receive an exclusive, free copy of the survey report before it is published to a broader audience.

The survey takes less than 10 minutes to complete.

Thank you for participating in the survey!

Holger Schulze
Group Owner, B2B Technology Marketing Community
hhschulze@gmail.com

Question Title

* 1. What are your top 3 lead generation priorities for the next 12 months? (select 3)

Increase lead volume

Improve ability to measure and analyze marketing impact

Improve marketing efficiency (do more with less)

Reduce cost per lead

Implement new technologies and tactics

Increase lead quality

Improve marketing and sales alignment

Not sure

Other (please specify)

Question Title

* 2. What are your biggest B2B lead generation challenges? (Select all that apply)

Generating high-quality leads

Keeping up with changes in the marketplace and technologies

Providing enough actionable information with new leads

Creating overall marketing strategy and positioning

Creating meaningful content

Marketing to a growing number of people involved in the buying process

Lead generation across multiple media

Delivering effective lead nurturing programs

Converting leads into customers

Generating public relations and awareness buzz

Generating a high-volume of leads

Demonstrating impact on revenue / ROI

Communicating product value

Sourcing high quality data/lists

Marketing to a lengthening sales cycle

Reaching new / expanded audiences

Not sure

Other (please specify)