Digital Christmas

1. Welcome to The Bookseller's first digital Christmas trading survey.

Responses will be used for an analysis of digital sales over Christmas, with the results to be published on FutureBook.net and in The Bookseller this week.

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* 1. Compared with Christmas 2009, did your digital sales rise or fall in 2010?

Rise

Fall

Too soon to tell

Make comment

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* 2. Did you bring out any e-books/apps in order to target the Christmas digital market?

Yes

Make comment (or if you answered yes, please list products released)

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* 3. Did you see any growth in sales of digital books/apps in the days following Christmas day

Yes

Too soon to tell

Make comment

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* 4. Did you have a specific marketing campaign for your digital books/apps pre-Xmas?

Yes

We just wanted to launch, marketing to follow

Make comment (or outline any successes you had)

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* 5. Can you tell if your ebooks/apps were gifted?

Yes, they were given as gifts

No, they weren't gifted

We cannot tell

If you answered yes, can you say how much of an overall impact gifting had this year?

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* 6. Please list your digital bestsellers for the period between Christmas and New Year (please state the format, app, kindle etc):

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* 7. Given your experiences of Christmas 2010, do you plan to release further apps/e-books in time for Christmas 2011?

Yes

Too soon to tell

Make comment

Digital Christmas

1. Welcome to The Bookseller's first digital Christmas trading survey.

Question Title

* 1. Compared with Christmas 2009, did your digital sales rise or fall in 2010?

Question Title

* 2. Did you bring out any e-books/apps in order to target the Christmas digital market?

Question Title

* 3. Did you see any growth in sales of digital books/apps in the days following Christmas day

Question Title

* 4. Did you have a specific marketing campaign for your digital books/apps pre-Xmas?

Question Title

* 5. Can you tell if your ebooks/apps were gifted?

Question Title

* 6. Please list your digital bestsellers for the period between Christmas and New Year (please state the format, app, kindle etc):

Question Title

* 7. Given your experiences of Christmas 2010, do you plan to release further apps/e-books in time for Christmas 2011?

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* 8. What do you think will happen to the digital books market in 2011?

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* 9. If you are happy to, please leave your name, company, and email address here: