The DMI Design Value Project: Your participation is important!

This groundbreaking study will gather and analyze the various metrics and methodologies used to determine the value that Design contributes to organizations. The data will advance the industry and understanding of Design investments across industries.

The information will be gathered confidentially, and findings aggregated to provide a clearer picture of the value of design. Please take 15 minutes to participate in this short survey.

Thanks,
Michael Westcott
President, DMI

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* 1. In what industry/sector do you participate?

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* 2. How may employees does your total (parent) business employ?

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* 3. How may employees does your business unit employ?

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* 4. How many designers and design researchers does your total (parent) business employ?

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* 5. How many designers and design researchers does your business unit employ?

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* 6. How would you describe your company culture? Please rate on a scale of 1 to 8 where 1 is very analytical and 8 is very intuitive.

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* 7. Are the metrics your company uses to evaluate design objective or subjective? Please rate on a scale of 1 to 8 where 1 is very objective, and 8 is very subjective.

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* 8. How would you describe your department focus?

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* 9. What business function does your department report to?

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* 10. Is your department leadership centralized or more distributed? Please rank on a scale of 1 to 8 where 1 is very centralized leadership, and 8 is a very distributed leadership.

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* 11. How are your department resources located? Please rank on a scale of 1 to 8 where resources are located very centrally and 8 where resources are very distributed.

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* 12. What disciplines does your department engage in?

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* 13. Do you have documented case study/example of design’s contribution to business’ success?

If so, what criteria did you cite that demonstrated value of design to business, how did you measure success, how did you use the Case Study/example?

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* 14. Are you willing to be interviewed for a case study?

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* 15. Are there any reports/publications/ presentations you would recommend that survey methods, frameworks and/or metrics for innovation?

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* 16. What metrics do you use to position, manage and/or grow design?

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* 17. Can you share any good examples specific metrics used to position, manage and/or grow design that you are aware of?

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* 18. If you would like a copy of this study, please enter your email

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