Benchmark - Tech - Social media Question Title * 1. Rate the effectiveness of the social media tools used by your district to communicate with parents and community members: Don't use Excellent Very Good Fair Poor District Blog(s) District Blog(s) Don't use District Blog(s) Excellent District Blog(s) Very Good District Blog(s) Fair District Blog(s) Poor Linked In Linked In Don't use Linked In Excellent Linked In Very Good Linked In Fair Linked In Poor Facebook Facebook Don't use Facebook Excellent Facebook Very Good Facebook Fair Facebook Poor Twitter Twitter Don't use Twitter Excellent Twitter Very Good Twitter Fair Twitter Poor Wikis Wikis Don't use Wikis Excellent Wikis Very Good Wikis Fair Wikis Poor YouTube YouTube Don't use YouTube Excellent YouTube Very Good YouTube Fair YouTube Poor Other Other Don't use Other Excellent Other Very Good Other Fair Other Poor Other (please specify) Question Title * 2. Do you have at least one staff member whose job description includes primary responsibility for maintaining, marketing, managing or cultivating your social media efforts/activities? Yes, it is one or more person's full-time job. Yes, but no one is employed full-time in this role. No. Question Title * 3. In a typical month, how many staff hours are devoted to maintaining, marketing, managing or cultivating your social media efforts/activities? (Total all staff hours to arrive at estimate. Do not include external vendors or consultants.) Question Title * 4. Which department in your organization has primary responsibility for the management and maintenance of your presence on social media efforts/activities? Superintendent/President's office Communications/Public Relations Information Technology Each department manages their own. Other Other (please specify) Question Title * 5. Do you have a written organizational strategy on how to approach, develop and use social media? Yes No Question Title * 6. What are the primary benefits you have experienced from using social media tools? Increased participation/communication Reaching new groups of people Meeting expectation to be using these tools Reduced costs Other (please specify) Question Title * 7. Describe innovative ways you are using social media tools. Question Title * 8. Please indicate if your district blocks access to any of the following sites for the specified groups: Staff Students Linked In Linked In Staff Linked In Students Facebook Facebook Staff Facebook Students Twitter Twitter Staff Twitter Students YouTube YouTube Staff YouTube Students Vimeo Vimeo Staff Vimeo Students Question Title * 9. Please provide the following information Month/Year Survey Completed Organization Done
