Luxury Interactive 2012 Benchmark Study Part I: Overall Spending Question Title * 1. Did your digital marketing spend increase or decrease in 2012, from 2011? 2012 spend was higher than 2011 2012 spend was lower than 2011 2011/2012 spends were comparatively flat Question Title * 2. Do you plan to increase your digital marketing spend in 2013? Yes No Not sure yet Question Title * 3. What percentage of your overall media spend is reserved for digital? 0%-20% 21%-40% 41%-60% 61%-80% 81%-100% Next