Independent Bookstore Survey: February/March 2012

Welcome Independent Bookstores!

Please complete the following short survey about electronic books and you'll recieve 100% of the findings. Some of the questions apply whether you sell electronic books or not, please read each question so I can provide you and your colleagues with the best information possible.

Thank you in advance for you participation!

	7 (strongly agree)	6	5	4	3	2	1 (strongly disagree)
The Google eBook platform has improved over the past year	The Google eBook platform has improved over the past year 7 (strongly agree)	The Google eBook platform has improved over the past year 6	The Google eBook platform has improved over the past year 5	The Google eBook platform has improved over the past year 4	The Google eBook platform has improved over the past year 3	The Google eBook platform has improved over the past year 2	The Google eBook platform has improved over the past year 1 (strongly disagree)
My eBook business has been climbing regularly since I began selling eBooks	My eBook business has been climbing regularly since I began selling eBooks 7 (strongly agree)	My eBook business has been climbing regularly since I began selling eBooks 6	My eBook business has been climbing regularly since I began selling eBooks 5	My eBook business has been climbing regularly since I began selling eBooks 4	My eBook business has been climbing regularly since I began selling eBooks 3	My eBook business has been climbing regularly since I began selling eBooks 2	My eBook business has been climbing regularly since I began selling eBooks 1 (strongly disagree)
My eBook business has been erratic since I began selling eBooks	My eBook business has been erratic since I began selling eBooks 7 (strongly agree)	My eBook business has been erratic since I began selling eBooks 6	My eBook business has been erratic since I began selling eBooks 5	My eBook business has been erratic since I began selling eBooks 4	My eBook business has been erratic since I began selling eBooks 3	My eBook business has been erratic since I began selling eBooks 2	My eBook business has been erratic since I began selling eBooks 1 (strongly disagree)
Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks	Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 7 (strongly agree)	Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 6	Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 5	Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 4	Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 3	Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 2	Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 1 (strongly disagree)

7 (strongly agree)

1 (strongly disagree)

The Google eBook platform has improved over the past year

The Google eBook platform has improved over the past year 7 (strongly agree)

The Google eBook platform has improved over the past year 6

The Google eBook platform has improved over the past year 5

The Google eBook platform has improved over the past year 4

The Google eBook platform has improved over the past year 3

The Google eBook platform has improved over the past year 2

The Google eBook platform has improved over the past year 1 (strongly disagree)

My eBook business has been climbing regularly since I began selling eBooks

My eBook business has been climbing regularly since I began selling eBooks 7 (strongly agree)

My eBook business has been climbing regularly since I began selling eBooks 6

My eBook business has been climbing regularly since I began selling eBooks 5

My eBook business has been climbing regularly since I began selling eBooks 4

My eBook business has been climbing regularly since I began selling eBooks 3

My eBook business has been climbing regularly since I began selling eBooks 2

My eBook business has been climbing regularly since I began selling eBooks 1 (strongly disagree)

My eBook business has been erratic since I began selling eBooks

My eBook business has been erratic since I began selling eBooks 7 (strongly agree)

My eBook business has been erratic since I began selling eBooks 6

My eBook business has been erratic since I began selling eBooks 5

My eBook business has been erratic since I began selling eBooks 4

My eBook business has been erratic since I began selling eBooks 3

My eBook business has been erratic since I began selling eBooks 2

My eBook business has been erratic since I began selling eBooks 1 (strongly disagree)

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 7 (strongly agree)

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 6

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 5

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 4

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 3

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 2

Independent bookstores should collectively align with a single e-book platform (i.e., the Nook) to sell eBooks 1 (strongly disagree)

	7(most common)	6	5	4	3	2	1(least common)
Barnes & Noble Nook (E-Ink)	Barnes & Noble Nook (E-Ink) 7(most common)	Barnes & Noble Nook (E-Ink) 6	Barnes & Noble Nook (E-Ink) 5	Barnes & Noble Nook (E-Ink) 4	Barnes & Noble Nook (E-Ink) 3	Barnes & Noble Nook (E-Ink) 2	Barnes & Noble Nook (E-Ink) 1(least common)
Nook Color or Nook Tablet	Nook Color or Nook Tablet 7(most common)	Nook Color or Nook Tablet 6	Nook Color or Nook Tablet 5	Nook Color or Nook Tablet 4	Nook Color or Nook Tablet 3	Nook Color or Nook Tablet 2	Nook Color or Nook Tablet 1(least common)
Sony Reader	Sony Reader 7(most common)	Sony Reader 6	Sony Reader 5	Sony Reader 4	Sony Reader 3	Sony Reader 2	Sony Reader 1(least common)
iPad	iPad 7(most common)	iPad 6	iPad 5	iPad 4	iPad 3	iPad 2	iPad 1(least common)
iPhone	iPhone 7(most common)	iPhone 6	iPhone 5	iPhone 4	iPhone 3	iPhone 2	iPhone 1(least common)
Kindle (e-Ink)	Kindle (e-Ink) 7(most common)	Kindle (e-Ink) 6	Kindle (e-Ink) 5	Kindle (e-Ink) 4	Kindle (e-Ink) 3	Kindle (e-Ink) 2	Kindle (e-Ink) 1(least common)
Kindle Fire	Kindle Fire 7(most common)	Kindle Fire 6	Kindle Fire 5	Kindle Fire 4	Kindle Fire 3	Kindle Fire 2	Kindle Fire 1(least common)

7(most common)

1(least common)

Barnes & Noble Nook (E-Ink)

Barnes & Noble Nook (E-Ink) 7(most common)

Barnes & Noble Nook (E-Ink) 6

Barnes & Noble Nook (E-Ink) 5

Barnes & Noble Nook (E-Ink) 4

Barnes & Noble Nook (E-Ink) 3

Barnes & Noble Nook (E-Ink) 2

Barnes & Noble Nook (E-Ink) 1(least common)

Nook Color or Nook Tablet

Nook Color or Nook Tablet 7(most common)

Nook Color or Nook Tablet 6

Nook Color or Nook Tablet 5

Nook Color or Nook Tablet 4

Nook Color or Nook Tablet 3

Nook Color or Nook Tablet 2

Nook Color or Nook Tablet 1(least common)

Sony Reader

Sony Reader 7(most common)

Sony Reader 6

Sony Reader 5

Sony Reader 4

Sony Reader 3

Sony Reader 2

Sony Reader 1(least common)

iPad

iPad 7(most common)

iPad 6

iPad 5

iPad 4

iPad 3

iPad 2

iPad 1(least common)

iPhone

iPhone 7(most common)

iPhone 6

iPhone 5

iPhone 4

iPhone 3

iPhone 2

iPhone 1(least common)

Kindle (e-Ink)

Kindle (e-Ink) 7(most common)

Kindle (e-Ink) 6

Kindle (e-Ink) 5

Kindle (e-Ink) 4

Kindle (e-Ink) 3

Kindle (e-Ink) 2

Kindle (e-Ink) 1(least common)

Kindle Fire

Kindle Fire 7(most common)

Kindle Fire 6

Kindle Fire 5

Kindle Fire 4

Kindle Fire 3

Kindle Fire 2

Kindle Fire 1(least common)

	7 (strongly agree)	6	5	4	3	2	1 (strongly disagree)	N/A
People who are buying my eBooks have never done so before	People who are buying my eBooks have never done so before 7 (strongly agree)	People who are buying my eBooks have never done so before 6	People who are buying my eBooks have never done so before 5	People who are buying my eBooks have never done so before 4	People who are buying my eBooks have never done so before 3	People who are buying my eBooks have never done so before 2	People who are buying my eBooks have never done so before 1 (strongly disagree)	People who are buying my eBooks have never done so before N/A
eBook sales have been faster than I expected	eBook sales have been faster than I expected 7 (strongly agree)	eBook sales have been faster than I expected 6	eBook sales have been faster than I expected 5	eBook sales have been faster than I expected 4	eBook sales have been faster than I expected 3	eBook sales have been faster than I expected 2	eBook sales have been faster than I expected 1 (strongly disagree)	eBook sales have been faster than I expected N/A
eBook buyers have complained about the experience/interface	eBook buyers have complained about the experience/interface 7 (strongly agree)	eBook buyers have complained about the experience/interface 6	eBook buyers have complained about the experience/interface 5	eBook buyers have complained about the experience/interface 4	eBook buyers have complained about the experience/interface 3	eBook buyers have complained about the experience/interface 2	eBook buyers have complained about the experience/interface 1 (strongly disagree)	eBook buyers have complained about the experience/interface N/A
My first eBook buyers have returned to buy additional eBooks	My first eBook buyers have returned to buy additional eBooks 7 (strongly agree)	My first eBook buyers have returned to buy additional eBooks 6	My first eBook buyers have returned to buy additional eBooks 5	My first eBook buyers have returned to buy additional eBooks 4	My first eBook buyers have returned to buy additional eBooks 3	My first eBook buyers have returned to buy additional eBooks 2	My first eBook buyers have returned to buy additional eBooks 1 (strongly disagree)	My first eBook buyers have returned to buy additional eBooks N/A
People who are buying my eBooks have switched to me from a competitor	People who are buying my eBooks have switched to me from a competitor 7 (strongly agree)	People who are buying my eBooks have switched to me from a competitor 6	People who are buying my eBooks have switched to me from a competitor 5	People who are buying my eBooks have switched to me from a competitor 4	People who are buying my eBooks have switched to me from a competitor 3	People who are buying my eBooks have switched to me from a competitor 2	People who are buying my eBooks have switched to me from a competitor 1 (strongly disagree)	People who are buying my eBooks have switched to me from a competitor N/A

7 (strongly agree)

1 (strongly disagree)

N/A

People who are buying my eBooks have never done so before

People who are buying my eBooks have never done so before 7 (strongly agree)

People who are buying my eBooks have never done so before 6

People who are buying my eBooks have never done so before 5

People who are buying my eBooks have never done so before 4

People who are buying my eBooks have never done so before 3

People who are buying my eBooks have never done so before 2

People who are buying my eBooks have never done so before 1 (strongly disagree)

People who are buying my eBooks have never done so before N/A

eBook sales have been faster than I expected

eBook sales have been faster than I expected 7 (strongly agree)

eBook sales have been faster than I expected 6

eBook sales have been faster than I expected 5

eBook sales have been faster than I expected 4

eBook sales have been faster than I expected 3

eBook sales have been faster than I expected 2

eBook sales have been faster than I expected 1 (strongly disagree)

eBook sales have been faster than I expected N/A

eBook buyers have complained about the experience/interface

eBook buyers have complained about the experience/interface 7 (strongly agree)

eBook buyers have complained about the experience/interface 6

eBook buyers have complained about the experience/interface 5

eBook buyers have complained about the experience/interface 4

eBook buyers have complained about the experience/interface 3

eBook buyers have complained about the experience/interface 2

eBook buyers have complained about the experience/interface 1 (strongly disagree)

eBook buyers have complained about the experience/interface N/A

My first eBook buyers have returned to buy additional eBooks

My first eBook buyers have returned to buy additional eBooks 7 (strongly agree)

My first eBook buyers have returned to buy additional eBooks 6

My first eBook buyers have returned to buy additional eBooks 5

My first eBook buyers have returned to buy additional eBooks 4

My first eBook buyers have returned to buy additional eBooks 3

My first eBook buyers have returned to buy additional eBooks 2

My first eBook buyers have returned to buy additional eBooks 1 (strongly disagree)

My first eBook buyers have returned to buy additional eBooks N/A

People who are buying my eBooks have switched to me from a competitor

People who are buying my eBooks have switched to me from a competitor 7 (strongly agree)

People who are buying my eBooks have switched to me from a competitor 6

People who are buying my eBooks have switched to me from a competitor 5

People who are buying my eBooks have switched to me from a competitor 4

People who are buying my eBooks have switched to me from a competitor 3

People who are buying my eBooks have switched to me from a competitor 2

People who are buying my eBooks have switched to me from a competitor 1 (strongly disagree)

People who are buying my eBooks have switched to me from a competitor N/A

Independent Bookstore Survey: February/March 2012

1. Independent Bookstores & E-Books 2012

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* 1. Do you personally read e-books?

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* 2. Does your store currently sell eBooks?

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* 3. If yes, have you ever bought/read an eBook through your own store?

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* 4. Do you sell any kind of e-reading device in your store?

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* 5. Regardless of whether you sell eBooks or not, please rate the following statements (7 = strongly agree / 1 = strongly disagree ; NA = not applicable)

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* 6. Whether you sell eBooks or not, how common do you think the following hardware devices are among your customers? (7=most common; 1=least common)

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* 7. If you sell eBooks, to what extent do you agree/disagree with the following statements?

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* 8. About many eBooks have you sold in the last four months?

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* 9. Do you have any other comments or concerns when it comes to eBooks (whether or not you're currently selling them)?

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* 10. LAST QUESTION: What is your name, store name and your email address?