Exit this survey Creating the Perfect Digital Magazine 1. Question Title * 1. Which of the following best describes the market you serve? Consumer Audience Business or Professional Audience Both Question Title * 2. Which of the following best describes the scope of your job responsibilities? Editorial/Content Development Consumer Marketing/Audience Development Advertising/Business Development Information Technology General or Executive Management Other Question Title * 3. Mequoda opinion: Magazines are linear. They are designed to be read from front to back. They have covers, a table of contents and are arranged in a series of articles.Your opinion: How important is it for digital magazines to be linear? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 4. Mequoda opinion: Magazines are finite. They share this characteristic with books, movies and other media, but not websites. The web is an infinite medium, with no beginning or end. Humans desire closure, which magazines provide. Your opinion: How important is it for digital magazines to be finite? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 5. Mequoda opinion: Magazines are periodic. Weekly, monthly or quarterly, magazines are periodic, based on how often the user wants to consume content, and how often the content is needed and changing.Your opinion: How important is it for digital magazines to be periodic? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 6. Mequoda opinion: Magazines are cohesive. Part of a magazine's appeal is that it has been edited and curated, making the content connected and cohesive. The cohesive property of its editorial content is core to great magazine publishing.Your opinion: How important is it for digital magazines to be cohesive? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 7. Mequoda opinion: Users can fully experience a magazine on the beach or on the toilet. Tablet computers do not diminish this experience. Going forward, tablets will do for magazines what eReaders have done for books; they will kick-start a resurgence of reading among people who consume elite media.Your opinion: How important is it for digital magazines to be portable? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 8. Mequoda opinion: Magazines are an elite medium compared with television because they are textual. Magazines are “text first;” photographs are ancillary. This will not change as magazines are delivered on tablets. Magazines are an elite experience, with the written word what readers enjoy most. Your opinion: How important is it for digital magazines to be textual? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 9. Mequoda opinion: People like to own magazines. Many magazine subscribers collect their back issues. At a magazine website, users must be able to download an issue of the magazine. If not, it’s not a magazine website.Your opinion: How important is it for digital magazines to be collectible? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 10. Mequoda opinion: In the future, magazine subscribers will expect to be able to access the content of your magazine on any platform that delivers four-color-saturated, editorial content. Currently, that means desktops, laptops and tablets. Users will expect their subscription content to be available to them everywhere. Your opinion: How important is it for digital magazines to be universal? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Question Title * 11. Mequoda opinion: In the future, a magazine delivered on a digital platform must be searchable. Whether a subscriber previously read an article in Sunset magazine and is now actively planning a Hawaii vacation, or previously read an article in Consumer Reports and is now preparing to buy a kitchen appliance, the user wants to be able to revisit the digital magazine and find specific information.Your opinion: How important is it for digital magazines to be searchable? Extremely important Very important Somewhat important Slightly important Not at all important Additional Comments? Done