Consumer Behavior Journal Product Ratings version 2 As stated in the syllabus, please complete the following items about your purchases this semester. Question Title * Please enter your Student ID number Question Title * Gender Female Male Question Title * Low Involvement Product 1 Very Low Moderate Very High Peer acceptance Peer acceptance Very Low Peer acceptance Peer acceptance Peer acceptance Moderate Peer acceptance Peer acceptance Peer acceptance Very High Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very Low Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Moderate Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very High Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very Low Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Moderate Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very High Utility (i.e., usefulness) Utility (i.e., usefulness) Very Low Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Moderate Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Very High Dissonance after purchase Dissonance after purchase Very Low Dissonance after purchase Dissonance after purchase Dissonance after purchase Moderate Dissonance after purchase Dissonance after purchase Dissonance after purchase Very High Overall Satisfaction Overall Satisfaction Very Low Overall Satisfaction Overall Satisfaction Overall Satisfaction Moderate Overall Satisfaction Overall Satisfaction Overall Satisfaction Very High Please indicate the product Question Title * Please indicate the payment method for this product cash credit debit Other (please specify) Question Title * Low Involvement Product 2 Very Low Moderate Very High Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very Low Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Moderate Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very High Overall Satisfaction Overall Satisfaction Very Low Overall Satisfaction Overall Satisfaction Overall Satisfaction Moderate Overall Satisfaction Overall Satisfaction Overall Satisfaction Very High Peer acceptance Peer acceptance Very Low Peer acceptance Peer acceptance Peer acceptance Moderate Peer acceptance Peer acceptance Peer acceptance Very High Utility (i.e., usefulness) Utility (i.e., usefulness) Very Low Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Moderate Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Very High Dissonance after purchase Dissonance after purchase Very Low Dissonance after purchase Dissonance after purchase Dissonance after purchase Moderate Dissonance after purchase Dissonance after purchase Dissonance after purchase Very High Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very Low Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Moderate Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very High Please indicate the product Question Title * Please indicate the payment method for this product cash credit debit Other (please specify) Question Title * High Involvement Product 1 Very Low Moderate Very High Utility (i.e., usefulness) Utility (i.e., usefulness) Very Low Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Moderate Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Very High Dissonance after purchase Dissonance after purchase Very Low Dissonance after purchase Dissonance after purchase Dissonance after purchase Moderate Dissonance after purchase Dissonance after purchase Dissonance after purchase Very High Peer acceptance Peer acceptance Very Low Peer acceptance Peer acceptance Peer acceptance Moderate Peer acceptance Peer acceptance Peer acceptance Very High Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very Low Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Moderate Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very High Overall Satisfaction Overall Satisfaction Very Low Overall Satisfaction Overall Satisfaction Overall Satisfaction Moderate Overall Satisfaction Overall Satisfaction Overall Satisfaction Very High Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very Low Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Moderate Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very High Please indicate the product Question Title * Please indicate the payment method for this product cash credit debit Other (please specify) Question Title * High Involvement Product 2 Very Low Moderate Very High Utility (i.e., usefulness) Utility (i.e., usefulness) Very Low Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Moderate Utility (i.e., usefulness) Utility (i.e., usefulness) Utility (i.e., usefulness) Very High Overall Satisfaction Overall Satisfaction Very Low Overall Satisfaction Overall Satisfaction Overall Satisfaction Moderate Overall Satisfaction Overall Satisfaction Overall Satisfaction Very High Dissonance after purchase Dissonance after purchase Very Low Dissonance after purchase Dissonance after purchase Dissonance after purchase Moderate Dissonance after purchase Dissonance after purchase Dissonance after purchase Very High Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very Low Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Moderate Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Value (i.e., utility for the amount of money spent) Very High Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very Low Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Moderate Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Compatibility with your lifestyle and personality Very High Peer acceptance Peer acceptance Very Low Peer acceptance Peer acceptance Peer acceptance Moderate Peer acceptance Peer acceptance Peer acceptance Very High Please indicate the product Question Title * Please indicate the payment method for this product cash credit debit Other (please specify) Done