General Survey: VAST and VPAID Standards for Video Ad Serving

VAST & VPAID Standards for Video Ad Serving Industry Survey

 
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COMPLETE THIS 15-MINUTE INDUSTRY SURVEY AND YOU WILL BE ENTERED INTO A RANDOM DRAWING TO WIN A 32GB iPad2®!
(see prize description, eligibility requirements, and terms & conditions on next page)

You are encouraged to forward this survey to your colleagues who also work in the US advertising industry.

SURVEY OVERVIEW:
This IAB industry survey is designed to measure the current state of awareness, education and compliance around the IAB’s VAST and VPAID standards for in-stream/in-player interactive digital video advertising.

The results of this important industry survey will be used by the IAB to develop and improve educational materials, increase awareness of the standards and their importance to digital advertising, and to gauge compliance with the standards for participating organizations.

For more information on these video advertising standards, go to: http://www.iab.net/iab_products_and_industry_services/508676/digitalvideo.

SURVEY INSTRUCTIONS:
Please answer all questions honestly and in good-faith— your name/company name will be withheld from any public use— we need your contact information ONLY to validate your submission as a qualified participant and to ask any follow-up questions, if you permit us to do so. The results of this survey will be aggregated and anonymized.

Take the survey now! The survey will close on JULY 15th at 11:59:59 Eastern Time, 2011 – please submit your answers early in order to ensure your submission is received and counted.

Your participation is invaluable in meeting our goals and we thank you in advance. Please email Chris Mejia of the IAB (chris.mejia@iab.net) with any questions or concerns.