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Page: Questions About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
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 Response
Percent
Response
Count
Consumer/patient/member of the general public unaligned with pharma industry
11.4%15
Independent Consultant/Consulting Company
21.2%28
Employed at an ad agency/marketing/communications or other company having pharmaceutical companies as clients
15.2%20
Pharmaceutical, biotech, or drug device company employee (not a sales rep)
20.5%27
Pharmaceutical Rx Drug Sales Representative
13.6%18
Physician, nurse, or other healthcare professional/medical student
18.2%24
Other (please describe) 0.0%0

2. Please indicate how supportive you are of the pharmaceutical industry in general.
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 Very SupportiveSomewhat SupportiveNeutralSomewhat Unsupportivevery UnsupportiveRating
Average
Rating
Count
In general, I am:49.2% (65)33.3% (44)8.3% (11)5.3% (7)3.8% (5)1.19132

Page: General Comments Regarding Rx Drug Sampling
3. Please indicate your level of agreement or disagreement with the following general statements regarding pharmaceutical Rx drug sampling practices.
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 Strongly agreeSomewhat agreeNeither agree nor disagreeSomewhat disagreeStrongly disagreeRating
Average
Rating
Count
Samples encourage physicians and patients to rely on medications that are expensive, but often not more effective than other available drugs.23.3% (30)25.6% (33)13.2% (17)24.8% (32)13.2% (17)0.21129
Physicians value samples and are willing to spend time with sales representatives to get them.19.5% (25)48.4% (62)14.8% (19)13.3% (17)3.9% (5)0.66128
Samples serve PRIMARILY as an enticement to prescribe new, heavily marketed and generally more expensive medications.27.9% (36)30.2% (39)12.4% (16)19.4% (25)10.1% (13)0.47129
Distribution of samples to low-income or uninsured patients is of limited utility in reducing the burden of high drug costs for these patients.21.3% (27)32.3% (41)7.1% (9)26.8% (34)12.6% (16)0.23127
Considering the other limitations being placed on pharmaceutical sales reps -- eg, no free gifts to physicians -- samples are the BEST way for sales reps to gain access to physicians.27.3% (35)35.9% (46)16.4% (21)11.7% (15)8.6% (11)0.62128
Banning the distribution of free samples to doctors by pharmaceutical sales representatives will be detrimental to patients (eg, patients will be forced to fill a prescription for a drug that may not be tolerable or efficacious for them).40.3% (52)21.7% (28)11.6% (15)14.7% (19)11.6% (15)0.64129
Samples are an essential component of physician marketing and assure market share growth for the drug. That is, without free samples, it is less likely that doctors will prescribe the drug as a first choice.30.3% (40)42.4% (56)9.8% (13)11.4% (15)6.1% (8)0.80132
Please add additional comments here:
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4. Final, simple question: Should the distribution of free Rx drug samples to physicians by pharmaceutical sales representatives be banned?
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 Response
Percent
Response
Count
Yes, definitely
18.2%24
No, never
54.5%72
Maybe, it depends
27.3%36
No opinion 0.0%0
OPTIONAL: Provide further details of your opinion here:
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33

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