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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
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 Response
Percent
Response
Count
A news reporter or writer for a trade publication
2.1%7
A paid pharma blogger
0.6%2
A consumer blogger
2.1%7
Employed in a pharmaceutical, biotech, or drug device company
39.9%132
Employed in a marketing communications company or advertising agency
13.3%44
Employed in another type of company that services the pharmaceutical industry
12.1%40
Employed in a public relations agency
1.5%5
Self-employed as a consultant
4.5%15
Physician, nurse, or other healthcare professional
6.3%21
Consumer or patient
8.5%28
Other (please specify)
 
9.1%30

2. Which best describes your job function?
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 Response
Percent
Response
Count
General Management
11.6%17
Product/Brand/Category Management
7.5%11
Agency Account Management
5.4%8
Business Development/Sales Management
8.8%13
Marketing/Advertising/Promotion Management
16.3%24
Media
2.7%4
Market Research
4.8%7
Creative/Production
3.4%5
Consultant
4.1%6
Public Relations
4.1%6
Legal/Regulatory Affairs
4.1%6
Academic/Research/Teaching
9.5%14
Student
3.4%5
Other (please specify)
 
14.3%21

3. What country are you from?
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Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country50.5% (55)0.9% (1)3.7% (4)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.9% (1)0.0% (0)5.5% (6)0.0% (0)0.0% (0)0.0% (0)0.9% (1)1.8% (2)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)1.8% (2)0.9% (1)1.8% (2)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)8.3% (9)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.9% (1)1.8% (2)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)2.8% (3)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)109
Other (please specify)
 
6

Page: Referral
4. How did you hear about Pharma Marketing Blog?
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 Response
Percent
Response
Count
Pharma Blogosphere blog
4.5%14
By word of mouth or referral from a friend or colleague
9.6%30
Don't remember
12.7%40
Pharma Marketing News
6.4%20
Another unspecified blog
5.4%17
A news article I read online or in print
6.4%20
A trade publication online or in print
2.2%7
An industry conference
0.3%1
Search engine
35.0%110
Pharma Marketing Network Web site
5.1%16
Unspecified Web site
4.8%15
A post on the Forums at Pharma Marketing Network
1.3%4
Unspecified online forum
2.2%7
Other (please specify)
 
4.1%13

Page: Support of Industry
5. With regard to your feeling toward the pharmaceutical industry, please indicate whether you are:
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 Response
Percent
Response
Count
Very supportive of the industry in general
36.3%113
Somewhat supportive
29.3%91
Neutral
17.4%54
Somewhat critical
9.6%30
Very critical of the industry in general
7.4%23

Page: Topics of Interest
6. What topics related to pharmaceutical marketing and sales are you most interested in? (Check all that apply.)
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31
 Response
Percent
Response
Count
Buzz/Social networking
28.3%85
Public relations and coverage of industry in media
25.0%75
Industry public image
27.7%83
Physician marketing
45.0%135
Drug safety
35.0%105
FDA and regulatory/legal issues
39.3%118
DTC advertising
38.7%116
Internet and other new technology-based marketing
42.0%126
State and federal laws affecting drug marketing and sales
29.0%87
Dirt on Pharma CEOs and other big wigs
18.0%54
PhRMA and drug lobbying
19.7%59
Physician education and CME
33.3%100
Sales & sales reps
37.7%113
Unbranded/disease awareness advertising
31.0%93
Questionable marketing practices
43.0%129
New ideas for drug marketing
50.0%150
Other (please specify)
 
7.3%22

Page: Other Pharma Marketing Information Channels
7. What other Pharma Marketing Network sources of information do you sometimes use? (Check all that apply. If none, leave blank.)
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 Response
Percent
Response
Count
Pharma Marketing Network main web site (www.pharma-mkting.com)
34.7%61
The Forums at Pharma Marketing Network (www.forums.pharma-mkting.com)
23.3%41
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
16.5%29
Pharma Marketing News (www.news.pharma-mkting.com)
55.7%98
Other (please specify)
 
17.0%30

Page: Other Pharma Blogs You Read
8. Which of the following blogs do you read on a regular basis -- at least once per week? (Check all that apply. If none, leave blank.)
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 Response
Percent
Response
Count
Pharma Blogosphere blog
23.4%50
BrandweekNRX
17.8%38
Cafepharma's Detailpiece
18.7%40
Clin Psych Blog
4.2%9
Drug Wonks
7.9%17
eDrugSearch Blog
7.5%16
EyeOnFDA
16.4%35
GoozNews
6.5%14
HealthcareVOX
6.1%13
In the Pipeline
16.4%35
On Pharma
15.4%33
Pharm Aid
6.5%14
Pharma Marketing Blog
36.0%77
PharmaEdge
10.3%22
PharmaGossip
20.6%44
Pharmalot
32.2%69
Pharmalyst
9.3%20
Pharma's Cutting Edge
8.9%19
Question Authority with Peter Rost
12.1%26
World of DTC Marketing
7.9%17
WSJ Health Blog
29.4%63
Other (please specify)
 
12.6%27

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