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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
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 Response
Percent
Response
Count
A news reporter or writer for a trade publication
2.1%7
A paid pharma blogger
0.6%2
A consumer blogger
2.1%7
Employed in a pharmaceutical, biotech, or drug device company
39.4%132
Employed in a marketing communications company or advertising agency
13.1%44
Employed in another type of company that services the pharmaceutical industry
12.2%41
Employed in a public relations agency
1.8%6
Self-employed as a consultant
4.8%16
Physician, nurse, or other healthcare professional
6.6%22
Consumer or patient
8.4%28
Other (please specify)
 
9.0%30

2. Which best describes your job function?
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 Response
Percent
Response
Count
General Management
12.6%19
Product/Brand/Category Management
7.3%11
Agency Account Management
5.3%8
Business Development/Sales Management
8.6%13
Marketing/Advertising/Promotion Management
15.9%24
Media
3.3%5
Market Research
4.6%7
Creative/Production
3.3%5
Consultant
4.6%7
Public Relations
4.0%6
Legal/Regulatory Affairs
4.0%6
Academic/Research/Teaching
9.3%14
Student
3.3%5
Other (please specify)
 
13.9%21

3. What country are you from?
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Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country49.6% (56)1.8% (2)3.5% (4)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.8% (2)0.0% (0)0.0% (0)0.9% (1)0.0% (0)5.3% (6)0.0% (0)0.0% (0)0.0% (0)1.8% (2)1.8% (2)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)1.8% (2)0.9% (1)1.8% (2)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)8.0% (9)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.9% (1)1.8% (2)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)2.7% (3)0.9% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.9% (1)0.0% (0)113
Other (please specify)
 
6

Page: Referral
4. How did you hear about Pharma Marketing Blog?
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 Response
Percent
Response
Count
Pharma Blogosphere blog
4.4%14
By word of mouth or referral from a friend or colleague
9.5%30
Don't remember
12.6%40
Pharma Marketing News
6.3%20
Another unspecified blog
5.4%17
A news article I read online or in print
6.3%20
A trade publication online or in print
2.2%7
An industry conference
0.3%1
Search engine
35.0%111
Pharma Marketing Network Web site
5.4%17
Unspecified Web site
5.0%16
A post on the Forums at Pharma Marketing Network
1.3%4
Unspecified online forum
2.2%7
Other (please specify)
 
4.1%13

Page: Support of Industry
5. With regard to your feeling toward the pharmaceutical industry, please indicate whether you are:
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 Response
Percent
Response
Count
Very supportive of the industry in general
36.4%114
Somewhat supportive
29.4%92
Neutral
17.3%54
Somewhat critical
9.6%30
Very critical of the industry in general
7.3%23

Page: Topics of Interest
6. What topics related to pharmaceutical marketing and sales are you most interested in? (Check all that apply.)
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33
 Response
Percent
Response
Count
Buzz/Social networking
28.1%85
Public relations and coverage of industry in media
24.8%75
Industry public image
27.5%83
Physician marketing
45.4%137
Drug safety
35.1%106
FDA and regulatory/legal issues
39.4%119
DTC advertising
38.7%117
Internet and other new technology-based marketing
41.7%126
State and federal laws affecting drug marketing and sales
29.1%88
Dirt on Pharma CEOs and other big wigs
17.9%54
PhRMA and drug lobbying
19.5%59
Physician education and CME
33.1%100
Sales & sales reps
37.7%114
Unbranded/disease awareness advertising
30.8%93
Questionable marketing practices
42.7%129
New ideas for drug marketing
50.0%151
Other (please specify)
 
7.3%22

Page: Other Pharma Marketing Information Channels
7. What other Pharma Marketing Network sources of information do you sometimes use? (Check all that apply. If none, leave blank.)
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 Response
Percent
Response
Count
Pharma Marketing Network main web site (www.pharma-mkting.com)
34.3%61
The Forums at Pharma Marketing Network (www.forums.pharma-mkting.com)
23.6%42
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
16.9%30
Pharma Marketing News (www.news.pharma-mkting.com)
55.1%98
Other (please specify)
 
16.9%30

Page: Other Pharma Blogs You Read
8. Which of the following blogs do you read on a regular basis -- at least once per week? (Check all that apply. If none, leave blank.)
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 Response
Percent
Response
Count
Pharma Blogosphere blog
23.3%50
BrandweekNRX
17.7%38
Cafepharma's Detailpiece
18.6%40
Clin Psych Blog
4.2%9
Drug Wonks
7.9%17
eDrugSearch Blog
7.4%16
EyeOnFDA
16.3%35
GoozNews
6.5%14
HealthcareVOX
6.0%13
In the Pipeline
16.3%35
On Pharma
15.3%33
Pharm Aid
6.5%14
Pharma Marketing Blog
36.3%78
PharmaEdge
10.7%23
PharmaGossip
20.5%44
Pharmalot
32.6%70
Pharmalyst
9.8%21
Pharma's Cutting Edge
8.8%19
Question Authority with Peter Rost
12.1%26
World of DTC Marketing
7.9%17
WSJ Health Blog
29.3%63
Other (please specify)
 
12.6%27

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