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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
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 Response
Percent
Response
Count
A news reporter or writer for a trade publication
2.2%7
A paid pharma blogger
0.6%2
A consumer blogger
1.9%6
Employed in a pharmaceutical, biotech, or drug device company
39.5%128
Employed in a marketing communications company or advertising agency
13.6%44
Employed in another type of company that services the pharmaceutical industry
12.3%40
Employed in a public relations agency
1.5%5
Self-employed as a consultant
4.6%15
Physician, nurse, or other healthcare professional
6.2%20
Consumer or patient
8.3%27
Other (please specify)
 
9.3%30

2. Which best describes your job function?
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 Response
Percent
Response
Count
General Management
12.1%17
Product/Brand/Category Management
7.9%11
Agency Account Management
5.7%8
Business Development/Sales Management
8.6%12
Marketing/Advertising/Promotion Management
15.7%22
Media
2.1%3
Market Research
5.0%7
Creative/Production
3.6%5
Consultant
4.3%6
Public Relations
3.6%5
Legal/Regulatory Affairs
4.3%6
Academic/Research/Teaching
8.6%12
Student
3.6%5
Other (please specify)
 
15.0%21

3. What country are you from?
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Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country52.0% (53)1.0% (1)3.9% (4)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.0% (1)0.0% (0)0.0% (0)1.0% (1)0.0% (0)5.9% (6)0.0% (0)0.0% (0)0.0% (0)1.0% (1)2.0% (2)0.0% (0)1.0% (1)0.0% (0)0.0% (0)1.0% (1)0.0% (0)0.0% (0)2.0% (2)1.0% (1)2.0% (2)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)8.8% (9)1.0% (1)0.0% (0)0.0% (0)0.0% (0)1.0% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.0% (1)0.0% (0)1.0% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.0% (1)0.0% (0)0.0% (0)0.0% (0)1.0% (1)2.0% (2)0.0% (0)0.0% (0)0.0% (0)1.0% (1)0.0% (0)1.0% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.0% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.0% (1)1.0% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)2.9% (3)1.0% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)102
Other (please specify)
 
3

Page: Referral
4. How did you hear about Pharma Marketing Blog?
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 Response
Percent
Response
Count
Pharma Blogosphere blog
4.2%13
By word of mouth or referral from a friend or colleague
9.7%30
Don't remember
12.9%40
Pharma Marketing News
6.5%20
Another unspecified blog
5.5%17
A news article I read online or in print
6.1%19
A trade publication online or in print
2.3%7
An industry conference
0.3%1
Search engine
34.8%108
Pharma Marketing Network Web site
5.2%16
Unspecified Web site
4.8%15
A post on the Forums at Pharma Marketing Network
1.3%4
Unspecified online forum
2.3%7
Other (please specify)
 
4.2%13

Page: Support of Industry
5. With regard to your feeling toward the pharmaceutical industry, please indicate whether you are:
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 Response
Percent
Response
Count
Very supportive of the industry in general
35.8%110
Somewhat supportive
29.6%91
Neutral
17.3%53
Somewhat critical
9.8%30
Very critical of the industry in general
7.5%23

Page: Topics of Interest
6. What topics related to pharmaceutical marketing and sales are you most interested in? (Check all that apply.)
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 Response
Percent
Response
Count
Buzz/Social networking
28.4%84
Public relations and coverage of industry in media
25.3%75
Industry public image
27.7%82
Physician marketing
44.9%133
Drug safety
35.5%105
FDA and regulatory/legal issues
39.9%118
DTC advertising
39.2%116
Internet and other new technology-based marketing
42.2%125
State and federal laws affecting drug marketing and sales
29.4%87
Dirt on Pharma CEOs and other big wigs
18.2%54
PhRMA and drug lobbying
19.9%59
Physician education and CME
33.4%99
Sales & sales reps
37.5%111
Unbranded/disease awareness advertising
31.4%93
Questionable marketing practices
43.2%128
New ideas for drug marketing
50.0%148
Other (please specify)
 
6.8%20

Page: Other Pharma Marketing Information Channels
7. What other Pharma Marketing Network sources of information do you sometimes use? (Check all that apply. If none, leave blank.)
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 Response
Percent
Response
Count
Pharma Marketing Network main web site (www.pharma-mkting.com)
34.7%60
The Forums at Pharma Marketing Network (www.forums.pharma-mkting.com)
23.7%41
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
16.8%29
Pharma Marketing News (www.news.pharma-mkting.com)
56.6%98
Other (please specify)
 
16.2%28

Page: Other Pharma Blogs You Read
8. Which of the following blogs do you read on a regular basis -- at least once per week? (Check all that apply. If none, leave blank.)
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 Response
Percent
Response
Count
Pharma Blogosphere blog
23.7%50
BrandweekNRX
18.0%38
Cafepharma's Detailpiece
19.0%40
Clin Psych Blog
4.3%9
Drug Wonks
8.1%17
eDrugSearch Blog
7.6%16
EyeOnFDA
16.6%35
GoozNews
6.6%14
HealthcareVOX
6.2%13
In the Pipeline
16.6%35
On Pharma
15.6%33
Pharm Aid
6.6%14
Pharma Marketing Blog
36.5%77
PharmaEdge
10.0%21
PharmaGossip
20.9%44
Pharmalot
32.7%69
Pharmalyst
9.5%20
Pharma's Cutting Edge
9.0%19
Question Authority with Peter Rost
12.3%26
World of DTC Marketing
8.1%17
WSJ Health Blog
29.9%63
Other (please specify)
 
11.8%25

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