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Page: The survey
1. Please indicate your affiliation (choose the one that best describes the type of organization you are involved in).
 answered question34
 
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 Response
Percent
Response
Count
Pharmaceutical company (brand manufacturer)
20.6%7
Pharmaceutical company (generic manufacturer)
2.9%1
Medical device manufacturer  0.0%0
Biotech company  0.0%0
Marketing company/agency
8.8%3
Medical communications company
14.7%5
Advertsinig agency  0.0%0
Interactive agency (web development, email marketing, etc.)
5.9%2
Consultant or consulting company
20.6%7
Other vendor company
5.9%2
Academic institution or student
2.9%1
Publishing company  0.0%0
Medical research organization or CRO
2.9%1
Healthcare professional or organization
5.9%2
Executive search firm  0.0%0
Other (please specify)
[ShowReplies]
8.8%3

2. In your opinion, what ACTUAL effect has the Code had on the following activities supporting physician marketing and sales? (NO EFFECT means no cutback in activity, GREAT EFFECT means complete halt in activity.)
 answered question34
 
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 NO EFFECT AT ALLSLIGHT EFFECTMODEST EFFECTGREAT EFFECTDON'T KNOWRating
Count
Dine & Dash5.9% (2)14.7% (5)26.5% (9)47.1% (16)5.9% (2)34
Dinner at third-party CME events11.8% (4)14.7% (5)44.1% (15)20.6% (7)8.8% (3)34
Educational & practice related items14.7% (5)20.6% (7)41.2% (14)17.6% (6)5.9% (2)34
Lunch & Learn5.9% (2)41.2% (14)32.4% (11)8.8% (3)11.8% (4)34
Personal gifts to physicians 0.0% (0)11.8% (4)11.8% (4)73.5% (25)2.9% (1)34
Using physicians as consultants5.9% (2)8.8% (3)52.9% (18)23.5% (8)8.8% (3)34

3. If you wish, please explain your reasons for the choices you made above.
 answered question8
 
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 Response
Count
[ShowReplies]8

4. In your opinion, how important are the following activities – permitted by the Code or not – for helping sales reps gain access to physicians?
 answered question34
 
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 NOT IMPORTANT AT ALLSOMEWHAT IMPORTANTVERY IMPORTANTDON't KNOWRating
Count
Dine & Dash29.4% (10)50.0% (17)14.7% (5)5.9% (2)34
Educational & practice related items0.0% (0)47.1% (16)50.0% (17)2.9% (1)34
Lunch & Learn2.9% (1)29.4% (10)64.7% (22)2.9% (1)34
Personal gifts to physicians 29.4% (10)35.3% (12)32.4% (11)2.9% (1)34

5. If you wish, please explain your reasons for the choices you made above.
 answered question6
 
skipped question
28
 Response
Count
[ShowReplies]6

6. Please estimate how much currently is spent (in dollars) each month by the industry per sales rep on the following activities:
 answered question17
 
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17
 Response
Percent
Response
Count
Dine & Dash
[ShowReplies]
100.0%17
Educational & practice related items
[ShowReplies]
100.0%17
Lunch & Learn
[ShowReplies]
100.0%17
Personal gifts to physicians
[ShowReplies]
94.1%16

7. In your opinion, who within the pharmaceutical company, determines the budget for permitted activities such as Lunch & Learn and educational and practice related items?
 answered question34
 
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 Response
Percent
Response
Count
Marketing manager
52.9%18
Sales manager
29.4%10
Other (please specify)
[ShowReplies]
17.6%6

8. In your opinion, what is the most important consideration when allocating funds for the sales rep's monthly direct to physician budget?
 answered question34
 
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 Response
Percent
Response
Count
To save money
2.9%1
Ensure compliance with the Code 0.0%0
Increase time spent with physician
47.1%16
All of the above
35.3%12
Other (please specify)
[ShowReplies]
14.7%5

9. Please provide any other comments you have regarding the effect of the PhRMA Code on the ability of sales reps to gain access to physicians using the techniques mentioned in this survey.
 answered question7
 
skipped question
27
 Response
Count
[ShowReplies]7

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