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Page: Your Opinions About the Drug Industry's Reputation
1. In general, do you believe the industry's bad reputation is deserved?
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 Response
Percent
Response
Count
Yes, definitely
32.5%40
No, definitely not
15.4%19
Maybe, it depends
52.0%64
No opinion one way or another 0.0%0

2. Regardless of being deserved or not, the drug industry's poor image among the public, which includes consumers and physicians, must be due to some issue or issues. Please indicate your level of agreement or disagreement with the following statements, which are not mutually exclusive of one another.
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 Agree StronglyAgree SomewhatNeither Agree nor DisagreeDisagree SomewhatDisagree StronglyRating
Average
Rating
Count
The industry's bad rep is due primarily to the huge profits it enjoys.15.3% (19)48.4% (60)14.5% (18)15.3% (19)6.5% (8)0.51124
It's bad reputation is primarily due to the "high costs" of prescription drugs.37.1% (46)41.1% (51)11.3% (14)9.7% (12)0.8% (1)1.04124
The media is the main culprit because it reports mostly bad news about the industry and not the good that it does.19.7% (24)30.3% (37)18.9% (23)21.3% (26)9.8% (12)0.29122
The industry has gotten a bad rep because of lack of transparency regarding negative clinical data.35.5% (43)42.1% (51)15.7% (19)5.8% (7)0.8% (1)1.06121
The industry has not done enough to educate the public about the benefits it provides.39.0% (48)27.6% (34)8.9% (11)16.3% (20)8.1% (10)0.73123
The industry has lost the trust of consumers because it promotes treatments for frivolous, non-medical conditions.20.8% (25)29.2% (35)25.0% (30)20.0% (24)5.0% (6)0.41120
Among physicians, the industry has lost its reputation because it has "marginalized" sales reps as mere "lunch delivery" people.18.9% (23)36.1% (44)25.4% (31)13.1% (16)6.6% (8)0.48122
Please feel free to add your comments here, especially if we did not include something that has contributed to the industry's bad rep in the above list.
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3. Regarding solutions for improving the industry's reputation, please indicate you level of agreement or disagreement with the following suggestions (again, not all are mutually exclusive).
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 Agree StronglyAgree SomewhatNeither Agree nor DisagreeDisagree SomewhatDisagree StronglyRating
Average
Rating
Count
The drug industry should freeze or lower prescription drug prices for everyone.17.9% (22)20.3% (25)28.5% (35)22.0% (27)11.4% (14)0.11123
It should not lower prices across the board, but it should help by re-imbursing all or part of co-payments made by people with prescription drug coverage.11.5% (14)25.4% (31)32.0% (39)17.2% (21)13.9% (17)0.03122
It should greatly expand its patient assistance programs to cover more people (eg, the unemployed).29.7% (35)37.3% (44)22.9% (27)9.3% (11)0.8% (1)0.86118
It should be much more transparent in reporting clinical trial results.67.2% (82)19.7% (24)8.2% (10)4.9% (6)0.0% (0)1.49122
It should do more to promote comparative studies to prove the efficacy of prescription drugs.57.9% (70)23.1% (28)14.9% (18)3.3% (4)0.8% (1)1.34121
It should support Medicare's right to negotiate prices under Part D.30.0% (36)26.7% (32)31.7% (38)10.0% (12)1.7% (2)0.73120
It should ramp up its PR effort (eg, pay much more attention to the media by "engaging" and "educating" them).31.9% (37)31.9% (37)16.4% (19)7.8% (9)12.1% (14)0.64116
Add your comments here, especially if you have ideas that were not included here.
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Page: Questions About You
4. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
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 Response
Percent
Response
Count
Consumer, consumer advocate, patient, or other non-industry aligned member of the public
10.8%13
Pharmaceutical, biotech, or drug device company employee (COMMERCIAL side)
17.5%21
Pharmaceutical, biotech, or drug device company employee (RESEARCH side)
9.2%11
Physician, nurse, other healthcare professional (currently practicing or retired) or medical student
6.7%8
Employed at a marketing/marketing research/advertising/communications agency/company/consultancy having pharmaceutical companies as clients
49.2%59
Current or former FDA or other government health agency employee or staffer
0.8%1
Academic (teacher/professor/non-medical student)
2.5%3
Publishing/Media/Blogger
3.3%4
Other (please describe) 0.0%0

5. Please indicate how supportive you are of the pharmaceutical industry in general.
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 Very SupportiveSomewhat SupportiveNeutralSomewhat Unsupportivevery UnsupportiveRating
Average
Rating
Count
In general, I am:47.5% (57)32.5% (39)9.2% (11)5.8% (7)5.0% (6)1.12120

6. Are you a resident of the United States?
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 Response
Percent
Response
Count
Yes
70.8%85
No
29.2%35

7. OPTIONAL: If you would like attribution for comments you submitted, please provide your contact information.
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 Response
Percent
Response
Count
Name: 0.0%0
Company: 0.0%0
Job Title: 0.0%0
Email Address: 0.0%0
Phone Number: 0.0%0

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