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Page: Your Opinions
1. There are several ways in which pharmaceutical companies or their agents can ADVERTISE products via social networks. Please indicate how appropriate or inappropriate you think each of the following advertising options are.
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 Very AppropriateSomewhat AppropriateSomewhat InappropriateVery InappropriateRating
Average
Rating
Count
Placing clearly labeled product display ads on social network pages just as on any other Web page.36.4% (59)37.0% (60)16.0% (26)10.5% (17)1.99162
Developing a Facebook page or forum on a social network site that indicates it is a sponsored page/forum.45.6% (72)35.4% (56)10.8% (17)8.2% (13)2.18158
Please feel free to add your comments here, especially if you have another option.
 
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2. There are several ways in which pharmaceutical companies or their agents can ENGAGE in conversations via social networks. Please indicate your level of agreement or disagreement with the following options.
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 Strongly AgreeSomewhat AgreeNeither Agree nor DisagreeSomewhat DisagreeDisagree StronglyRating
Average
Rating
Count
Just like any other user of social networks, it is perfectly OK for an agent or employee of a pharma company to post messages under an alias that allows anonymity.9.4% (15)10.0% (16)5.0% (8)21.3% (34)54.4% (87)-1.01160
Pharma agents and employees can use an alias to protect their true identity when posting, but should include a statement in their posts that they are employed by a pharma company.15.8% (25)29.7% (47)10.8% (17)17.7% (28)25.9% (41)-0.08158
Anonymous or not, pharma agents and employees should never post messages that promote or mention brand name drugs.22.5% (36)19.4% (31)12.5% (20)26.3% (42)19.4% (31)-0.01160
Before a pharma company agent or employee posts ANY message (even if no brand name is mentioned) to a social network site, it should be cleared or pre-cleared by the company's legal/regulatory people.28.8% (46)22.5% (36)14.4% (23)19.4% (31)15.0% (24)0.31160
Please feel free to add your comments here, especially if you have another option.
 
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3. DISTINCT FROM ANY FDA OR OTHER REGULATORY GUIDELINES, should pharma companies develop and MAKE PUBLIC their OWN guidelines (external-facing social media policies) for their use of and engagement in social network sites that include policies related to advertising and posting messages?
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 Response
Percent
Response
Count
Yes
74.7%121
No
11.7%19
Maybe, it depends (please explain below)
10.5%17
No opinion
3.1%5
Add comments here.
 
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4. Finally, what are some "essential" elements of an external-facing social media policy (ie, "Fair Social Media Practice Principles")? Check all that you think apply. If you have others, please include those in the space provided.
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 Response
Percent
Response
Count
A comment moderation policy that explains how discussions are reviewed before or after publication
78.5%51
Qualifications for discussion moderators, if there are moderators
64.6%42
How site moderators are trained regarding policies
64.6%42
Rules for participation in discussions by site owner employees
76.9%50
Rules for participation by third-party sponsors, clients or their agents
72.3%47
How "misinformation" is defined and what the policy is for correcting such information
78.5%51
Other “rules of engagement” (please specify)
 
18.5%12

Page: Questions About You
5. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
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 Response
Percent
Response
Count
Consumer, consumer advocate, patient, or other non-industry aligned member of the public
7.4%12
Pharmaceutical, biotech, or drug device company employee (COMMERCIAL side)
19.1%31
Pharmaceutical, biotech, or drug device company employee (RESEARCH side)
2.5%4
Physician, nurse, other healthcare professional (currently practicing or retired) or medical student
5.6%9
Employed at a marketing/marketing research/advertising/communications agency/company/consultancy having pharmaceutical companies as clients
45.7%74
Current or former FDA or other government health agency employee or staffer
1.2%2
Academic (teacher/professor/non-medical student)
4.3%7
Publishing/Media/Blogger/Health Web Site
9.9%16
Other (please describe)
 
4.3%7

6. Please indicate how supportive you are of the pharmaceutical industry in general.
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 Very SupportiveSomewhat SupportiveNeutralSomewhat Unsupportivevery UnsupportiveRating
Average
Rating
Count
In general, I am:48.1% (78)34.0% (55)12.3% (20)2.5% (4)3.1% (5)1.22162

7. Are you a resident of the United States?
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 Response
Percent
Response
Count
Yes
63.6%103
No
36.4%59

Page: Opt In Choice
8. OPTIONAL: If your comments are quoted in Pharma Marketing News and you would like attribution, please provide the following information. We will contact you about your comments and give you a chance to approve quotes before they are published. You must supply all contact information, including your email address, for us to do this. This information is NOT shared with third parties and will only be used to contact you about your responses to this survey. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
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 Response
Percent
Response
Count
Name
 
97.7%43
Job Title
 
88.6%39
Company
 
88.6%39
Phone
 
75.0%33
E-mail Address
 
88.6%39

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