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Page: Your Opinions
1. Drug information smartphone apps (eg, Epocrates) and ePrescribing offers pharma companies and other stakeholders -- including MCOs, PBMs and pharmacies -- the ability to provide marketing messages to physicians at the point of care. For each of the following types of marketing message techniques that can be used within an ePrescribing application, please indicate if you think the technique should or should not be allowed or if you have no opinion.
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 Should be AllowedShould Not be AllowedNo OpinioonRating
Count
Splash screen when doc turns on PDA, smartphone, or iPad. The message not related to any prescribing transaction64.1% (25)23.1% (9)12.8% (5)39
Specific targeted messages "triggered" by doc's drug lookup choice, demographic, and/or prescribing history and designed to influence doc's prescribing decision.64.1% (25)28.2% (11)7.7% (3)39
Non-targeted messages delivered before, during, or after the prescribing process48.7% (19)38.5% (15)12.8% (5)39

2. Please add any additional comments here, especially if you have an opinion on any other commercial messaging options that may be offered via ePrescibing apps.
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32
 Response
Count
 7

3. In your opinion, will ePrescribing have a negative effect on some pharma companies due to increased formulary access by physicians and give MCOs greater leverage at the point of care?
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 Response
Percent
Response
Count
Yes
41.0%16
No
46.2%18
No opinion
12.8%5

4. Please add any additional comments here.
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skipped question
35
 Response
Count
 4

5. Should pharma companies encourage ePrescribing and help physicians adopt this technology?
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 Response
Percent
Response
Count
Yes
74.4%29
No
10.3%4
Maybe (explain below)
7.7%3
No opinion
7.7%3

6. Please add any additional comments here.
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34
 Response
Count
 5

Page: Information About You
7. Please indicate your affiliation (choose the one that best describes the type of organization you are involved in).
 answered question29
 
skipped question
10
 Response
Percent
Response
Count
Advertising agency
6.9%2
Pharmaceutical manufacturer/Biotech company
34.5%10
Marketing agency or consultant
13.8%4
Market research company or consultant
24.1%7
Academia 0.0%0
Publisher
3.4%1
Other (please specify)
 
17.2%5

8. OPTIONAL: The results of this survey may be published in a future issue of Pharma Marketing News. If we decide to publish comments you made here, we can include attribution if you provide the following information. If you wish your comments to remain anonymous, skip this question.
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skipped question
34
 Response
Percent
Response
Count
First Name
 
100.0%5
Last Name
 
100.0%5
Job Title
 
80.0%4
Company
 
80.0%4
E-mail Address
 
100.0%5
Phone Number
 
80.0%4

9. Please provide additional details of your areas of expertise here.
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33
 Response
Count
 6

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