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Page: Welcome to Botswana's 2009 4th Quarter Media Perception Survey
1. General Info
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 Response
Percent
Response
Count
Name:
 
99.5%219
Company:
 
83.2%183
Address 1:
 
86.4%190
City/Town:
 
100.0%220
Email Address:
 
97.3%214

2. Male or Female?
 answered question220
 
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 Response
Percent
Response
Count
Male
64.1%141
Female
35.9%79

3. Age group
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 Response
Percent
Response
Count
14 and below
0.9%2
15-21
25.5%56
22-30
49.1%108
31-40
13.6%30
41-50
6.4%14
51-60
4.1%9
60 and over
0.5%1

4. Monthly income in Pula
 answered question220
 
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 Response
Percent
Response
Count
0-1500
30.9%68
1500-3000
12.7%28
3000-6000
18.6%41
6000-12000
17.3%38
12000-24000
11.4%25
24000-30000
4.1%9
30000 and above
5.0%11

Page: Media in Botswana Today
5. Where do you get your current General news on Botswana.
 answered question177
 
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43
 Response
Percent
Response
Count
News Papers
52.5%93
Television
9.0%16
Radio
23.7%42
Internet
12.4%22
Magazines
1.1%2
Word of Mouth
1.1%2
Other (please specify)
 
45

6. Where do you get your current Business news on Botswana.
 answered question178
 
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 Response
Percent
Response
Count
News Papers
52.8%94
Television
12.4%22
Radio
13.5%24
Internet
15.7%28
Magazines
1.1%2
Word of Mouth
4.5%8
Other (please specify)
 
33

7. Which media do you consider as the Most TRUSTED (believable) source of information. You can only pick one so consider this question carefully
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87
 Response
Percent
Response
Count
Radio
33.8%45
Television
28.6%38
Magazines
2.3%3
Newspapers
24.1%32
Internet
9.8%13
Word of mouth
1.5%2
Other (please specify)
 
12

8. Please rate Botswana's Newspapers.
 answered question187
 
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Choose from below
 
Mmegi - DailyDaily NewsMmegi - MonitorGazetteGuardianMid-Week SunEchoMirrorSunday TribuneFutbol BotswanaSunday StandardEconomic ExpressNgami TimesThe VoiceTswana TimesResponse
Count
Best News Paper for Business16.3% (30)4.3% (8)2.2% (4)7.6% (14)8.7% (16)1.6% (3)0.0% (0)0.5% (1)0.0% (0)0.0% (0)43.5% (80)11.4% (21)0.0% (0)3.3% (6)0.5% (1)184
Best News Paper for Sports31.3% (56)10.6% (19)8.9% (16)4.5% (8)11.2% (20)4.5% (8)0.6% (1)0.0% (0)0.0% (0)16.8% (30)5.6% (10)0.0% (0)0.6% (1)5.6% (10)0.0% (0)179
Best News Paper for Entertainment3.8% (7)1.6% (3)0.5% (1)3.8% (7)0.5% (1)5.9% (11)1.6% (3)0.0% (0)0.0% (0)0.5% (1)0.5% (1)0.0% (0)0.0% (0)81.1% (150)0.0% (0)185
Best News Paper for International News20.0% (36)8.9% (16)3.3% (6)6.7% (12)12.8% (23)3.3% (6)0.6% (1)0.6% (1)2.2% (4)0.0% (0)34.4% (62)1.7% (3)0.0% (0)5.6% (10)0.0% (0)180
Most Trusted News Paper16.9% (30)20.3% (36)4.5% (8)7.9% (14)10.7% (19)2.3% (4)1.1% (2)0.0% (0)0.6% (1)0.6% (1)29.9% (53)0.6% (1)0.6% (1)3.4% (6)0.6% (1)177
Best over all News paper13.5% (24)3.9% (7)6.7% (12)7.9% (14)9.6% (17)1.7% (3)0.6% (1)0.6% (1)0.6% (1)0.0% (0)40.4% (72)1.1% (2)0.0% (0)12.4% (22)1.1% (2)178

9. Which National Radio station do you prefer for the following:
 answered question182
 
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38
Choose from below
 
DumaFMGabzFMRB1RB2YaronaFMResponse
Count
News8.3% (15)11.0% (20)38.7% (70)10.5% (19)31.5% (57)181
General Content12.3% (21)14.0% (24)14.6% (25)20.5% (35)38.6% (66)171
Talk Shows11.2% (20)20.1% (36)11.7% (21)9.5% (17)47.5% (85)179
Sport11.4% (20)8.0% (14)10.8% (19)20.5% (36)49.4% (87)176
Music11.2% (20)13.5% (24)2.8% (5)11.8% (21)60.7% (108)178
Most Trustworthy8.4% (15)11.8% (21)32.0% (57)11.8% (21)36.0% (64)178
Best overall station12.9% (23)11.8% (21)11.2% (20)12.4% (22)51.7% (92)178

10. Advertising is everywhere. Where do you prefer to see / hear it most
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35
 Response
Percent
Response
Count
Billboards
21.6%40
Radio
29.7%55
Email
3.8%7
SMS
2.2%4
Newspapers
14.6%27
Magazines
5.9%11
Television
22.2%41

11. What type of advertising do you like least
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 Response
Percent
Response
Count
SMS
27.9%51
Flyers
19.7%36
Email
7.1%13
Posters
9.3%17
TV
7.7%14
Radio
10.4%19
Newspapers
3.8%7
Magazine
6.6%12
Billboards
7.7%14
Other (please specify)
 
21

12. Any Comments and/or suggestions
 answered question59
 
skipped question
161
 Response
Count
 59

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