Javascript is required for this site to function, please enable.
Page: Member Data
1. What type of membership do you hold with MABC?
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Voting member (including e-magazines)
70.3%26
Probationary
2.7%1
Associate
2.7%1
Affiliate 0.0%0
I don't know
24.3%9

2. Approximately how many years has your publication been a member of MABC? (If you publish more than one title, use the title that joined first.)
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Less than 1 year
18.9%7
1-4 years
24.3%9
5-9 years
29.7%11
More than 10 years
16.2%6
I am not sure
10.8%4

3. What genre(s) of magazines do you publish? (If you publish more than one title, check all that apply.)
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Consumer: Niche
27.0%10
Consumer: General Interest
16.2%6
Arts/Literary
40.5%15
Trade Publication
2.7%1
Scholarly
2.7%1
Other (please specify)
[ShowReplies]
16.2%6

4. Please provide your best estimate of the number of people currently employed by your publication in the following categories. (If you publish more than one title, note the total number for all magazines.)
 answered question37
 
skipped question
0
 Response
Average
Response
Total
Response
Count
Full-time employees
[ShowReplies]
 5.9719132
Part-time employees
[ShowReplies]
 2.365222
Contracted employees
[ShowReplies]
 2.686725
Freelance contributors
[ShowReplies]
 35.0091026
Interns/Volunteers
[ShowReplies]
 6.9515322
Other
[ShowReplies]
 0.5024

Page: Project Priorities
5. Newsstand Initiative MABC partners with The News Group to position member magazines in strategic newsstand locations on ferries and/or other locations, reaching regular commuters as well as tourists.
 answered question36
 
skipped question
1
 Response
Percent
Response
Count
Very low priority
19.4%7
Low priority
5.6%2
Medium priority
44.4%16
High priority
25.0%9
Highest priority
5.6%2
Comments/suggestions for this project
[ShowReplies]
7

6. MABC Tent at Word on the Street MABC purchases a tent to make exhibitor space available to members, for a nominal fee, at this annual festival. MABC also distributes member directories, promotional giveaways and back issues for those who cannot attend in person.
 answered question36
 
skipped question
1
 Response
Percent
Response
Count
Very low priority
13.9%5
Low priority
8.3%3
Medium priority
33.3%12
High priority
36.1%13
Highest priority
8.3%3
Comments/suggestions for this project
[ShowReplies]
3

7. Professional Development Bursaries MABC distributes travel and tuition bursaries, allowing member magazines to attend professional development seminars such as MagNet, Conference on the Coast, Magazines West, School for Circulation and SFU Summer Publishing Workshops.
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very low priority
5.4%2
Low priority
5.4%2
Medium priority
29.7%11
High priority
32.4%12
Highest priority
27.0%10
Comments/suggestions for this project
[ShowReplies]
4

8. Conference on the Coast (formerly known as Camp BCAMP) Conference on the Coast is an annual retreat and networking opportunity, featuring seminars geared to small- to medium-sized magazine publishers.
 answered question36
 
skipped question
1
 Response
Percent
Response
Count
Very low priority
2.8%1
Low priority
2.8%1
Medium priority
50.0%18
High priority
25.0%9
Highest priority
19.4%7
Comments/suggestions for this project
[ShowReplies]
6

9. Internship Initiative MABC administers an internship program, matching prospective interns with participating member magazines and subsidizing intern wages.
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very low priority
2.7%1
Low priority
16.2%6
Medium priority
37.8%14
High priority
18.9%7
Highest priority
24.3%9
Comments/suggestions for this project
[ShowReplies]
3

10. Magazine Writers' Craft Fair Emerging and established writers alike pick up industry tips and connect with editors and publishers at a day-long series of seminars.
 answered question36
 
skipped question
1
 Response
Percent
Response
Count
Very low priority
8.3%3
Low priority
30.6%11
Medium priority
38.9%14
High priority
19.4%7
Highest priority
2.8%1
Comments/suggestions for this project
[ShowReplies]
3

11. Magazines West To coincide with the Western Magazine Awards, MABC organizes a day of professional development seminars aimed at medium- to large-sized magazine publishers.
 answered question35
 
skipped question
2
 Response
Percent
Response
Count
Very low priority
5.7%2
Low priority
11.4%4
Medium priority
54.3%19
High priority
22.9%8
Highest priority
5.7%2
Comments/suggestions for this project
[ShowReplies]
5

12. Web Ad Network MABC will develop a centralized web-based advertising network that will allow government and advertisers to easily access MABC member magazines for purchase of web advertising. Optimally a small commission would be collected by MABC.
 answered question36
 
skipped question
1
 Response
Percent
Response
Count
Very low priority
11.1%4
Low priority
22.2%8
Medium priority
36.1%13
High priority
16.7%6
Highest priority
13.9%5
Comments/suggestions for this project
[ShowReplies]
4

13. Circulation Boost MABC will work to enhance and increase small magazines’ circulation through the implementation of efficient and effective systems. To do this, MABC will contract a circulation professional to develop or optimize a circulation system fitted to each participating small magazine, involving a modification of FileMakerPro software to suit each specific need.
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very low priority
13.5%5
Low priority
10.8%4
Medium priority
35.1%13
High priority
27.0%10
Highest priority
13.5%5
Comments/suggestions for this project
[ShowReplies]
4

14. School Curriculum MABC intends to have BC magazines and BC magazine content included in the provincial school curriculum. The objective of this program is to research the methodology and viability of placing MABC member magazines and BC magazine content within the provincial school curriculum.
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very low priority
10.8%4
Low priority
16.2%6
Medium priority
32.4%12
High priority
27.0%10
Highest priority
13.5%5
Comments/suggestions for this project
[ShowReplies]
2

15. Transit Shelter Advertising MABC will work with the City of Vancouver to place promotional ads in bus shelters throughout the city in order to increase the profile and visibility of BC magazines to the general public in Vancouver.
 answered question36
 
skipped question
1
 Response
Percent
Response
Count
Very low priority
13.9%5
Low priority
22.2%8
Medium priority
36.1%13
High priority
19.4%7
Highest priority
8.3%3
Comments/suggestions for this project
[ShowReplies]
6

16. Main Street Magazine Tour MABC will organize this popular event in which groups led by writers tour literary readings and magazine issue launches at venues throughout Vancouver’s eclectic Main Street community to increase BC magazines’ visibility to both the enthusiast and the general public.
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very low priority
8.1%3
Low priority
27.0%10
Medium priority
35.1%13
High priority
24.3%9
Highest priority
5.4%2
Comments/suggestions for this project
[ShowReplies]
5

17. Membership Directory MABC publishes an annual membership directory that is distributed to ad agencies, schools, libraries and government agencies around the province and across Canada. The directories are also handed out at festivals throughout the year. A digital version is hosted online.
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very low priority
8.1%3
Low priority
5.4%2
Medium priority
37.8%14
High priority
35.1%13
Highest priority
13.5%5
Comments/suggestions for this project
[ShowReplies]
2

18. Direct Mail Campaign: MABC coordinates a direct-mail campaign and/or website to promote subscriptions to B.C. residents. Participating members provide a reduced subscription rate.
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very low priority
10.8%4
Low priority
24.3%9
Medium priority
24.3%9
High priority
18.9%7
Highest priority
21.6%8
Comments/suggestions for this project
[ShowReplies]
3

Page: Direct Mail Campaign
19. Based on this campaign overview, how likely is it that your magazine will participate?
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very likely
29.7%11
Somewhat likely
16.2%6
Not likely
35.1%13
We are not a consumer-model print magazine and would not qualify for this campaign
18.9%7
Comments
[ShowReplies]
4

Page: Social Media
20. Which of the following social media sites does your publication maintain a presence on?
 answered question34
 
skipped question
3
 Response
Percent
Response
Count
Facebook
88.2%30
Twitter
70.6%24
LinkedIn
14.7%5
Flickr
17.6%6
Other
[ShowReplies]
17.6%6

21. If your magazine has a Facebook page, how many "Likes" has it received?
 answered question27
 
skipped question
10
 Response
Average
Response
Total
Response
Count
# Likes
[ShowReplies]
 990.1126,73327

22. How frequently do you update your publication's Facebook account?
 answered question31
 
skipped question
6
 Response
Percent
Response
Count
Every day or more frequently
29.0%9
Weekly
35.5%11
Monthly or less frequently
25.8%8
Other (please specify)
[ShowReplies]
9.7%3

23. Does your publication have a Twitter account?
 answered question35
 
skipped question
2
 Response
Percent
Response
Count
Yes
68.6%24
No
31.4%11

24. How many followers does your publication's Twitter account have?
 answered question22
 
skipped question
15
 Response
Count
[ShowReplies]22

25. How often do you Tweet?
 answered question26
 
skipped question
11
 Response
Percent
Response
Count
Daily
23.1%6
A few times per week
26.9%7
A few times per month
26.9%7
Other (please specify)
[ShowReplies]
23.1%6

Page: Industry Challenges and Changes
26. Please rank the following industry challenges in terms of their significance to your publication (1=most significant challenge, 7=least significant challenge).
 answered question36
 
skipped question
1
 1234567Rating
Average
Rating
Count
Costs of implementing environmental/green production and recycling policies.11.1% (4)19.4% (7)11.1% (4)8.3% (3)11.1% (4)13.9% (5)25.0% (9)4.3136
Decreasing advertising revenue.31.4% (11)20.0% (7)20.0% (7)8.6% (3)2.9% (1)2.9% (1)14.3% (5)2.9735
Diminishing funding and distribution support (eg. CPF, PAP).42.9% (15)11.4% (4)8.6% (3)11.4% (4)2.9% (1)11.4% (4)11.4% (4)3.0035
Fragmented audiences with reduced attention.17.1% (6)11.4% (4)20.0% (7)25.7% (9)17.1% (6)2.9% (1)5.7% (2)3.4635
Increasing number of online publications with similar editorial mandate.11.4% (4)8.6% (3)20.0% (7)8.6% (3)14.3% (5)14.3% (5)22.9% (8)4.4035
Increasing production costs.31.4% (11)14.3% (5)14.3% (5)17.1% (6)14.3% (5)5.7% (2)2.9% (1)2.9735
Shifting government policies.20.0% (7)14.3% (5)14.3% (5)17.1% (6)2.9% (1)17.1% (6)14.3% (5)3.7735
Other significant challenges
[ShowReplies]
6

Page: Member Satisfaction
27. Please rank, from most important (#1) to least important (#5), your reasons for joining MABC (or, if you are uncertain of this, rank the reasons why will you continue to renew your membership).
 answered question37
 
skipped question
0
 1 (Top reason)2345Rating
Average
Rating
Count
Networking9.4% (3)18.8% (6)21.9% (7)34.4% (11)15.6% (5)3.2832
Professional development (events, bursaries)28.6% (10)40.0% (14)14.3% (5)14.3% (5)2.9% (1)2.2335
Marketing and promotions15.6% (5)18.8% (6)28.1% (9)18.8% (6)18.8% (6)3.0632
Advocacy and to support industry development29.4% (10)14.7% (5)20.6% (7)17.6% (6)17.6% (6)2.7934
Professional credibility17.1% (6)11.4% (4)17.1% (6)17.1% (6)37.1% (13)3.4635
Other reasons
[ShowReplies]
4

28. How satisfied are you that MABC's current member services and projects meet your needs and/or fulfill the association's mandate (as listed above).
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Very satisfied
40.5%15
Somewhat satisfied
51.4%19
Neutral
8.1%3
Somewhat unsatisfied 0.0%0
Unsatisfied 0.0%0

29. Would your publication be interested in subscribing to an extended medical and dental services plan through MABC?
 answered question37
 
skipped question
0
 Response
Percent
Response
Count
Yes/Maybe
54.1%20
No
45.9%17
Comments
[ShowReplies]
7

30. What is MABC doing right?
 answered question16
 
skipped question
21
 Response
Count
[ShowReplies]16

31. What could MABC be doing better?
 answered question14
 
skipped question
23
 Response
Count
[ShowReplies]14

32. Additional comments or suggestions
 answered question5
 
skipped question
32
 Response
Count
[ShowReplies]5

Find...
Show replies
Hide replies