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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,585
 
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2
 Response
Percent
Response
Count
Publishing/Media
4.2%152
Pharma/biotech/device company
22.1%794
Marketing services company
5.5%198
Healthcare communications company/website/social media
10.2%366
Medical education company
2.0%70
Advertising agency/Public relations
12.2%437
Other product/services company
5.0%179
Consultant/Consulting Company
12.2%439
Healthcare professional or employed by healthcare organization
7.3%260
Consumer or patient or general public
1.6%57
Teacher/student
4.9%177
Other (please specify)
 
12.7%456

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,505
 
skipped question
82
 Response
Percent
Response
Count
Very supportive
52.1%1,827
Somewhat supportive
26.6%933
Neutral
13.8%482
Somewhat critical
4.9%173
Very critical
2.6%90

3. What country are you from?
 answered question3,505
 
skipped question
82
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country55.9% (1,960)0.2% (7)1.0% (36)0.2% (7)0.1% (2)0.1% (2)0.0% (0)0.9% (31)0.0% (0)0.3% (12)0.1% (2)0.0% (1)3.5% (122)0.2% (6)0.1% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (13)0.0% (0)0.1% (4)0.2% (7)0.0% (0)0.0% (0)0.1% (5)2.1% (74)0.0% (1)2.2% (76)0.1% (2)0.5% (18)0.0% (1)0.0% (0)0.0% (1)0.1% (4)0.1% (4)4.9% (172)0.2% (7)0.0% (1)0.7% (23)0.2% (7)1.5% (53)0.0% (0)0.5% (18)0.1% (4)0.1% (3)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.1% (40)0.2% (6)0.2% (7)0.1% (5)0.0% (1)0.3% (9)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (12)0.1% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (6)0.2% (8)0.1% (3)0.1% (3)0.1% (5)0.1% (3)0.0% (1)0.3% (11)1.4% (49)0.0% (0)0.1% (2)0.5% (19)1.1% (40)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.0% (1)0.9% (30)0.0% (1)13.1% (459)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,505
Other (please specify)
 
65

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,324
 
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263
 Response
Percent
Response
Count
I just started
12.5%415
Less than 1 month
9.0%298
About 1 to 3 months
14.6%486
Maybe about 6 months
15.8%525
Close to a year
12.9%429
More than a year
35.2%1,171

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,324
 
skipped question
263
 Response
Percent
Response
Count
To keep up with industry news
81.5%2,708
To ask for information
26.7%889
To look for a job
7.3%241
To build up a network of business contacts
51.5%1,711
To keep in touch with family and friends
11.5%383
To help drive traffic to my blog/website
26.1%866
To microblog about issues important to me
39.2%1,303
To have an alternative to email and IM
9.6%319
Another reason (please specify)
 
11.7%390

6. How many people do you follow and how many follow you?
 answered question3,324
 
skipped question
263
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.5% (216)24.6% (813)21.1% (697)19.3% (637)17.6% (581)6.0% (199)3.8% (124)1.1% (35)3,302
These many people follow me21.2% (667)31.9% (1,002)16.3% (514)11.8% (371)10.0% (316)4.2% (131)2.4% (77)2.1% (67)3,145

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,280
 
skipped question
307
 Response
Percent
Response
Count
Continuously every day
23.2%762
A few times per day
47.0%1,541
2 or 3 times per week
20.9%685
About once per week
6.0%198
2 or 3 times a month
1.6%53
About once per month
1.3%41

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,430
 
skipped question
1,157
 Response
Count
 2,430

9. Overall, how useful do you find my Tweets?
 answered question2,981
 
skipped question
606
 Response
Percent
Response
Count
Extremely useful
7.1%211
Very useful
37.0%1,103
Somewhat useful
20.1%600
So so
2.6%77
Can't say
33.2%990
Please provide additional comments here about how I can make my tweets more useful to you:
 
654

10. How did you find out about me?
 answered question2,884
 
skipped question
703
 Response
Percent
Response
Count
A Twitter Friend
28.7%828
Search Engine
12.2%351
Pharma Marketing Blog
19.5%561
Pharma Marketing News
9.2%266
Don't recall
12.9%373
Other (please specify)
 
17.5%505

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question2,977
 
skipped question
610
 Response
Percent
Response
Count
Buzz/Social networking
52.7%1,570
Public relations and coverage of industry in media
36.7%1,094
Market research
38.7%1,151
Physician marketing
35.1%1,045
Drug safety
35.7%1,062
FDA regulation of pharma marketing
55.3%1,645
DTC advertising
27.1%806
Internet/alternative media/social network/technology-based marketing
54.5%1,622
State and federal laws affecting drug marketing and sales
25.2%751
Dirt on Pharma CEOs and other big wigs
17.7%527
PhRMA and drug lobbying
21.8%648
Physician education/CME
23.2%690
Relationship marketing/Customer Relationship Management
33.9%1,010
Sales & sales reps/sales force effectiveness
27.8%829
Unbranded/disease awareness promotion
34.0%1,013
Questionable marketing practices
30.2%899
New ideas for drug marketing
48.0%1,429
Other (please specify)
 
9.7%290

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,932
 
skipped question
655
 Response
Percent
Response
Count
Reddit
1.9%55
Scoop It
1.4%41
Youtube
17.1%500
Xing
1.3%38
Tumblr
3.6%107
Instagram
7.0%205
Google+
14.9%438
Quora
2.3%67
Foursquare
3.8%112
Pinterest
9.1%267
Facebook
83.0%2,433
LinkedIn
86.8%2,545
Myspace
5.9%174
De.licio.us
11.6%340
Digg
9.8%287
Stumbleupon
9.6%282
Plaxo
8.1%238
Slideshare
18.9%554
Picasa
11.8%346
Flickr
18.5%541
Other (please specify)
 
6.9%202

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,702
 
skipped question
885
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.8%509
Pharma Marketing News (www.news.pharma-mkting.com)
21.9%592
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.1%138
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.0%567
Pharmaguy Industry Insights (www.pharmaguyinsights.com)
5.7%155
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
1.1%30
None of the Above
47.4%1,282
Don't Know
9.1%245
Other (please specify)
 
6.3%171

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,355
 
skipped question
2,232
 Response
Percent
Response
Count
Name
 
95.0%1,287
Company
 
83.4%1,130
Job Title
 
84.0%1,138
Phone Number
 
59.3%803
Twitter handle
 
77.4%1,049
Email Address
 
89.3%1,210

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,144
 
skipped question
2,443
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
4.4%50
To be a guest on my Pharma Marketing Talk show
35.3%404
To advertise to Pharma Marketing News subscribers
48.3%552
To advertise your business via Pharma Marketing Network
28.4%325
Other (please specify)
 
22.4%256

16. If you have any additional comments that you would like to share, please do so here.
 answered question389
 
skipped question
3,198
 Response
Count
 389

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