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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,620
 
skipped question
20
 Response
Percent
Response
Count
Publishing/Media
4.2%152
Pharma/biotech/device company
22.2%803
Marketing services company
5.5%199
Healthcare communications company/website/social media
10.2%368
Medical education company
1.9%70
Advertising agency/Public relations
12.2%442
Other product/services company
4.9%179
Consultant/Consulting Company
12.3%444
Healthcare professional or employed by healthcare organization
7.3%265
Consumer or patient or general public
1.6%59
Teacher/student
4.9%178
Other (please specify)
 
12.7%461

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,540
 
skipped question
100
 Response
Percent
Response
Count
Very supportive
52.3%1,850
Somewhat supportive
26.6%942
Neutral
13.6%483
Somewhat critical
4.9%173
Very critical
2.6%92

3. What country are you from?
 answered question3,540
 
skipped question
100
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country56.0% (1,983)0.2% (7)1.0% (36)0.2% (8)0.1% (2)0.1% (2)0.0% (0)0.9% (31)0.0% (0)0.3% (12)0.1% (2)0.0% (1)3.5% (125)0.2% (6)0.1% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (13)0.0% (0)0.1% (4)0.2% (7)0.0% (0)0.0% (0)0.1% (5)2.1% (74)0.0% (1)2.1% (76)0.1% (2)0.5% (18)0.0% (1)0.0% (0)0.0% (1)0.1% (4)0.1% (5)4.9% (172)0.2% (7)0.0% (1)0.7% (24)0.2% (7)1.5% (53)0.0% (0)0.5% (18)0.1% (4)0.1% (3)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.1% (40)0.2% (6)0.2% (7)0.1% (5)0.0% (1)0.3% (9)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (12)0.1% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (6)0.2% (8)0.1% (3)0.1% (3)0.1% (5)0.1% (3)0.0% (1)0.3% (11)1.4% (50)0.0% (0)0.1% (2)0.5% (19)1.1% (40)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.0% (1)0.8% (30)0.0% (1)13.1% (464)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,540
Other (please specify)
 
68

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,358
 
skipped question
282
 Response
Percent
Response
Count
I just started
12.4%416
Less than 1 month
8.9%299
About 1 to 3 months
14.5%488
Maybe about 6 months
15.8%529
Close to a year
12.8%431
More than a year
35.6%1,195

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,358
 
skipped question
282
 Response
Percent
Response
Count
To keep up with industry news
81.5%2,737
To ask for information
26.6%892
To look for a job
7.2%242
To build up a network of business contacts
51.3%1,724
To keep in touch with family and friends
11.5%386
To help drive traffic to my blog/website
25.9%871
To microblog about issues important to me
39.0%1,310
To have an alternative to email and IM
9.6%323
Another reason (please specify)
 
11.8%397

6. How many people do you follow and how many follow you?
 answered question3,358
 
skipped question
282
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.5% (216)24.5% (817)21.1% (704)19.4% (646)17.6% (587)6.1% (204)3.8% (127)1.0% (35)3,336
These many people follow me21.2% (672)31.8% (1,009)16.3% (519)11.9% (378)10.1% (321)4.1% (131)2.5% (79)2.1% (67)3,176

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,314
 
skipped question
326
 Response
Percent
Response
Count
Continuously every day
23.2%769
A few times per day
46.9%1,555
2 or 3 times per week
20.8%690
About once per week
6.1%203
2 or 3 times a month
1.6%54
About once per month
1.3%43

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,455
 
skipped question
1,185
 Response
Count
 2,455

9. Overall, how useful do you find my Tweets?
 answered question3,012
 
skipped question
628
 Response
Percent
Response
Count
Extremely useful
7.1%214
Very useful
37.1%1,116
Somewhat useful
20.3%611
So so
2.6%79
Can't say
32.9%992
Please provide additional comments here about how I can make my tweets more useful to you:
 
662

10. How did you find out about me?
 answered question2,916
 
skipped question
724
 Response
Percent
Response
Count
A Twitter Friend
28.5%831
Search Engine
12.2%355
Pharma Marketing Blog
19.4%566
Pharma Marketing News
9.3%272
Don't recall
13.0%380
Other (please specify)
 
17.6%512

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question3,010
 
skipped question
630
 Response
Percent
Response
Count
Buzz/Social networking
52.5%1,581
Public relations and coverage of industry in media
36.6%1,102
Market research
38.6%1,161
Physician marketing
35.1%1,058
Drug safety
35.8%1,077
FDA regulation of pharma marketing
55.3%1,665
DTC advertising
27.1%816
Internet/alternative media/social network/technology-based marketing
54.5%1,639
State and federal laws affecting drug marketing and sales
25.3%762
Dirt on Pharma CEOs and other big wigs
17.8%535
PhRMA and drug lobbying
22.0%661
Physician education/CME
23.1%694
Relationship marketing/Customer Relationship Management
33.9%1,019
Sales & sales reps/sales force effectiveness
27.7%835
Unbranded/disease awareness promotion
34.0%1,023
Questionable marketing practices
30.3%913
New ideas for drug marketing
48.0%1,445
Other (please specify)
 
9.9%298

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,963
 
skipped question
677
 Response
Percent
Response
Count
Reddit
2.0%59
Scoop It
1.4%41
Youtube
17.5%520
Xing
1.3%39
Tumblr
3.7%109
Instagram
7.4%219
Google+
15.1%448
Quora
2.3%68
Foursquare
3.8%114
Pinterest
9.2%274
Facebook
83.0%2,459
LinkedIn
86.8%2,572
Myspace
5.9%174
De.licio.us
11.5%340
Digg
9.7%287
Stumbleupon
9.6%284
Plaxo
8.0%238
Slideshare
18.9%561
Picasa
11.7%347
Flickr
18.4%544
Other (please specify)
 
6.9%203

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,734
 
skipped question
906
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.9%516
Pharma Marketing News (www.news.pharma-mkting.com)
21.9%599
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.2%143
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.1%576
Pharmaguy Industry Insights (www.pharmaguyinsights.com)
5.9%162
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
1.2%33
None of the Above
47.3%1,292
Don't Know
9.1%249
Other (please specify)
 
6.3%172

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,365
 
skipped question
2,275
 Response
Percent
Response
Count
Name
 
94.9%1,296
Company
 
83.4%1,139
Job Title
 
84.0%1,147
Phone Number
 
59.3%810
Twitter handle
 
77.2%1,054
Email Address
 
89.4%1,220

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,149
 
skipped question
2,491
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
4.4%51
To be a guest on my Pharma Marketing Talk show
35.4%407
To advertise to Pharma Marketing News subscribers
48.1%553
To advertise your business via Pharma Marketing Network
28.5%327
Other (please specify)
 
22.5%259

16. If you have any additional comments that you would like to share, please do so here.
 answered question393
 
skipped question
3,247
 Response
Count
 393

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