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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,629
 
skipped question
20
 Response
Percent
Response
Count
Publishing/Media
4.2%152
Pharma/biotech/device company
22.3%810
Marketing services company
5.5%200
Healthcare communications company/website/social media
10.1%368
Medical education company
1.9%70
Advertising agency/Public relations
12.2%442
Other product/services company
4.9%179
Consultant/Consulting Company
12.3%445
Healthcare professional or employed by healthcare organization
7.3%265
Consumer or patient or general public
1.6%59
Teacher/student
4.9%178
Other (please specify)
 
12.7%461

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,549
 
skipped question
100
 Response
Percent
Response
Count
Very supportive
52.2%1,854
Somewhat supportive
26.7%947
Neutral
13.6%483
Somewhat critical
4.9%173
Very critical
2.6%92

3. What country are you from?
 answered question3,549
 
skipped question
100
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country56.0% (1,989)0.2% (7)1.0% (36)0.2% (8)0.1% (2)0.1% (2)0.0% (0)0.9% (31)0.0% (0)0.3% (12)0.1% (2)0.0% (1)3.6% (126)0.2% (6)0.1% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (13)0.0% (0)0.1% (4)0.2% (7)0.0% (0)0.0% (0)0.1% (5)2.1% (74)0.0% (1)2.1% (76)0.1% (2)0.5% (18)0.0% (1)0.0% (0)0.0% (1)0.1% (4)0.1% (5)4.9% (173)0.2% (7)0.0% (1)0.7% (24)0.2% (7)1.5% (53)0.0% (0)0.5% (18)0.1% (4)0.1% (3)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.1% (40)0.2% (6)0.2% (7)0.1% (5)0.0% (1)0.3% (9)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (12)0.1% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (6)0.2% (8)0.1% (3)0.1% (3)0.1% (5)0.1% (3)0.0% (1)0.3% (11)1.4% (50)0.0% (0)0.1% (2)0.5% (19)1.1% (40)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.0% (1)0.8% (30)0.0% (1)13.1% (465)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,549
Other (please specify)
 
68

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,366
 
skipped question
283
 Response
Percent
Response
Count
I just started
12.4%416
Less than 1 month
8.9%299
About 1 to 3 months
14.5%488
Maybe about 6 months
15.7%529
Close to a year
12.8%431
More than a year
35.7%1,203

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,366
 
skipped question
283
 Response
Percent
Response
Count
To keep up with industry news
81.6%2,745
To ask for information
26.5%892
To look for a job
7.2%242
To build up a network of business contacts
51.2%1,724
To keep in touch with family and friends
11.5%386
To help drive traffic to my blog/website
25.9%871
To microblog about issues important to me
38.9%1,310
To have an alternative to email and IM
9.6%323
Another reason (please specify)
 
11.8%397

6. How many people do you follow and how many follow you?
 answered question3,366
 
skipped question
283
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.5% (216)24.5% (819)21.1% (705)19.3% (647)17.7% (591)6.1% (204)3.8% (127)1.0% (35)3,344
These many people follow me21.1% (673)31.8% (1,011)16.3% (519)11.9% (380)10.1% (323)4.1% (132)2.5% (79)2.1% (67)3,184

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,322
 
skipped question
327
 Response
Percent
Response
Count
Continuously every day
23.2%770
A few times per day
46.9%1,559
2 or 3 times per week
20.8%691
About once per week
6.1%204
2 or 3 times a month
1.6%54
About once per month
1.3%44

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,461
 
skipped question
1,188
 Response
Count
 2,461

9. Overall, how useful do you find my Tweets?
 answered question3,019
 
skipped question
630
 Response
Percent
Response
Count
Extremely useful
7.1%214
Very useful
37.1%1,119
Somewhat useful
20.3%613
So so
2.6%79
Can't say
32.9%994
Please provide additional comments here about how I can make my tweets more useful to you:
 
662

10. How did you find out about me?
 answered question2,923
 
skipped question
726
 Response
Percent
Response
Count
A Twitter Friend
28.4%831
Search Engine
12.2%356
Pharma Marketing Blog
19.4%568
Pharma Marketing News
9.4%274
Don't recall
13.0%381
Other (please specify)
 
17.6%513

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question3,016
 
skipped question
633
 Response
Percent
Response
Count
Buzz/Social networking
52.5%1,583
Public relations and coverage of industry in media
36.6%1,103
Market research
38.6%1,163
Physician marketing
35.2%1,063
Drug safety
35.7%1,078
FDA regulation of pharma marketing
55.3%1,668
DTC advertising
27.1%817
Internet/alternative media/social network/technology-based marketing
54.4%1,642
State and federal laws affecting drug marketing and sales
25.3%763
Dirt on Pharma CEOs and other big wigs
17.8%536
PhRMA and drug lobbying
21.9%662
Physician education/CME
23.0%695
Relationship marketing/Customer Relationship Management
33.9%1,021
Sales & sales reps/sales force effectiveness
27.8%838
Unbranded/disease awareness promotion
34.0%1,026
Questionable marketing practices
30.3%914
New ideas for drug marketing
48.0%1,447
Other (please specify)
 
9.9%298

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,970
 
skipped question
679
 Response
Percent
Response
Count
Reddit
2.0%60
Scoop It
1.4%41
Youtube
17.6%522
Xing
1.3%39
Tumblr
3.7%110
Instagram
7.4%221
Google+
15.1%449
Quora
2.3%68
Foursquare
3.8%114
Pinterest
9.3%276
Facebook
83.0%2,465
LinkedIn
86.8%2,579
Myspace
5.9%174
De.licio.us
11.4%340
Digg
9.7%288
Stumbleupon
9.6%285
Plaxo
8.0%238
Slideshare
19.0%563
Picasa
11.7%347
Flickr
18.4%545
Other (please specify)
 
6.8%203

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,740
 
skipped question
909
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.9%518
Pharma Marketing News (www.news.pharma-mkting.com)
22.0%602
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.3%144
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.1%578
Pharmaguy Industry Insights (www.pharmaguyinsights.com)
6.0%164
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
1.2%33
None of the Above
47.3%1,295
Don't Know
9.1%249
Other (please specify)
 
6.3%172

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,367
 
skipped question
2,282
 Response
Percent
Response
Count
Name
 
95.0%1,298
Company
 
83.5%1,141
Job Title
 
84.1%1,149
Phone Number
 
59.4%812
Twitter handle
 
77.2%1,055
Email Address
 
89.4%1,222

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,151
 
skipped question
2,498
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
4.4%51
To be a guest on my Pharma Marketing Talk show
35.4%408
To advertise to Pharma Marketing News subscribers
48.1%554
To advertise your business via Pharma Marketing Network
28.4%327
Other (please specify)
 
22.5%259

16. If you have any additional comments that you would like to share, please do so here.
 answered question393
 
skipped question
3,256
 Response
Count
 393

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