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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,616
 
skipped question
2
 Response
Percent
Response
Count
Publishing/Media
4.2%152
Pharma/biotech/device company
22.2%803
Marketing services company
5.5%199
Healthcare communications company/website/social media
10.1%367
Medical education company
1.9%70
Advertising agency/Public relations
12.2%442
Other product/services company
5.0%179
Consultant/Consulting Company
12.2%441
Healthcare professional or employed by healthcare organization
7.3%265
Consumer or patient or general public
1.6%59
Teacher/student
4.9%178
Other (please specify)
 
12.7%461

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,536
 
skipped question
82
 Response
Percent
Response
Count
Very supportive
52.2%1,847
Somewhat supportive
26.6%941
Neutral
13.7%483
Somewhat critical
4.9%173
Very critical
2.6%92

3. What country are you from?
 answered question3,536
 
skipped question
82
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country56.0% (1,980)0.2% (7)1.0% (36)0.2% (8)0.1% (2)0.1% (2)0.0% (0)0.9% (31)0.0% (0)0.3% (12)0.1% (2)0.0% (1)3.5% (125)0.2% (6)0.1% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (13)0.0% (0)0.1% (4)0.2% (7)0.0% (0)0.0% (0)0.1% (5)2.1% (74)0.0% (1)2.1% (76)0.1% (2)0.5% (18)0.0% (1)0.0% (0)0.0% (1)0.1% (4)0.1% (5)4.9% (172)0.2% (7)0.0% (1)0.7% (24)0.2% (7)1.5% (53)0.0% (0)0.5% (18)0.1% (4)0.1% (3)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.1% (40)0.2% (6)0.2% (7)0.1% (5)0.0% (1)0.3% (9)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (12)0.1% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (6)0.2% (8)0.1% (3)0.1% (3)0.1% (5)0.1% (3)0.0% (1)0.3% (11)1.4% (50)0.0% (0)0.1% (2)0.5% (19)1.1% (40)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.0% (1)0.8% (30)0.0% (1)13.1% (463)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,536
Other (please specify)
 
68

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,354
 
skipped question
264
 Response
Percent
Response
Count
I just started
12.4%416
Less than 1 month
8.9%299
About 1 to 3 months
14.5%488
Maybe about 6 months
15.7%527
Close to a year
12.9%431
More than a year
35.6%1,193

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,354
 
skipped question
264
 Response
Percent
Response
Count
To keep up with industry news
81.5%2,733
To ask for information
26.6%892
To look for a job
7.2%242
To build up a network of business contacts
51.4%1,724
To keep in touch with family and friends
11.5%386
To help drive traffic to my blog/website
26.0%871
To microblog about issues important to me
39.0%1,309
To have an alternative to email and IM
9.6%322
Another reason (please specify)
 
11.8%397

6. How many people do you follow and how many follow you?
 answered question3,354
 
skipped question
264
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.5% (216)24.5% (816)21.1% (703)19.3% (644)17.6% (587)6.1% (204)3.8% (127)1.1% (35)3,332
These many people follow me21.2% (672)31.8% (1,008)16.3% (516)11.9% (378)10.1% (321)4.1% (131)2.5% (79)2.1% (67)3,172

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,310
 
skipped question
308
 Response
Percent
Response
Count
Continuously every day
23.2%768
A few times per day
46.9%1,553
2 or 3 times per week
20.8%690
About once per week
6.1%203
2 or 3 times a month
1.6%53
About once per month
1.3%43

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,452
 
skipped question
1,166
 Response
Count
 2,452

9. Overall, how useful do you find my Tweets?
 answered question3,008
 
skipped question
610
 Response
Percent
Response
Count
Extremely useful
7.1%214
Very useful
37.1%1,116
Somewhat useful
20.2%608
So so
2.6%78
Can't say
33.0%992
Please provide additional comments here about how I can make my tweets more useful to you:
 
661

10. How did you find out about me?
 answered question2,912
 
skipped question
706
 Response
Percent
Response
Count
A Twitter Friend
28.5%831
Search Engine
12.2%355
Pharma Marketing Blog
19.4%565
Pharma Marketing News
9.3%271
Don't recall
13.0%378
Other (please specify)
 
17.6%512

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question3,006
 
skipped question
612
 Response
Percent
Response
Count
Buzz/Social networking
52.6%1,581
Public relations and coverage of industry in media
36.7%1,102
Market research
38.6%1,161
Physician marketing
35.1%1,056
Drug safety
35.8%1,077
FDA regulation of pharma marketing
55.3%1,663
DTC advertising
27.1%816
Internet/alternative media/social network/technology-based marketing
54.5%1,637
State and federal laws affecting drug marketing and sales
25.3%760
Dirt on Pharma CEOs and other big wigs
17.8%535
PhRMA and drug lobbying
22.0%660
Physician education/CME
23.1%693
Relationship marketing/Customer Relationship Management
33.8%1,017
Sales & sales reps/sales force effectiveness
27.7%833
Unbranded/disease awareness promotion
34.0%1,021
Questionable marketing practices
30.3%911
New ideas for drug marketing
48.0%1,444
Other (please specify)
 
9.9%297

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,960
 
skipped question
658
 Response
Percent
Response
Count
Reddit
2.0%58
Scoop It
1.4%41
Youtube
17.5%518
Xing
1.3%39
Tumblr
3.6%108
Instagram
7.3%217
Google+
15.1%446
Quora
2.3%68
Foursquare
3.9%114
Pinterest
9.2%272
Facebook
83.0%2,456
LinkedIn
86.8%2,569
Myspace
5.9%174
De.licio.us
11.5%340
Digg
9.7%287
Stumbleupon
9.6%283
Plaxo
8.0%238
Slideshare
18.9%558
Picasa
11.7%347
Flickr
18.4%544
Other (please specify)
 
6.9%203

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,730
 
skipped question
888
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.9%515
Pharma Marketing News (www.news.pharma-mkting.com)
21.9%599
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.2%143
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.1%576
Pharmaguy Industry Insights (www.pharmaguyinsights.com)
5.9%162
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
1.2%33
None of the Above
47.2%1,289
Don't Know
9.1%249
Other (please specify)
 
6.3%172

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,363
 
skipped question
2,255
 Response
Percent
Response
Count
Name
 
94.9%1,294
Company
 
83.4%1,137
Job Title
 
84.0%1,145
Phone Number
 
59.4%809
Twitter handle
 
77.3%1,054
Email Address
 
89.4%1,218

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,148
 
skipped question
2,470
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
4.4%51
To be a guest on my Pharma Marketing Talk show
35.4%406
To advertise to Pharma Marketing News subscribers
48.2%553
To advertise your business via Pharma Marketing Network
28.4%326
Other (please specify)
 
22.6%259

16. If you have any additional comments that you would like to share, please do so here.
 answered question393
 
skipped question
3,225
 Response
Count
 393

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