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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,601
 
skipped question
2
 Response
Percent
Response
Count
Publishing/Media
4.2%152
Pharma/biotech/device company
22.2%798
Marketing services company
5.5%198
Healthcare communications company/website/social media
10.2%366
Medical education company
1.9%70
Advertising agency/Public relations
12.2%440
Other product/services company
5.0%179
Consultant/Consulting Company
12.2%441
Healthcare professional or employed by healthcare organization
7.3%263
Consumer or patient or general public
1.6%57
Teacher/student
4.9%178
Other (please specify)
 
12.7%459

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,521
 
skipped question
82
 Response
Percent
Response
Count
Very supportive
52.2%1,838
Somewhat supportive
26.6%936
Neutral
13.7%483
Somewhat critical
4.9%173
Very critical
2.6%91

3. What country are you from?
 answered question3,521
 
skipped question
82
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country56.0% (1,971)0.2% (7)1.0% (36)0.2% (7)0.1% (2)0.1% (2)0.0% (0)0.9% (31)0.0% (0)0.3% (12)0.1% (2)0.0% (1)3.5% (123)0.2% (6)0.1% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (13)0.0% (0)0.1% (4)0.2% (7)0.0% (0)0.0% (0)0.1% (5)2.1% (74)0.0% (1)2.2% (76)0.1% (2)0.5% (18)0.0% (1)0.0% (0)0.0% (1)0.1% (4)0.1% (5)4.9% (172)0.2% (7)0.0% (1)0.7% (23)0.2% (7)1.5% (53)0.0% (0)0.5% (18)0.1% (4)0.1% (3)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.1% (40)0.2% (6)0.2% (7)0.1% (5)0.0% (1)0.3% (9)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (12)0.1% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (6)0.2% (8)0.1% (3)0.1% (3)0.1% (5)0.1% (3)0.0% (1)0.3% (11)1.4% (49)0.0% (0)0.1% (2)0.5% (19)1.1% (40)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.0% (1)0.9% (30)0.0% (1)13.1% (462)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,521
Other (please specify)
 
66

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,340
 
skipped question
263
 Response
Percent
Response
Count
I just started
12.4%415
Less than 1 month
9.0%299
About 1 to 3 months
14.6%488
Maybe about 6 months
15.7%525
Close to a year
12.8%429
More than a year
35.4%1,184

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,340
 
skipped question
263
 Response
Percent
Response
Count
To keep up with industry news
81.5%2,721
To ask for information
26.6%890
To look for a job
7.2%241
To build up a network of business contacts
51.4%1,716
To keep in touch with family and friends
11.5%384
To help drive traffic to my blog/website
26.0%868
To microblog about issues important to me
39.1%1,305
To have an alternative to email and IM
9.6%321
Another reason (please specify)
 
11.8%393

6. How many people do you follow and how many follow you?
 answered question3,340
 
skipped question
263
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.5% (216)24.6% (815)21.0% (698)19.3% (642)17.6% (584)6.1% (202)3.8% (126)1.1% (35)3,318
These many people follow me21.2% (669)31.8% (1,003)16.3% (515)11.9% (377)10.1% (319)4.1% (131)2.5% (78)2.1% (67)3,159

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,296
 
skipped question
307
 Response
Percent
Response
Count
Continuously every day
23.2%765
A few times per day
47.0%1,550
2 or 3 times per week
20.8%687
About once per week
6.0%199
2 or 3 times a month
1.6%53
About once per month
1.3%42

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,442
 
skipped question
1,161
 Response
Count
 2,442

9. Overall, how useful do you find my Tweets?
 answered question2,995
 
skipped question
608
 Response
Percent
Response
Count
Extremely useful
7.0%211
Very useful
37.1%1,111
Somewhat useful
20.2%605
So so
2.6%77
Can't say
33.1%991
Please provide additional comments here about how I can make my tweets more useful to you:
 
658

10. How did you find out about me?
 answered question2,899
 
skipped question
704
 Response
Percent
Response
Count
A Twitter Friend
28.6%830
Search Engine
12.2%353
Pharma Marketing Blog
19.4%563
Pharma Marketing News
9.2%267
Don't recall
13.0%376
Other (please specify)
 
17.6%510

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question2,993
 
skipped question
610
 Response
Percent
Response
Count
Buzz/Social networking
52.7%1,577
Public relations and coverage of industry in media
36.7%1,097
Market research
38.6%1,154
Physician marketing
35.1%1,051
Drug safety
35.8%1,070
FDA regulation of pharma marketing
55.3%1,656
DTC advertising
27.1%812
Internet/alternative media/social network/technology-based marketing
54.4%1,628
State and federal laws affecting drug marketing and sales
25.3%757
Dirt on Pharma CEOs and other big wigs
17.8%532
PhRMA and drug lobbying
21.9%656
Physician education/CME
23.1%692
Relationship marketing/Customer Relationship Management
33.8%1,013
Sales & sales reps/sales force effectiveness
27.7%830
Unbranded/disease awareness promotion
33.9%1,016
Questionable marketing practices
30.3%906
New ideas for drug marketing
48.0%1,436
Other (please specify)
 
9.8%294

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,947
 
skipped question
656
 Response
Percent
Response
Count
Reddit
1.9%56
Scoop It
1.4%41
Youtube
17.2%508
Xing
1.3%38
Tumblr
3.7%108
Instagram
7.2%212
Google+
15.0%443
Quora
2.3%67
Foursquare
3.9%114
Pinterest
9.2%270
Facebook
82.9%2,444
LinkedIn
86.8%2,559
Myspace
5.9%174
De.licio.us
11.5%340
Digg
9.7%287
Stumbleupon
9.6%283
Plaxo
8.1%238
Slideshare
18.9%556
Picasa
11.7%346
Flickr
18.4%542
Other (please specify)
 
6.9%202

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,718
 
skipped question
885
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.8%510
Pharma Marketing News (www.news.pharma-mkting.com)
21.9%595
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.2%140
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.0%571
Pharmaguy Industry Insights (www.pharmaguyinsights.com)
5.8%159
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
1.2%32
None of the Above
47.2%1,284
Don't Know
9.2%249
Other (please specify)
 
6.3%171

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,359
 
skipped question
2,244
 Response
Percent
Response
Count
Name
 
94.9%1,290
Company
 
83.4%1,133
Job Title
 
84.0%1,141
Phone Number
 
59.2%805
Twitter handle
 
77.3%1,051
Email Address
 
89.3%1,214

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,145
 
skipped question
2,458
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
4.4%50
To be a guest on my Pharma Marketing Talk show
35.3%404
To advertise to Pharma Marketing News subscribers
48.2%552
To advertise your business via Pharma Marketing Network
28.4%325
Other (please specify)
 
22.4%257

16. If you have any additional comments that you would like to share, please do so here.
 answered question392
 
skipped question
3,211
 Response
Count
 392

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