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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,355
 
skipped question
1
 Response
Percent
Response
Count
Publishing/Media
4.3%143
Pharma/biotech/device company
21.8%733
Marketing services company
5.6%189
Healthcare communications company/website/social media
10.3%346
Medical education company
2.1%69
Advertising agency/Public relations
12.6%422
Other product/services company
4.9%166
Consultant/Consulting Company
12.0%401
Healthcare professional or employed by healthcare organization
7.2%241
Consumer or patient or general public
1.6%55
Teacher/student
5.0%168
Other (please specify)
 
12.6%422

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,282
 
skipped question
74
 Response
Percent
Response
Count
Very supportive
52.0%1,707
Somewhat supportive
26.8%881
Neutral
13.8%454
Somewhat critical
4.8%159
Very critical
2.5%81

3. What country are you from?
 answered question3,282
 
skipped question
74
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country55.9% (1,834)0.2% (7)1.1% (35)0.2% (6)0.1% (2)0.0% (1)0.0% (0)0.9% (31)0.0% (0)0.3% (11)0.0% (1)0.0% (1)3.5% (116)0.2% (5)0.2% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (12)0.0% (0)0.1% (3)0.2% (6)0.0% (0)0.0% (0)0.2% (5)2.2% (71)0.0% (1)2.3% (74)0.0% (1)0.5% (16)0.0% (1)0.0% (0)0.0% (1)0.1% (3)0.1% (4)4.6% (152)0.2% (6)0.0% (1)0.6% (20)0.2% (6)1.5% (50)0.0% (0)0.5% (17)0.1% (3)0.1% (2)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.2% (39)0.2% (6)0.2% (7)0.1% (4)0.0% (1)0.2% (7)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (11)0.2% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (5)0.2% (8)0.1% (3)0.1% (3)0.2% (5)0.1% (3)0.0% (1)0.2% (8)1.5% (49)0.0% (0)0.1% (2)0.5% (18)1.2% (39)0.0% (1)0.1% (2)0.0% (1)0.0% (1)0.0% (1)0.9% (28)0.0% (1)13.1% (431)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,282
Other (please specify)
 
57

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,107
 
skipped question
249
 Response
Percent
Response
Count
I just started
12.5%387
Less than 1 month
9.1%282
About 1 to 3 months
15.0%466
Maybe about 6 months
16.5%512
Close to a year
13.1%406
More than a year
33.9%1,054

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,107
 
skipped question
249
 Response
Percent
Response
Count
To keep up with industry news
81.6%2,535
To ask for information
27.2%844
To look for a job
7.3%227
To build up a network of business contacts
51.8%1,609
To keep in touch with family and friends
11.7%364
To help drive traffic to my blog/website
26.4%820
To microblog about issues important to me
39.6%1,231
To have an alternative to email and IM
9.6%299
Another reason (please specify)
 
11.7%363

6. How many people do you follow and how many follow you?
 answered question3,107
 
skipped question
249
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.7% (207)25.2% (779)21.3% (657)19.2% (591)16.7% (516)6.0% (184)3.9% (120)1.0% (32)3,086
These many people follow me21.4% (631)31.7% (935)16.1% (473)11.8% (349)10.1% (298)4.2% (125)2.5% (74)2.1% (61)2,946

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,066
 
skipped question
290
 Response
Percent
Response
Count
Continuously every day
23.5%719
A few times per day
47.4%1,452
2 or 3 times per week
20.7%636
About once per week
6.0%184
2 or 3 times a month
1.4%44
About once per month
1.0%31

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,275
 
skipped question
1,081
 Response
Count
 2,275

9. Overall, how useful do you find my Tweets?
 answered question2,797
 
skipped question
559
 Response
Percent
Response
Count
Extremely useful
7.3%204
Very useful
37.1%1,039
Somewhat useful
20.4%571
So so
2.6%72
Can't say
32.6%911
Please provide additional comments here about how I can make my tweets more useful to you:
 
608

10. How did you find out about me?
 answered question2,695
 
skipped question
661
 Response
Percent
Response
Count
A Twitter Friend
28.3%762
Search Engine
11.8%319
Pharma Marketing Blog
20.2%545
Pharma Marketing News
9.2%248
Don't recall
12.8%344
Other (please specify)
 
17.7%477

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question2,789
 
skipped question
567
 Response
Percent
Response
Count
Buzz/Social networking
53.5%1,493
Public relations and coverage of industry in media
36.5%1,017
Market research
38.4%1,072
Physician marketing
34.7%969
Drug safety
35.7%995
FDA regulation of pharma marketing
55.1%1,537
DTC advertising
27.8%776
Internet/alternative media/social network/technology-based marketing
55.0%1,535
State and federal laws affecting drug marketing and sales
24.8%691
Dirt on Pharma CEOs and other big wigs
17.7%493
PhRMA and drug lobbying
21.6%602
Physician education/CME
22.9%640
Relationship marketing/Customer Relationship Management
33.7%940
Sales & sales reps/sales force effectiveness
27.1%756
Unbranded/disease awareness promotion
34.0%948
Questionable marketing practices
30.5%850
New ideas for drug marketing
47.9%1,335
Other (please specify)
 
9.7%271

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,751
 
skipped question
605
 Response
Percent
Response
Count
Reddit
1.4%39
Scoop It
1.3%35
Youtube
14.9%409
Xing
1.2%32
Tumblr
3.1%86
Instagram
5.6%154
Google+
12.8%352
Quora
2.0%54
Foursquare
3.5%97
Pinterest
7.9%218
Facebook
83.2%2,290
LinkedIn
86.9%2,390
Myspace
6.1%169
De.licio.us
12.2%336
Digg
10.1%278
Stumbleupon
9.8%270
Plaxo
8.5%233
Slideshare
19.1%525
Picasa
12.4%340
Flickr
19.0%522
Other (please specify)
 
7.1%195

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,528
 
skipped question
828
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.7%473
Pharma Marketing News (www.news.pharma-mkting.com)
21.8%552
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.0%126
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.4%541
Pharma Marketing Forums (www.forums.pharma-mkting.com)
5.5%139
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
0.9%22
None of the Above
47.5%1,201
Don't Know
8.9%225
Other (please specify)
 
6.4%162

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,280
 
skipped question
2,076
 Response
Percent
Response
Count
Name
 
95.2%1,219
Company
 
83.5%1,069
Job Title
 
84.2%1,078
Phone Number
 
59.5%762
Twitter handle
 
77.6%993
Email Address
 
89.5%1,145

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,082
 
skipped question
2,274
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
2.1%23
To be a guest on my Pharma Marketing Talk show
33.8%366
To advertise to Pharma Marketing News subscribers
49.4%534
To advertise your business via Pharma Marketing Network
27.4%296
Other (please specify)
 
22.0%238

16. If you have any additional comments that you would like to share, please do so here.
 answered question364
 
skipped question
2,992
 Response
Count
 364

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