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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,349
 
skipped question
1
 Response
Percent
Response
Count
Publishing/Media
4.2%142
Pharma/biotech/device company
21.9%732
Marketing services company
5.6%188
Healthcare communications company/website/social media
10.3%346
Medical education company
2.1%69
Advertising agency/Public relations
12.6%422
Other product/services company
5.0%166
Consultant/Consulting Company
11.9%400
Healthcare professional or employed by healthcare organization
7.2%241
Consumer or patient or general public
1.6%55
Teacher/student
5.0%168
Other (please specify)
 
12.5%420

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,277
 
skipped question
73
 Response
Percent
Response
Count
Very supportive
52.0%1,705
Somewhat supportive
26.8%879
Neutral
13.9%454
Somewhat critical
4.9%159
Very critical
2.4%80

3. What country are you from?
 answered question3,277
 
skipped question
73
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country55.9% (1,831)0.2% (7)1.1% (35)0.2% (6)0.1% (2)0.0% (1)0.0% (0)0.9% (31)0.0% (0)0.3% (11)0.0% (1)0.0% (1)3.5% (116)0.2% (5)0.2% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (12)0.0% (0)0.1% (3)0.2% (6)0.0% (0)0.0% (0)0.2% (5)2.2% (71)0.0% (1)2.3% (74)0.0% (1)0.5% (16)0.0% (1)0.0% (0)0.0% (1)0.1% (2)0.1% (4)4.6% (152)0.2% (6)0.0% (1)0.6% (20)0.2% (6)1.5% (50)0.0% (0)0.5% (17)0.1% (3)0.1% (2)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.2% (39)0.2% (6)0.2% (7)0.1% (4)0.0% (1)0.2% (7)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (11)0.2% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (5)0.2% (8)0.1% (3)0.1% (3)0.2% (5)0.1% (3)0.0% (1)0.2% (8)1.5% (49)0.0% (0)0.1% (2)0.5% (18)1.2% (39)0.0% (1)0.1% (2)0.0% (1)0.0% (1)0.0% (1)0.9% (28)0.0% (1)13.1% (430)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,277
Other (please specify)
 
56

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,102
 
skipped question
248
 Response
Percent
Response
Count
I just started
12.5%387
Less than 1 month
9.1%282
About 1 to 3 months
14.9%463
Maybe about 6 months
16.5%512
Close to a year
13.1%406
More than a year
33.9%1,052

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,102
 
skipped question
248
 Response
Percent
Response
Count
To keep up with industry news
81.7%2,533
To ask for information
27.2%844
To look for a job
7.3%227
To build up a network of business contacts
51.8%1,607
To keep in touch with family and friends
11.7%363
To help drive traffic to my blog/website
26.4%820
To microblog about issues important to me
39.7%1,231
To have an alternative to email and IM
9.6%299
Another reason (please specify)
 
11.6%361

6. How many people do you follow and how many follow you?
 answered question3,102
 
skipped question
248
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.7% (206)25.3% (779)21.3% (656)19.1% (590)16.7% (516)5.9% (182)3.9% (120)1.0% (32)3,081
These many people follow me21.4% (630)31.7% (934)16.1% (473)11.9% (349)10.1% (296)4.2% (125)2.5% (74)2.1% (61)2,942

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,061
 
skipped question
289
 Response
Percent
Response
Count
Continuously every day
23.4%717
A few times per day
47.4%1,450
2 or 3 times per week
20.7%635
About once per week
6.0%184
2 or 3 times a month
1.4%44
About once per month
1.0%31

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,270
 
skipped question
1,080
 Response
Count
 2,270

9. Overall, how useful do you find my Tweets?
 answered question2,792
 
skipped question
558
 Response
Percent
Response
Count
Extremely useful
7.3%204
Very useful
37.1%1,037
Somewhat useful
20.5%571
So so
2.6%72
Can't say
32.5%908
Please provide additional comments here about how I can make my tweets more useful to you:
 
606

10. How did you find out about me?
 answered question2,690
 
skipped question
660
 Response
Percent
Response
Count
A Twitter Friend
28.3%762
Search Engine
11.9%319
Pharma Marketing Blog
20.2%544
Pharma Marketing News
9.2%247
Don't recall
12.8%344
Other (please specify)
 
17.6%474

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question2,784
 
skipped question
566
 Response
Percent
Response
Count
Buzz/Social networking
53.6%1,492
Public relations and coverage of industry in media
36.5%1,015
Market research
38.5%1,071
Physician marketing
34.8%968
Drug safety
35.7%994
FDA regulation of pharma marketing
55.1%1,534
DTC advertising
27.8%775
Internet/alternative media/social network/technology-based marketing
55.0%1,531
State and federal laws affecting drug marketing and sales
24.8%690
Dirt on Pharma CEOs and other big wigs
17.7%493
PhRMA and drug lobbying
21.6%600
Physician education/CME
23.0%640
Relationship marketing/Customer Relationship Management
33.7%937
Sales & sales reps/sales force effectiveness
27.1%754
Unbranded/disease awareness promotion
34.0%946
Questionable marketing practices
30.5%849
New ideas for drug marketing
47.8%1,332
Other (please specify)
 
9.7%270

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,746
 
skipped question
604
 Response
Percent
Response
Count
Reddit
1.4%39
Scoop It
1.3%35
Youtube
14.8%407
Xing
1.2%32
Tumblr
3.1%85
Instagram
5.6%153
Google+
12.7%350
Quora
1.9%53
Foursquare
3.5%96
Pinterest
7.9%216
Facebook
83.2%2,286
LinkedIn
86.9%2,386
Myspace
6.2%169
De.licio.us
12.2%336
Digg
10.1%278
Stumbleupon
9.8%270
Plaxo
8.5%233
Slideshare
19.1%525
Picasa
12.3%339
Flickr
19.0%522
Other (please specify)
 
7.1%195

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,523
 
skipped question
827
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.7%471
Pharma Marketing News (www.news.pharma-mkting.com)
21.9%552
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.0%126
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.4%540
Pharma Marketing Forums (www.forums.pharma-mkting.com)
5.5%139
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
0.9%22
None of the Above
47.6%1,201
Don't Know
8.8%222
Other (please specify)
 
6.4%162

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,278
 
skipped question
2,072
 Response
Percent
Response
Count
Name
 
95.2%1,217
Company
 
83.5%1,067
Job Title
 
84.3%1,077
Phone Number
 
59.5%761
Twitter handle
 
77.6%992
Email Address
 
89.5%1,144

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,081
 
skipped question
2,269
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
2.1%23
To be a guest on my Pharma Marketing Talk show
33.9%366
To advertise to Pharma Marketing News subscribers
49.4%534
To advertise your business via Pharma Marketing Network
27.3%295
Other (please specify)
 
22.0%238

16. If you have any additional comments that you would like to share, please do so here.
 answered question363
 
skipped question
2,987
 Response
Count
 363

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