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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question3,599
 
skipped question
2
 Response
Percent
Response
Count
Publishing/Media
4.2%152
Pharma/biotech/device company
22.1%797
Marketing services company
5.5%198
Healthcare communications company/website/social media
10.2%366
Medical education company
1.9%70
Advertising agency/Public relations
12.2%440
Other product/services company
5.0%179
Consultant/Consulting Company
12.3%441
Healthcare professional or employed by healthcare organization
7.3%263
Consumer or patient or general public
1.6%57
Teacher/student
4.9%178
Other (please specify)
 
12.7%458

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question3,519
 
skipped question
82
 Response
Percent
Response
Count
Very supportive
52.2%1,836
Somewhat supportive
26.6%936
Neutral
13.7%483
Somewhat critical
4.9%173
Very critical
2.6%91

3. What country are you from?
 answered question3,519
 
skipped question
82
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country56.0% (1,969)0.2% (7)1.0% (36)0.2% (7)0.1% (2)0.1% (2)0.0% (0)0.9% (31)0.0% (0)0.3% (12)0.1% (2)0.0% (1)3.5% (123)0.2% (6)0.1% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (13)0.0% (0)0.1% (4)0.2% (7)0.0% (0)0.0% (0)0.1% (5)2.1% (74)0.0% (1)2.2% (76)0.1% (2)0.5% (18)0.0% (1)0.0% (0)0.0% (1)0.1% (4)0.1% (5)4.9% (172)0.2% (7)0.0% (1)0.7% (23)0.2% (7)1.5% (53)0.0% (0)0.5% (18)0.1% (4)0.1% (3)0.2% (7)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (17)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.1% (40)0.2% (6)0.2% (7)0.1% (5)0.0% (1)0.3% (9)0.0% (0)0.0% (1)0.1% (2)0.2% (8)0.3% (12)0.1% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.2% (6)0.2% (6)0.2% (8)0.1% (3)0.1% (3)0.1% (5)0.1% (3)0.0% (1)0.3% (11)1.4% (49)0.0% (0)0.1% (2)0.5% (19)1.1% (40)0.0% (1)0.1% (3)0.0% (1)0.0% (1)0.0% (1)0.9% (30)0.0% (1)13.1% (462)0.2% (6)0.1% (3)0.0% (0)0.1% (3)0.0% (1)0.0% (0)0.0% (0)0.0% (0)3,519
Other (please specify)
 
66

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question3,338
 
skipped question
263
 Response
Percent
Response
Count
I just started
12.4%415
Less than 1 month
9.0%299
About 1 to 3 months
14.6%488
Maybe about 6 months
15.7%525
Close to a year
12.9%429
More than a year
35.4%1,182

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question3,338
 
skipped question
263
 Response
Percent
Response
Count
To keep up with industry news
81.5%2,719
To ask for information
26.6%889
To look for a job
7.2%241
To build up a network of business contacts
51.4%1,715
To keep in touch with family and friends
11.5%384
To help drive traffic to my blog/website
26.0%868
To microblog about issues important to me
39.1%1,305
To have an alternative to email and IM
9.6%321
Another reason (please specify)
 
11.8%393

6. How many people do you follow and how many follow you?
 answered question3,338
 
skipped question
263
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people6.5% (216)24.6% (815)21.0% (697)19.4% (642)17.6% (584)6.1% (201)3.8% (126)1.1% (35)3,316
These many people follow me21.2% (668)31.8% (1,003)16.3% (515)11.9% (376)10.1% (319)4.1% (131)2.5% (78)2.1% (67)3,157

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question3,294
 
skipped question
307
 Response
Percent
Response
Count
Continuously every day
23.2%765
A few times per day
47.1%1,550
2 or 3 times per week
20.8%686
About once per week
6.0%199
2 or 3 times a month
1.6%53
About once per month
1.2%41

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question2,441
 
skipped question
1,160
 Response
Count
 2,441

9. Overall, how useful do you find my Tweets?
 answered question2,994
 
skipped question
607
 Response
Percent
Response
Count
Extremely useful
7.0%211
Very useful
37.1%1,111
Somewhat useful
20.2%605
So so
2.6%77
Can't say
33.1%990
Please provide additional comments here about how I can make my tweets more useful to you:
 
658

10. How did you find out about me?
 answered question2,897
 
skipped question
704
 Response
Percent
Response
Count
A Twitter Friend
28.7%830
Search Engine
12.2%352
Pharma Marketing Blog
19.4%563
Pharma Marketing News
9.2%267
Don't recall
12.9%375
Other (please specify)
 
17.6%510

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question2,991
 
skipped question
610
 Response
Percent
Response
Count
Buzz/Social networking
52.7%1,576
Public relations and coverage of industry in media
36.7%1,097
Market research
38.6%1,154
Physician marketing
35.1%1,051
Drug safety
35.8%1,070
FDA regulation of pharma marketing
55.3%1,655
DTC advertising
27.1%812
Internet/alternative media/social network/technology-based marketing
54.4%1,628
State and federal laws affecting drug marketing and sales
25.2%755
Dirt on Pharma CEOs and other big wigs
17.8%531
PhRMA and drug lobbying
21.9%655
Physician education/CME
23.1%692
Relationship marketing/Customer Relationship Management
33.9%1,013
Sales & sales reps/sales force effectiveness
27.7%829
Unbranded/disease awareness promotion
34.0%1,016
Questionable marketing practices
30.3%905
New ideas for drug marketing
48.0%1,435
Other (please specify)
 
9.8%294

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,945
 
skipped question
656
 Response
Percent
Response
Count
Reddit
1.9%56
Scoop It
1.4%41
Youtube
17.2%507
Xing
1.3%38
Tumblr
3.7%108
Instagram
7.2%211
Google+
15.0%442
Quora
2.3%67
Foursquare
3.9%114
Pinterest
9.2%270
Facebook
83.0%2,443
LinkedIn
86.8%2,557
Myspace
5.9%174
De.licio.us
11.5%340
Digg
9.7%287
Stumbleupon
9.6%283
Plaxo
8.1%238
Slideshare
18.9%556
Picasa
11.7%346
Flickr
18.4%542
Other (please specify)
 
6.9%202

13. What Pharma Marketing Network sources of information are you familiar with and sometimes use? (Check all that apply.)
 answered question2,716
 
skipped question
885
 Response
Percent
Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
18.8%510
Pharma Marketing News (www.news.pharma-mkting.com)
21.9%595
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.2%140
Pharma Marketing Blog (www.blog.pharma-mkting.com)
21.0%571
Pharmaguy Industry Insights (www.pharmaguyinsights.com)
5.9%159
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
1.2%32
None of the Above
47.3%1,284
Don't Know
9.1%247
Other (please specify)
 
6.3%171

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,359
 
skipped question
2,242
 Response
Percent
Response
Count
Name
 
94.9%1,290
Company
 
83.4%1,133
Job Title
 
84.0%1,141
Phone Number
 
59.2%805
Twitter handle
 
77.3%1,051
Email Address
 
89.3%1,214

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question1,145
 
skipped question
2,456
 Response
Percent
Response
Count
To send sponsored tweets to @pharmaguy Twitter followers
4.4%50
To be a guest on my Pharma Marketing Talk show
35.3%404
To advertise to Pharma Marketing News subscribers
48.2%552
To advertise your business via Pharma Marketing Network
28.4%325
Other (please specify)
 
22.4%257

16. If you have any additional comments that you would like to share, please do so here.
 answered question392
 
skipped question
3,209
 Response
Count
 392

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