To be in with a chance of winning a prize you must complete the survey

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* 1. Please complete the following details

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* 2. Have you used telemarketing as part of your marketing activity over the past 12 months?

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* 3. How important would you say that telemarketing is to your organisation and its marketing?

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* 4. How does telemarketing fit into your marketing programme?

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* 5. Has your use of telemarketing increased or decreased over the last 12 months?

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* 6. Were these increases or decreases in the use of telemarketing a consequence of the recent economic uncertainty?

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* 7. Which types of telemarketing do you conduct?

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* 8. Do you have a specific annual budget that you allocate to telemarketing?

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* 9. What percentage of your total marketing budget is allocated to telemarketing?

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* 10. What do you expect will happen to the budget that you invest in telemarketing in the next 12 months?

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* 11. For what objectives do you use telemarketing? Please select as many options as are relevant.

  Which do you use? Which has the highest priority?
Cleansing marketing data
Qualifying leads
Booking sales appointments
Customer feedback/research
Channel communication
DM follow-up
Prospecting/generating new leads
Event invitations
Other

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* 12. For which marketing objectives do you invest the biggest proportion of your marketing resources? Please select one option.

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* 13. To what extent is your telemarketing integrated with other marketing activity? Please select one option.

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* 14. What are the most significant factors that influence your use of telemarketing techniques as part of any given marketing initiative?

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* 15. Which of the following audiences do you believe telemarketing is particularly effective in reaching? Please select as many options as are relevant.

  Effective Most effective
Owners of small businesses (under 50 people)
Decision-makers in small businesses
Director of medium/large organisations
Management-level decision makers in medium/large organisations
Other
N/A

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* 16. Which metrics do you use to measure effectiveness of telemarketing activity?

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* 17. Can you accurately measure ROI on telemarketing activity?

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* 18. If you answered 'never' to the previous question, why not?

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* 19. Which of the following statements do you most agree with? Please select one option.

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* 20. How has your telemarketing evolved over the last 12 months?

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* 21. How do you work with telemarketing agencies? Please select the statement that best matches your approach to relationships with telemarketing agencies. Please select one option.

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* 22. How do you choose telemarketing agencies? Please select as many options as relevant.

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