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* 1. How often do you buy products online?

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* 2. What types of products do you typically buy online?

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* 3. Which online retailers do you typically use?

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* 4. What are your biggest concerns about buying products online?

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* 5. How confident are you that your personal information is kept confidential when buying products online?

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* 6. How often do privacy concerns prevent you from buying products online?

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* 7. How confident are you that your payment information is kept secure when buying products online?

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* 8. How often do security concerns prevent you from buying products online?

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* 9. How comfortable are you buying products online from a company you don't know?

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* 10. How comfortable are you buying products online from an individual you don't know?

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