Thank you very much for participating in the Hiscox/ ArtTactic survey on 'Selling Art Online'.

Hiscox, the specialist art insurer, has commissioned ArtTactic to do a survey on online art selling and buying. The purpose of this research is to establish behavioural trends when it comes to buying art (sight unseen) online.

Your feedback is greatly appreciated and the results of this report will be published in April 2013.

All your answers are confidential and anonymous, and your information will not be passed to any third parties. Everyone who fills in the survey will receive two complimentary ArtTactic Market Confidence reports on China and Photography. We will also send you the report with the findings from this survey.

Thanks for your cooperation, and I look forward to receiving your feedback.

Best wishes,

Anders Petterson

Founder & Managing Director
ArtTactic Ltd

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1. Do you sell art directly through your website?

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2.If yes, what percentage of your current sales comes through the website? (Please give us your best guess in all cases)? If NO,please go to Q4

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* 3. Of these sales, what percentage is sold directly as an online purchase (sight unseen), with no/or little personal interaction with the gallery?

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4.What percentage is sold indirectly through the website i.e. the client sees work on the gallery website, and then comes to the gallery to see it?

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5. What percentage of your sales are made through other online platforms (i.e.artnet, VIP art fair, artprice, paddle8, artfinder etc.)

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* If YES, which online platform have you used?

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6. Who is buying online from your gallery?

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* 7. The majority of these online buyers belong to the age group:

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8. Which of these geographic areas are the majority of the buyers coming from?

(Scale 1–5: where 1= none, 2= hardly any, 3 = a few, 4= many 5=majority)

  1 2 3 4 5
US
Europe
Russia
China
India
rest of Asia
Brazil
rest of Latin America
Middle East

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9. What is the average price spent on works bought online?

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* 10. What is the highest price paid for a work online?

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11. What type of art is your clients mostly buying online?

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12. What percentage of your sales do you anticipate will be online only during the next 12 months?

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13. What percentage of your sales do you believe will be online only in 3 years time?

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14. How important do you feel that the below obstacles are to selling art online?

(Scale 1–5: where 1=Not at all important and 5=very important)

  1 2 3 4 5
Collectors like to see the work before buying
Uncertainties within condition reports and provenance
Lack of knowledge and/or relationship with the gallery

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15. What can/should be done to increase online sales in your opinion?

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16.As a dealer, do you buy art online from other dealers and auction houses?

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17. If you have bought online from a gallery, dealer or auction house, which of the following statements do you agree with?

  Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree
Found it a satisfactory experience and I would recommend it to others
Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently
I find it more convenient than visiting a gallery or auction house
I find the process less intimidating than buying from a gallery and auction house
I was dissatisfied with the experience but I would do it again
I was dissatisfied with the experience and I would not buy from the online again

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* To receive the two complimentary ArtTactic reports (China Art Market Confidence Survey + Photography Market Confidence Survey), please provide the email you want us to send it to.


Please click the 'Done' button below to finish this survey.

If you have any questions please contact Anders Petterson, or email anders@arttactic.com

Thank you very much for your feedback.

T