SURVEY: Selling Art Online

Thank you very much for participating in the Hiscox/ ArtTactic survey on 'Selling Art Online'.

Hiscox, the specialist art insurer, has commissioned ArtTactic to do a survey on online art selling and buying. The purpose of this research is to establish behavioural trends when it comes to buying art (sight unseen) online.

Your feedback is greatly appreciated and the results of this report will be published in April 2013.

All your answers are confidential and anonymous, and your information will not be passed to any third parties. Everyone who fills in the survey will receive two complimentary ArtTactic Market Confidence reports on China and Photography. We will also send you the report with the findings from this survey.

Thanks for your cooperation, and I look forward to receiving your feedback.

Best wishes,

Anders Petterson

Founder & Managing Director
ArtTactic Ltd

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Where is the gallery based? (if several locations, just mention the most important)	Where is the gallery based? (if several locations, just mention the most important) <blank> menu

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1. Do you sell art directly through your website?

Yes

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2.If yes, what percentage of your current sales comes through the website? (Please give us your best guess in all cases)? If NO,please go to Q4

Less than 5%

Between 5-10%

Between 10-30%

Between 30-50%

Above 50%

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* 3. Of these sales, what percentage is sold directly as an online purchase (sight unseen), with no/or little personal interaction with the gallery?

Less than 5%

Between 5-10%

Between 10-30%

Between 30-50%

Above 50%

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4.What percentage is sold indirectly through the website i.e. the client sees work on the gallery website, and then comes to the gallery to see it?

Less than 5%

Between 5-10%

Between 10-30%

Between 30-50%

Above 50%

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5. What percentage of your sales are made through other online platforms (i.e.artnet, VIP art fair, artprice, paddle8, artfinder etc.)

Less than 5%

Between 5-10%

Between 10-30%

Between 30-50%

Above 50%

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* If YES, which online platform have you used?

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6. Who is buying online from your gallery?

Mostly new clients

Mostly existing clients

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* 7. The majority of these online buyers belong to the age group:

20-30 yrs

30-40 yrs

40-60 yrs

over 60 yrs

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8. Which of these geographic areas are the majority of the buyers coming from?

(Scale 1–5: where 1= none, 2= hardly any, 3 = a few, 4= many 5=majority)

	1	2	3	4	5
US	US 1	US 2	US 3	US 4	US 5
Europe	Europe 1	Europe 2	Europe 3	Europe 4	Europe 5
Russia	Russia 1	Russia 2	Russia 3	Russia 4	Russia 5
China	China 1	China 2	China 3	China 4	China 5
India	India 1	India 2	India 3	India 4	India 5
rest of Asia	rest of Asia 1	rest of Asia 2	rest of Asia 3	rest of Asia 4	rest of Asia 5
Brazil	Brazil 1	Brazil 2	Brazil 3	Brazil 4	Brazil 5
rest of Latin America	rest of Latin America 1	rest of Latin America 2	rest of Latin America 3	rest of Latin America 4	rest of Latin America 5
Middle East	Middle East 1	Middle East 2	Middle East 3	Middle East 4	Middle East 5

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9. What is the average price spent on works bought online?

Under £1,000

Between £1,000 - £10,000

Between £10,000 - £25,000

Between £25,00 - £50,000

Over £50,000

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* 10. What is the highest price paid for a work online?

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11. What type of art is your clients mostly buying online?

limited editions prints

paintings

drawings

sculpture

photography

video

Other (please specify)

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12. What percentage of your sales do you anticipate will be online only during the next 12 months?

Less than 5%

Between 5-10%

Between 10-30%

Between 30-50%

Above 50%

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13. What percentage of your sales do you believe will be online only in 3 years time?

Less than 5%

Between 5-10%

Between 10-30%

Between 30-50%

Above 50%

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14. How important do you feel that the below obstacles are to selling art online?

(Scale 1–5: where 1=Not at all important and 5=very important)

	1	2	3	4	5
Collectors like to see the work before buying	Collectors like to see the work before buying 1	Collectors like to see the work before buying 2	Collectors like to see the work before buying 3	Collectors like to see the work before buying 4	Collectors like to see the work before buying 5
Uncertainties within condition reports and provenance	Uncertainties within condition reports and provenance 1	Uncertainties within condition reports and provenance 2	Uncertainties within condition reports and provenance 3	Uncertainties within condition reports and provenance 4	Uncertainties within condition reports and provenance 5
Lack of knowledge and/or relationship with the gallery	Lack of knowledge and/or relationship with the gallery 1	Lack of knowledge and/or relationship with the gallery 2	Lack of knowledge and/or relationship with the gallery 3	Lack of knowledge and/or relationship with the gallery 4	Lack of knowledge and/or relationship with the gallery 5

Other (please specify)

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15. What can/should be done to increase online sales in your opinion?

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16.As a dealer, do you buy art online from other dealers and auction houses?

Yes

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17. If you have bought online from a gallery, dealer or auction house, which of the following statements do you agree with?

	Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree
Found it a satisfactory experience and I would recommend it to others	Found it a satisfactory experience and I would recommend it to others Strongly agree	Found it a satisfactory experience and I would recommend it to others Agree	Found it a satisfactory experience and I would recommend it to others Neither agree nor disagree	Found it a satisfactory experience and I would recommend it to others Disagree	Found it a satisfactory experience and I would recommend it to others Strongly disagree
Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently	Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently Strongly agree	Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently Agree	Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently Neither agree nor disagree	Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently Disagree	Buying online gave me an advantage over others looking to purchase the work - I was able to snap it up and act more quickly and efficiently Strongly disagree
I find it more convenient than visiting a gallery or auction house	I find it more convenient than visiting a gallery or auction house Strongly agree	I find it more convenient than visiting a gallery or auction house Agree	I find it more convenient than visiting a gallery or auction house Neither agree nor disagree	I find it more convenient than visiting a gallery or auction house Disagree	I find it more convenient than visiting a gallery or auction house Strongly disagree
I find the process less intimidating than buying from a gallery and auction house	I find the process less intimidating than buying from a gallery and auction house Strongly agree	I find the process less intimidating than buying from a gallery and auction house Agree	I find the process less intimidating than buying from a gallery and auction house Neither agree nor disagree	I find the process less intimidating than buying from a gallery and auction house Disagree	I find the process less intimidating than buying from a gallery and auction house Strongly disagree
I was dissatisfied with the experience but I would do it again	I was dissatisfied with the experience but I would do it again Strongly agree	I was dissatisfied with the experience but I would do it again Agree	I was dissatisfied with the experience but I would do it again Neither agree nor disagree	I was dissatisfied with the experience but I would do it again Disagree	I was dissatisfied with the experience but I would do it again Strongly disagree
I was dissatisfied with the experience and I would not buy from the online again	I was dissatisfied with the experience and I would not buy from the online again Strongly agree	I was dissatisfied with the experience and I would not buy from the online again Agree	I was dissatisfied with the experience and I would not buy from the online again Neither agree nor disagree	I was dissatisfied with the experience and I would not buy from the online again Disagree	I was dissatisfied with the experience and I would not buy from the online again Strongly disagree

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* To receive the two complimentary ArtTactic reports (China Art Market Confidence Survey + Photography Market Confidence Survey), please provide the email you want us to send it to.

Please click the 'Done' button below to finish this survey.

If you have any questions please contact Anders Petterson, or email anders@arttactic.com

Thank you very much for your feedback.

Question Title

* <blank>

Where is the gallery based? (if several locations, just mention the most important)

Where is the gallery based? (if several locations, just mention the most important)

Question Title

* 1. Do you sell art directly through your website?

1. Do you sell art directly through your website?

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* 2.If yes, what percentage of your current sales comes through the website? (Please give us your best guess in all cases)? If NO,please go to Q4

2.If yes, what percentage of your current sales comes through the website? (Please give us your best guess in all cases)? If NO,please go to Q4

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* 3. Of these sales, what percentage is sold directly as an online purchase (sight unseen), with no/or little personal interaction with the gallery?

Question Title

* 4.What percentage is sold indirectly through the website i.e. the client sees work on the gallery website, and then comes to the gallery to see it?

4.What percentage is sold indirectly through the website i.e. the client sees work on the gallery website, and then comes to the gallery to see it?

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* 5. What percentage of your sales are made through other online platforms (i.e.artnet, VIP art fair, artprice, paddle8, artfinder etc.)

5. What percentage of your sales are made through other online platforms (i.e.artnet, VIP art fair, artprice, paddle8, artfinder etc.)

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* If YES, which online platform have you used?

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* 6. Who is buying online from your gallery?

6. Who is buying online from your gallery?

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* 7. The majority of these online buyers belong to the age group:

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* 8. Which of these geographic areas are the majority of the buyers coming from? (Scale 1–5: where 1= none, 2= hardly any, 3 = a few, 4= many 5=majority)

8. Which of these geographic areas are the majority of the buyers coming from? (Scale 1–5: where 1= none, 2= hardly any, 3 = a few, 4= many 5=majority)

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* 9. What is the average price spent on works bought online?

9. What is the average price spent on works bought online?

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* 10. What is the highest price paid for a work online?

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* 11. What type of art is your clients mostly buying online?

11. What type of art is your clients mostly buying online?

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* 12. What percentage of your sales do you anticipate will be online only during the next 12 months?

12. What percentage of your sales do you anticipate will be online only during the next 12 months?

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* 13. What percentage of your sales do you believe will be online only in 3 years time?

13. What percentage of your sales do you believe will be online only in 3 years time?

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* 14. How important do you feel that the below obstacles are to selling art online? (Scale 1–5: where 1=Not at all important and 5=very important)

14. How important do you feel that the below obstacles are to selling art online? (Scale 1–5: where 1=Not at all important and 5=very important)

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* 15. What can/should be done to increase online sales in your opinion?

15. What can/should be done to increase online sales in your opinion?

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* 16.As a dealer, do you buy art online from other dealers and auction houses?

16.As a dealer, do you buy art online from other dealers and auction houses?

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* 17. If you have bought online from a gallery, dealer or auction house, which of the following statements do you agree with?

17. If you have bought online from a gallery, dealer or auction house, which of the following statements do you agree with?

Question Title

* To receive the two complimentary ArtTactic reports (China Art Market Confidence Survey + Photography Market Confidence Survey), please provide the email you want us to send it to.

*
1. Do you sell art directly through your website?

*
2.If yes, what percentage of your current sales comes through the website? (Please give us your best guess in all cases)? If NO,please go to Q4

*
4.What percentage is sold indirectly through the website i.e. the client sees work on the gallery website, and then comes to the gallery to see it?

*
5. What percentage of your sales are made through other online platforms (i.e.artnet, VIP art fair, artprice, paddle8, artfinder etc.)

*
6. Who is buying online from your gallery?

*
8. Which of these geographic areas are the majority of the buyers coming from?

(Scale 1–5: where 1= none, 2= hardly any, 3 = a few, 4= many 5=majority)

8. Which of these geographic areas are the majority of the buyers coming from?

(Scale 1–5: where 1= none, 2= hardly any, 3 = a few, 4= many 5=majority)

*
9. What is the average price spent on works bought online?

*
11. What type of art is your clients mostly buying online?

*
12. What percentage of your sales do you anticipate will be online only during the next 12 months?

*
13. What percentage of your sales do you believe will be online only in 3 years time?

*
14. How important do you feel that the below obstacles are to selling art online?

(Scale 1–5: where 1=Not at all important and 5=very important)

14. How important do you feel that the below obstacles are to selling art online?

(Scale 1–5: where 1=Not at all important and 5=very important)

*
15. What can/should be done to increase online sales in your opinion?

*
16.As a dealer, do you buy art online from other dealers and auction houses?

*
17. If you have bought online from a gallery, dealer or auction house, which of the following statements do you agree with?