Online Content Strategy Template

Question Title

* 1. Through which of the following online formats do you prefer to learn about companies and the products or services they offer? (Select all that apply)

Longer articles or content (e.g., eBook, downloadable guide)

Customer reviews (e.g., Yelp, Amazon)

Photos, infographics, images, or illustrations

Shorter articles or content (e.g., email newsletter, blog post)

Videos (e.g., YouTube)

Social media posts (e.g., tweet, Facebook post)

Audio (e.g., Podcast)

Slides or presentations

Other (please specify)

Question Title

* 2. When you want to learn about companies and the products or services they offer, which tone do you appreciate? (Select all that apply)

Serious

Humorous

Informative

Friendly

Educational

Other (please specify)

Question Title

* 3. When you share information about companies and the products or services they offer, which of the following do you use? (Select all that apply)

Facebook

Google+

Twitter

I don't share this type of information online

Other (please specify)

Question Title

* 4. What is your relationship to our company? (Select all that apply)

I'm a customer

I've visited this company's website

I've received an email from this company

I follow this company on social media (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest)

I've never had contact with this company

Question Title

* 5. How often would you want to receive information from our company?

Once a day or more

A few times a week

Once a week

Every now and then

Never

Online Content Strategy Template

Question Title

* 1. Through which of the following online formats do you prefer to learn about companies and the products or services they offer? (Select all that apply)

Question Title

* 2. When you want to learn about companies and the products or services they offer, which tone do you appreciate? (Select all that apply)

Question Title

* 3. When you share information about companies and the products or services they offer, which of the following do you use? (Select all that apply)

Question Title

* 4. What is your relationship to our company? (Select all that apply)

Question Title

* 5. How often would you want to receive information from our company?

Question Title

* 6. What information would you like to see our company provide?