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MHN Readership Survey
1.
How often do you access the Internet in your professional capacity through the following means?
Frequently
Occasionally
Seldom
Not applicable
Desktop computer
Frequently
Occasionally
Seldom
Not applicable
Laptop or netbook computer
Frequently
Occasionally
Seldom
Not applicable
Smart phone (Android, iPhone, etc)
Frequently
Occasionally
Seldom
Not applicable
Tablet (Android, iPad, etc)
Frequently
Occasionally
Seldom
Not applicable
2.
How often do you visit the following social media sites?
Constantly
5x/day
1x/day
Weekly
Monthly
Never
Facebook
Constantly
5x/day
1x/day
Weekly
Monthly
Never
LinkedIn
Constantly
5x/day
1x/day
Weekly
Monthly
Never
Twitter
Constantly
5x/day
1x/day
Weekly
Monthly
Never
YouTube
Constantly
5x/day
1x/day
Weekly
Monthly
Never
Other (please specify)
3.
How do you prefer to keep up with multifamily industry news online?
Visit specific websites regularly
Set up apps for specific websites
Set up key words in Google Alerts
Subscribe to specific e-newsletters
4.
Which media do you use to stay informed on the multifamily real estate industry?
Frequently
Occasionally
Seldom
Never
Online news briefs
Frequently
Occasionally
Seldom
Never
Online in-depth news analysis
Frequently
Occasionally
Seldom
Never
Videos
Frequently
Occasionally
Seldom
Never
Slideshows
Frequently
Occasionally
Seldom
Never
Podcasts
Frequently
Occasionally
Seldom
Never
Webinars
Frequently
Occasionally
Seldom
Never
Social networking sites
Frequently
Occasionally
Seldom
Never
Ads that link to product and service supplier websites
Frequently
Occasionally
Seldom
Never
5.
How often do you visit the following commercial real estate industry-related websites?
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
MultiHousingNews.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
MultiFamilyExecutive.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
GlobeSt.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
NREIonline.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
Costar.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
RCAnalytics.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
Association websites (NAA, ULI, MBA, NAREIT, etc.)
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
6.
How often do you look for multifamily real estate industry-related information on the following general-interest websites?
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
Local business journals
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
Regional daily newspaper's website
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
WSJ.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
NYTimes.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
Yahoo! or Google news
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
PRNewswire.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
Businesswire.com
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
7.
How long do you generally spend during a visit to a real estate industry website?
Less than 5 minutes
6-15 minutes
16-30 minutes
31 minutes to one hour
More than one hour
8.
Which of the following information types do you find most interesting/valuable in a multifamily property-related website or e-newsletter?
Very Interesting
Somewhat
Mildly Interesting
Not at All
News
Very Interesting
Somewhat
Mildly Interesting
Not at All
Industry data
Very Interesting
Somewhat
Mildly Interesting
Not at All
Financial and demographic data
Very Interesting
Somewhat
Mildly Interesting
Not at All
Company rankings and listings
Very Interesting
Somewhat
Mildly Interesting
Not at All
Written profiles and Q&As with industry executives and newsmakers
Very Interesting
Somewhat
Mildly Interesting
Not at All
Videos featuring industry executives and newsmakers
Very Interesting
Somewhat
Mildly Interesting
Not at All
Trend analysis
Very Interesting
Somewhat
Mildly Interesting
Not at All
Columns and blogs written by industry experts
Very Interesting
Somewhat
Mildly Interesting
Not at All
Information on awards programs
Very Interesting
Somewhat
Mildly Interesting
Not at All
Participation in industry surveys and polls
Very Interesting
Somewhat
Mildly Interesting
Not at All
Digital magazine content
Very Interesting
Somewhat
Mildly Interesting
Not at All
Information on products and services
Very Interesting
Somewhat
Mildly Interesting
Not at All
Podcast interviews on newsworthy topics
Very Interesting
Somewhat
Mildly Interesting
Not at All
Webinars on key industry-related subjects
Very Interesting
Somewhat
Mildly Interesting
Not at All
9.
How often do you visit the Multi-Housing News website at www.multihousingnews.com?
More than 1x/day
Daily
2-3x/Week
1x/Week
1-2x/Month
Never
10.
How does MultiHousingNews.com compare to other commercial real estate industry-related sites for the following information?
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
News
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Industry data
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Financial and demographic data
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Company rankings and listings
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Written profiles and Q&As with industry executives and newsmakers
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Videos featuring industry executives and newsmakers
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Trend analysis
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Columns and blogs written by industry experts
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Awards programs
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Information on products and services
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Podcast interviews on newsworthy topics
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
Webinars on key industry-related subjects
Much Better
Somewhat Better
About the Same
Somewhat Worse
Much Worse
11.
Which of the following most closely matches your job title/function?
Chairman/President/CEO/COO/Principal
General Manager/Executive Officer/Managing Director
Chief Information Officer
Chief Sustainability Officer
Executive VP/Senior VP/Other VP
CFO/Controller/Secretary/Treasurer
Marketing VP/Manager
Regional Property Manager
Site Level Property Manager/Leasing Specialist
Real Estate Executive
Broker
Attorney/Counsel
Appraiser
Accountant/CPA
Other (please specify)
12.
About how many years have you been involved professionally with the multifamily property industry?
More than 20 years
16-20 years
11-15 years
5-10 years
Less than 5 years
13.
Which of the following best describes the kind of organization you work for?
Owner/Investor/Builder/Developer
Real Estate Brokerage/Agency
Property Management
Technology/Software
Architectural Firm/Interior design
Consulting/Research
Asset Management, Financial/Financial Services, Mortgage Banking
Other (please specify)
14.
Are there any services we’re not providing online that you’d like to see added?
