About You and Your Organization

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Before you get started on this application, please note that there is a fee associated with the program. There is no fee to apply, but if accepted, the fee is $500 per month or $2500 upfront for the six-month program. A $500 deposit is required to hold your spot once you've been accepted into the program, and that will be applied to your full fee.

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* 1. Tell me about you . . .

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* 2. Tell me about your organization . . . leave it blank if it doesn't apply

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* 3. What are some of your nonprofit's primary marketing challenges?

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* 4. This program covers six core topics. Rate how well you think your organization is doing now in these areas.

  Weak Needs Improvement Just OK Good Strong
Defining and Understanding Who You Are Communicating With (NOT the General Public)
Refining Your Messaging and Calls to Action (Clear and Concise Messaging)
Finding the Right Personality for Your Communications (Your Brand, and How You Communicate It)
Mapping Out Your Communications Plan/Editorial Calendar (Putting a Day to Day, Workable Plan in Place)
Using Online Marketing Tools Effectively (Best Practices for Web, Email, and Social Media)
Building Your Marketing Team (Working with Staff, Board, and Volunteers)

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* 5. How many people are responsible for marketing your organization?

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* 6. What do you want your organization to gain by participating in this program? What's in it for your nonprofit?

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* 7. Why do you personally want or need to be a part of this program? What's in it for you personally?

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* 8. Which best describes you personally? (No right or wrong answers - just looking for a mix in the group overall)

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* 9. The cost of the mentoring program is $500/month for six months, or $2500 in advance. You will also need to dedicate at least two hours/week to get the most out of the program. What level of support do you have today for your participation in this mentoring program?

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* 10. Anything else you want to add? This is the last formal question, but there are some fun, optional questions on the next page.

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