The Survey and Your Reward

Thank you for your answering a few questions about how you shop for books for the holidays. When you complete the survey you'll receive a coupon code for $10 off your next purchase at Lulu.com Thank you for your time!

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* 1. What are you most likely to give as gifts?

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* 2. How do you decide what books to give as gifts? (Check all that apply)

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* 3. On average, how many books do you typically give as gifts over the holidays?

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* 4. On average, how much did you spend on each book you purchased as a holiday gift?

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* 5. When thinking about the last five books you've purchased to read, how did you hear about those books?

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* 6. Please rank the following based on where you are most likely to make your book purchases.

  Not at all likely Somewhat Likely Likely Very Likely This is my bookseller of choice
Barnes & Noble Stores
Kindle device, or app on another device
On Amazon.com
In Apple's iBookstore
On Lulu.com
In an independent book store
Big box stores like Wal-Mart or Target
Random gift shops here and there

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* 7. When you're looking at a book online, which of these factor into your decision?

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* 8. How likely are you to buy a book based on a recommendation from the following sources?

  Not at All Likely Unlikely Likely Very Likely
Facebook
Bookstore employee
Online review (Goodreads.com, etc)
I read and enjoyed another book by the same author
Friend referral
Magazine reading lists
Suggested book based on your previous book purchases and reviews

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* 9. When you order a book online, what below would you like to receive in the box?

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* 10. What's the coolest thing you've ever received by surprise in a box from an online store?

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* 11. What's the coolest thing you've ever received with a book from anywhere?

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* 12. Please enter your email address. We will only contact you if we'd like to use a quote you provided in our findings.

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