How does your organisation manage PR?

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* 1. Your name

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* 2. Your Industry

Other (please specify)

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* 3. Size of company by revenue

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* 4. How do you resource your communications needs?

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* 5. How much do you spend on PR compared to advertising?

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* 6. The budget for PR compared to previous years is approximately

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* 7. Do you have a documented communications plan?

Yes

No

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* 8. Do you have a documented crisis management plan including tactics and key personnel?

Yes

No

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* 9. Do you have a documented communications calendar to highlight upcoming activities business-wide?

Yes

No

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* 10. How often are your PR campaigns measured and outcomes reported?

Never

25% of the time

50% of the time

75% of the time

Always

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* 11. Which agency do you believe is best placed to manage the following activities?

	Public relations consultancy	Advertising agency	Digital agency
crisis management planning	crisis management planning Public relations consultancy	crisis management planning Advertising agency	crisis management planning Digital agency
crisis management tactics	crisis management tactics Public relations consultancy	crisis management tactics Advertising agency	crisis management tactics Digital agency
speeches	speeches Public relations consultancy	speeches Advertising agency	speeches Digital agency
annual reports	annual reports Public relations consultancy	annual reports Advertising agency	annual reports Digital agency
internal communications	internal communications Public relations consultancy	internal communications Advertising agency	internal communications Digital agency
stakeholder management	stakeholder management Public relations consultancy	stakeholder management Advertising agency	stakeholder management Digital agency
product launches	product launches Public relations consultancy	product launches Advertising agency	product launches Digital agency
media releases	media releases Public relations consultancy	media releases Advertising agency	media releases Digital agency
brochures	brochures Public relations consultancy	brochures Advertising agency	brochures Digital agency
direct mail copy	direct mail copy Public relations consultancy	direct mail copy Advertising agency	direct mail copy Digital agency
website copy	website copy Public relations consultancy	website copy Advertising agency	website copy Digital agency
e newsletters	e newsletters Public relations consultancy	e newsletters Advertising agency	e newsletters Digital agency
social media	social media Public relations consultancy	social media Advertising agency	social media Digital agency
video production	video production Public relations consultancy	video production Advertising agency	video production Digital agency
event management	event management Public relations consultancy	event management Advertising agency	event management Digital agency
media and social media training	media and social media training Public relations consultancy	media and social media training Advertising agency	media and social media training Digital agency
leveraging CSR activities	leveraging CSR activities Public relations consultancy	leveraging CSR activities Advertising agency	leveraging CSR activities Digital agency

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* 12. How often do you use the following social media channels?

	Never	Monthly	Weekly	More than twice per week
Facebook	Facebook Never	Facebook Monthly	Facebook Weekly	Facebook More than twice per week
Twitter	Twitter Never	Twitter Monthly	Twitter Weekly	Twitter More than twice per week
LinkedIn	LinkedIn Never	LinkedIn Monthly	LinkedIn Weekly	LinkedIn More than twice per week
You Tube / Vimeo	You Tube / Vimeo Never	You Tube / Vimeo Monthly	You Tube / Vimeo Weekly	You Tube / Vimeo More than twice per week
Blog	Blog Never	Blog Monthly	Blog Weekly	Blog More than twice per week

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* 13. Business performance in the past 12 months

	Yes	No	Not sure
Our business has increased customer acquisition	Our business has increased customer acquisition Yes	Our business has increased customer acquisition No	Our business has increased customer acquisition Not sure
Our business has improved customer retention	Our business has improved customer retention Yes	Our business has improved customer retention No	Our business has improved customer retention Not sure
Our business has grown customer revenue	Our business has grown customer revenue Yes	Our business has grown customer revenue No	Our business has grown customer revenue Not sure