Geo-Targeting Management

 
Geo-targeting is one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. In order to bring some clarity into the area, multilingual web marketing agency WebCertain has set out to dive deeper into the attitudes, usage and complexitites of geo-targeting.

As a respondent, you'll receive a free copy of the final report, as well as gain access to a vast database of international SEO and social media articles, reports, presentations etc. on WebCertain’s Global Central platform – which are all free and regularly updated.

Thank you very much for contributing!
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1. Email address (this will only be used to send out a notification email once the report is compiled)
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2. Who you are?
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3. Company size - number of employees?
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4. Which country is your primary market of operation?
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5. How many countries does your organisation target (for agencies, on behalf of your clients)?
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6. How many languages does your organisation target (for agencies, on behalf of your clients)?
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7. In your opinion, how important are the following areas/signals for geo-targeting?
Not Important At All Neutral Extremely Important
Local language
Local domains
Geographic target setting in Webmaster Tools (gTLDs only)
Local hosting
Local links
Language tag (hreflang)
Internal linking between country and language versions (geo-selector)
Local social media presence
On-page currency symbols
On-page user IP lookup
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8. What do you perceive as the single most important geo-targeting consideration? And why?
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9. How challenging have you encountered the following geo-targeting practices to be?
Not Challenging At All No experience/steps takenExtremely Challenging
Deciding on appropriate domain structure
Building a local link profile
Producing localised content
Setting geo-target in Webmaster Tools (gTLDs only)
Deployment of hreflang tag
Getting local hosting
Implementing a geo-selector (internal linking of language/country versions)
Search engines serving up the "wrong" pages despite following best practices
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10. What have you found to be the single most challenging aspect of geo-targeting? And why?
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11. What impact has the implementation of hreflang tags had on reducing duplication issues?
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12. Google recently launched the ability to specify the hreflang tag in Sitemaps. What impact has this had on deployment?
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13. To what extent have you found Google's geo-targeting changes confusing?
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14. Have you invested in external training on geo-targeting issues for any of your staff?
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15. What impact has geo-targeting had on your/your clients' overall online business performance?
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16. Compared to last year, how much time are you planning to allocate to geo-targeting management over the next 12 months?
17. Based on your experience, are there any markets which need to be dealt with separately / require a special approach? If yes, which markets and how are these different?
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18. What tip(s) would you give to anyone in regards to effectively managing geo-targeting on an international scale?
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