The Electronic Word-of-Mouth Communication Survey

Thank you for expressing an interest in this research project. I am a doctoral research student at Oxford Brookes University (UK) and this survey is a key element of my research project. The aim of this survey is to understand why travellers would like to express their opinions online.

Electronic Word-of-Mouth (eWOM) includes messages delivered via all opinion exchange website (e.g. TripAdvisor) and different social media, (e.g. Facebook, Blogs, YouTube, MSN Messenger, and Skype). Everyone who is above 16 years old and has online communication experience is more than welcome to participate in the survey.

The whole process will take you approximately 15 to 20 minutes to complete. All the information provided will be completely confidential. To secure your anonymity, please be sure you do not disclose any personal details during the process. The results will be analysed for academic purposes only. This study has been approved by the Oxford Brookes University Research Ethics Committee. A full participant information sheet is available here.

Thank you for reading the information and considering taking part in this research. If you have any enquiry, please do not hesitate to contact me at any time via silvia.liang@brookes.ac.uk.

Silvia Wan-Ju Liang
Department of Marketing,
Faculty of Business,
Oxford Brookes University
Email: silvia.liang@brookes.ac.uk