Product Name Market Research
Rank your answers from 1=most to 5=least.
The service is a mobile app tightly integrated with an
everyday Visa debit card account. Find deals on
your phone, then automatically pay less when you
use the card. No fuss, no vouchers, just smarter
. 'Transparent' Which of the following names seems the most transparent, honest and simple?
1 - most
5 - least
'Transparent' Which of the following names seems the most transparent, honest and simple? UpSmart 1 - most
UpSmart 5 - least
Nectar 1 - most
Nectar 5 - least
Freedeem 1 - most
Freedeem 5 - least
Kickback 1 - most
Kickback 5 - least
Gain 1 - most
Gain 5 - least
. Any thoughts on why you made that choice?
Any thoughts on why you made that choice?
. Do you have a smartphone?
Do you have a smartphone?
What type? (iPhone, Android, Windows, Blackberry?)
. Do you have a better name to suggest?
Do you have a better name to suggest?
. Email address (so we can contact you for paid focus groups)
Email address (so we can contact you for paid focus groups)
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