Buy Local Consumer Survey

 
Your assistance in addressing the following questions related to your shopping experience on the Island of Hawai'i will help local retailers to improve your future shopping experiences. Please complete the questions to the best of your ability.
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1. Choosing Where to Shop

Indicate how important the following factors are in influencing your decision where to shop, on a scale 1-5 with 1 = unimportant and 5 = very important
5 = very important4321 = unimportant
Price
Location
Parking Accessibility
Merchandise selection
Friendliness of the staff
Physical appearance of the store
Store Layout
Personalized care and attention
Product quality
Carry locally made products
Consistent Service delivery
Store is locally owned
Coupons or discounts
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2. Information Sources and Shopping

Indicate the extent to which the following information sources play a role in your decision where to shop, on a scale of 1-5 with 1 = very little and 5 = very often
5 = very often4321 = very little
Emails
Newspaper ads
Social media posts
From a friend
Notices in the store
Coupons
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3. Buying Local

Indicate your level of agreement with the following statements, on a scale of 1-5, with 1 = strongly disagree and 5 = strongly agree
5 = strongly agree4321 = strongly disagree
Goods and services delivered by locally owned retailers do a good job in meeting my needs.
Goods and services delivered by national retailers do a good job in meeting my needs.
I feel a personal obligation to buy locally made products and services.
I feel a personal obligation to purchase from local retailers.
I am willing to pay a price premium to 'buy local'.
I am willing to incur added inconveniences to 'buy local'.
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