Automotive Good to Great

A market study to find out what makes some dealers successful and other not.

This study will show only aggregated results, no specific information on dealership or persons will be released with out prior written consent. The only one viewing final results are April Rain. The purpose of this study is for educational reasons only. Name, dealership and address are only collected to verify legitimacy of the survey and to send you your gift card. Only the name of applicant and address of the dealership will be submitted to Hooklogic on August 15th to mail out your gift card.

If you have any questions please contact April Rain at april@digitalrainmgmt.com.

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* 1. Dealership information:

Name:

Company:

Address:

City/Town:

State:

ZIP:

Email Address:

Phone Number:

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* 2. WHAT IS THE TITLE OF YOUR CURRENT POSITION?

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* 3. CURRENT YEARS AT DEALERSHIP

1-2

3-5

7-9

10-14

15-20

20+

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* 4. ARE YOU THE DECISION MAKER FOR?

A SINGLE POINT STORE

2-5 STORES

5-10 STORES

11-20 STORES

20+ STORES

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* 5. IS YOUR STORE A ONE PRICE, NO NEGOTIATING PHILOSOPHY?

YES

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* 6. HOW IS YOUR INTERNET SALES DEPARTMENT SET UP?

SINGLE INTERNET MANAGER

INTERNET TEAM

ALL SALES FLOOR (POOL= FIRST COME FIRST SERVE)

ALL SALES FLOOR (ROUND ROBIN = DIVIDED EQUALLY AMONGST STAFF)

ONSITE BDC

OFF SITE BDC

OUTSOURCED BDC

OTHER

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* 7. IN WHAT DEPARTMENTS IS YOUR DEALERSHIP(S) SUCCEEDING?
(CHECK ALL THAT APPLY)

NEW CAR UNITS SOLD- VOLUME

USED CAR UNITS SOLD - VOLUME

NEW CAR GROSS

USED CAR GROSS

HAVE GROWN YOUR BUSINESS MORE THAN 25% IN THE LAST YEAR

INCREASED AVG. UNIQUE MNTHLY VISTORS MORE THAN 25% IN THE LAST YEAR

HIGHEST CSI SCORE

RECEIVED OEM RECOGNITION AWARD

WEBSITE CONVERSION RATE OF OVER 6% (LEAD FORM SUBMISSIONS)

APPOINTMENT CLOSE RATE OF OVER 20%

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* 8. WHAT DO YOU DO SIGNIFICANTLY BETTER THAN YOUR COMPETITORS?
(CHECK ALL THAT APPLY)

PRICING

TRANSPARENCY

SALES STAFF KNOWLEDGE

CUSTOMER SERVICE

BRANDING MESSAGE

FLOOR PLANNING

CONVERSION RATE

CLOSE RATES

VIDEOS

DESCRIPTIONS OF VEHICLES

SERVICE PRICING

RETENTION

STAFFING

USED VEHICLE INVENTORY

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* 9. IF YOU HAD TO PICK ONLY ONE THING YOUR DEALERSHIPS WOULD EXCEL AT, WHAT WOULD
YOU CHOOSE?

COMMUNICATION

ORGANIZATION

EDUCATION

CUSTOMER SERVICE

POSITIVE ENVIRONMENT

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* 10. WHAT CRM DO YOU USE?

VINSOLUTIONS

E-LEAD

AUTOBASE

DOMINION

DEALERSOCKET

CAR-RESEARCH XRM

CONTACT MANAGEMENT (REYNOLDS)

HIGER GEAR

DEALER CRM (BY ICARMAGIC)

ICRM (BY IZMO)

AUTOJOCKEY

TRINITY SUITE

DEALERUPS

Other (please specify)

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* 11. WHAT WEBSITE PROVIDER DO YOU USE?

DEALER.COM

VINSOLUTIONS

COBOLT

DEALERON

DEALERFIRE

DEALER ePROCESS

DOMINION

TK CARSITES

IZMO CARS

NEXSTEPPE

ADP

AUTOJOCKY

eBIZ AUTOS

Other (please specify)

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* 12. WHAT IS YOUR WEBSITES AVERAGE MONTHLY UNIQUES PER SITE? (AVERAGE IF MULTIPLE
STORES)

0-1000

1001-2000

2001-3000

3001-4000

4001-5000

5001-6000

6001-7000

7001-8000

8001-9000

9000+

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* 13. WHAT OTHER TOOLS ARE PERFORMING FOR YOU?
(CHECK ALL THAT APPLY)

HAYSTACK

HOOKLOGIC

LIVE CHAT (INTERNAL)

LIVE CHAT (OUTSOURCED)

DEALERON SERVICE SITES

POP UNDERS

AUTOMOTION TV

EXTERES

VAUTO

FIRSTLOOK

CARFAX

AUTOCHECK

RESPONSELOGIX

DIGITAL AIRSTRIKE

Other (please specify)

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* 14. HOW OFTEN DO YOU REVIEW VENDOR EFFECTIVENESS?

DAILY

WEEKLY

MONTHLY

QUARTERLY

ANNUALLY

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* 15. WHAT PERCENT OF YOUR MARKETING BUDGET IS SPENT ONLINE?

1-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

90-100%

DONT KNOW

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* 16. HOW MANY HOURS A MONTH DO YOU WORK ON TRAINING?

1-4

5-8

9-12

13-15

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* 17. WHAT MEDIUMS DO YOU FIND VERY USEFUL FOR EDUCATION? (CHECK ALL THAT APPLY)

WEBINARS BLOGS

AUTOMOTIVE SOCIAL MEDIA SITES

NEWSLETTERS

NATIONAL CONFERENCES

LOCAL EVENTS

20 GROUPS

DEALER ASSOCIATION HOSTED EVENTS

VENDORS INDUSTRY MAGAZINES

AUTOMOTIVE CONSULTANTS

AUTOMOTIVE BOOKS

SALES AND PHONE TRAINERS

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* 18. WHAT EVENTS DO YOU ATTEND?

DIGITAL DEALER CONFERENCE

AUTOCON

AUTOMOTIVE BOOTCAMP

AUTOMOTIVE BATTLE PLAN

KAIN AUTOMOTIVE SUMMIT

DRIVING SALES EXECUTIVE SUMMIT

JD POWERS ROUNDTABLE

N.A.D.A CONFERENCE

DEALER ASSOCIATION SUMMITS

20 GROUPS

NONE

Other (please specify)

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* 19. RATE YOUR KNOWLEDGE OF:

	EXCELLENT	GOOD	AVERAGE	FAIR	POOR
SEO	SEO EXCELLENT	SEO GOOD	SEO AVERAGE	SEO FAIR	SEO POOR
SEM	SEM EXCELLENT	SEM GOOD	SEM AVERAGE	SEM FAIR	SEM POOR
SOCIAL MEDIA	SOCIAL MEDIA EXCELLENT	SOCIAL MEDIA GOOD	SOCIAL MEDIA AVERAGE	SOCIAL MEDIA FAIR	SOCIAL MEDIA POOR
CONVERSION RATES	CONVERSION RATES EXCELLENT	CONVERSION RATES GOOD	CONVERSION RATES AVERAGE	CONVERSION RATES FAIR	CONVERSION RATES POOR
CRM REPORTING	CRM REPORTING EXCELLENT	CRM REPORTING GOOD	CRM REPORTING AVERAGE	CRM REPORTING FAIR	CRM REPORTING POOR
WEBSITE ANALYTICS	WEBSITE ANALYTICS EXCELLENT	WEBSITE ANALYTICS GOOD	WEBSITE ANALYTICS AVERAGE	WEBSITE ANALYTICS FAIR	WEBSITE ANALYTICS POOR
BEHAVIORAL	BEHAVIORAL EXCELLENT	BEHAVIORAL GOOD	BEHAVIORAL AVERAGE	BEHAVIORAL FAIR	BEHAVIORAL POOR
MARKETING	MARKETING EXCELLENT	MARKETING GOOD	MARKETING AVERAGE	MARKETING FAIR	MARKETING POOR
DATABASING	DATABASING EXCELLENT	DATABASING GOOD	DATABASING AVERAGE	DATABASING FAIR	DATABASING POOR

SUCCESS FACTORS
Please feel free to give either a brief or detailed answers, just please answer honestly.
This is where we find out what makes a successful dealer thrive.

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* 20. What are the key factors that you attribute to your personal success?

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* 21. What are your personal strengths?

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* 22. Three words that others in the industry would use to describe you?

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* 23. What people impact your success? or Who do you look toward for advice and inspiration?

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* 24. What had the greatest effect on the way you do business?

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* 25. What do you consistently do each day to drive results?

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* 26. What was the best advice you ever received?

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* 27. What are the key factors you attribute to your dealerships success?

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* 28. What are the bad habits that you have to avoid that are damaging to your success?

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* 29. What aspect of the business are you most passionate about?

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* 30. In your opinion why do dealerships fail?

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* 31. In your opinion what are three personality traits that create a successful business professional?

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* 32. What are the main reasons an employee stays at a dealership?

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* 33. What is your definition of a successful dealership?

Thank you for completing this survey. Your Hooklogic MasterCard Gift Card will be sent out at the
Completion of this study on August 15th 2012.
The results of this survey will be released during the Fall conferences.
Please visit WWW.DEALEREVENTS.COM for current schedule of Conference, summits, workshops,
webinars and vendor parties

I appreciate your support,
April Rain
april@digitalrainmgmt.

Question Title

* 1. Dealership information:

Question Title

* 2. WHAT IS THE TITLE OF YOUR CURRENT POSITION?

Question Title

* 3. CURRENT YEARS AT DEALERSHIP

Question Title

* 4. ARE YOU THE DECISION MAKER FOR?

Question Title

* 5. IS YOUR STORE A ONE PRICE, NO NEGOTIATING PHILOSOPHY?

Question Title

* 6. HOW IS YOUR INTERNET SALES DEPARTMENT SET UP?

Question Title

* 7. IN WHAT DEPARTMENTS IS YOUR DEALERSHIP(S) SUCCEEDING? (CHECK ALL THAT APPLY)

Question Title

* 8. WHAT DO YOU DO SIGNIFICANTLY BETTER THAN YOUR COMPETITORS? (CHECK ALL THAT APPLY)

Question Title

* 9. IF YOU HAD TO PICK ONLY ONE THING YOUR DEALERSHIPS WOULD EXCEL AT, WHAT WOULDYOU CHOOSE?

Question Title

* 10. WHAT CRM DO YOU USE?

Question Title

* 11. WHAT WEBSITE PROVIDER DO YOU USE?

Question Title

* 12. WHAT IS YOUR WEBSITES AVERAGE MONTHLY UNIQUES PER SITE? (AVERAGE IF MULTIPLESTORES)

Question Title

* 13. WHAT OTHER TOOLS ARE PERFORMING FOR YOU?(CHECK ALL THAT APPLY)

Question Title

* 14. HOW OFTEN DO YOU REVIEW VENDOR EFFECTIVENESS?

Question Title

* 15. WHAT PERCENT OF YOUR MARKETING BUDGET IS SPENT ONLINE?

Question Title

* 16. HOW MANY HOURS A MONTH DO YOU WORK ON TRAINING?

Question Title

* 17. WHAT MEDIUMS DO YOU FIND VERY USEFUL FOR EDUCATION? (CHECK ALL THAT APPLY)

Question Title

* 18. WHAT EVENTS DO YOU ATTEND?

Question Title

* 19. RATE YOUR KNOWLEDGE OF:

Question Title

* 20. What are the key factors that you attribute to your personal success?

Question Title

* 21. What are your personal strengths?

Question Title

* 22. Three words that others in the industry would use to describe you?

Question Title

* 23. What people impact your success? or Who do you look toward for advice and inspiration?

Question Title

* 24. What had the greatest effect on the way you do business?

Question Title

* 25. What do you consistently do each day to drive results?

Question Title

* 26. What was the best advice you ever received?

Question Title

* 27. What are the key factors you attribute to your dealerships success?

Question Title

* 28. What are the bad habits that you have to avoid that are damaging to your success?

Question Title

* 29. What aspect of the business are you most passionate about?

Question Title

* 30. In your opinion why do dealerships fail?

Question Title

* 31. In your opinion what are three personality traits that create a successful business professional?

Question Title

* 32. What are the main reasons an employee stays at a dealership?

Question Title

* 33. What is your definition of a successful dealership?

* 7. IN WHAT DEPARTMENTS IS YOUR DEALERSHIP(S) SUCCEEDING?
(CHECK ALL THAT APPLY)

* 8. WHAT DO YOU DO SIGNIFICANTLY BETTER THAN YOUR COMPETITORS?
(CHECK ALL THAT APPLY)

* 9. IF YOU HAD TO PICK ONLY ONE THING YOUR DEALERSHIPS WOULD EXCEL AT, WHAT WOULD
YOU CHOOSE?

* 12. WHAT IS YOUR WEBSITES AVERAGE MONTHLY UNIQUES PER SITE? (AVERAGE IF MULTIPLE
STORES)

* 13. WHAT OTHER TOOLS ARE PERFORMING FOR YOU?
(CHECK ALL THAT APPLY)