For many advertisers, media spend is one of its highest outgoings. It is for this reason that most companies want to ensure that maximum efficiency and effectiveness is being achieved. One way to do this is to employ an independent media auditor or media consultant to evaluate how media budgets are being deployed, the level of value being delivered by the client’s media buying and planning agency and efficiently the media planning and buying process is being run.
ANZA would like to better understand what advertisers in New Zealand think of media auditing (including media consultancy) and how auditing might develop to better meet their future needs.
