Visitation Study

2012 Visitation Study for Virginia Museums

Now that the summer travel season is completed, we would like to get a snapshot of 2012 museum visitation in Virginia. We hope to use this information in our advocacy efforts on behalf or museums, but will also make the data available to any museum member of VAM who would like it.

Please take a few moments to respond to the following survey--it should only take five minutes of your time.

Question Title

* 1. What was the approximate attendance to your site January to August 2012?

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* 2. How did this number compare to attendance in the same months of 2011?

Increased by more than 10%

Increased, but by less than 10%

Unchanged

Decreased by less than 10%

Decreased by more than 10%

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* 3. If you compare spending at your museum store, restaurant, etc for the same time periods (January to August 2011 and 2012), what would it be?

We don't offer a museum store or restaurant

We saw increased spending in 2012

We saw no change between 2011 and 2012

We saw decreased spending in 2012

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* 4. Has anything changed at your museum that might have affected visitation in 2012?

Our hours are different than they were last year

We have a new permanent exhibit/ building

We spent more on marketing in 2012

We spent less on marketing in 2012

We have less staff/ fewer volunteers than we did last year

Other (please specify)