Matchday Programme Survey

Arsenal Football Club would greatly appreciate your assistance in completing the following questionnaire regarding the Club’s matchday programme.

Completing the form will provide the Club with valuable information which we can use to improve the issue next season. And filling in the questionnaire will certainly be worth your while. Everyone who completes this form will automatically be entered into a draw for a truly fantastic prize – A HOME SHIRT, SIGNED BY THE FIRST-TEAM SQUAD, PRESENTED BY ONE OF THE PLAYERS AT A HOME MATCH EARLY NEXT SEASON!

	Poor				Excellent
Quality of features and editorial	Quality of features and editorial Poor	Quality of features and editorial	Quality of features and editorial	Quality of features and editorial	Quality of features and editorial Excellent
Variety of features and editorial	Variety of features and editorial Poor	Variety of features and editorial	Variety of features and editorial	Variety of features and editorial	Variety of features and editorial Excellent
Design and layout	Design and layout Poor	Design and layout	Design and layout	Design and layout	Design and layout Excellent
Value for money	Value for money Poor	Value for money	Value for money	Value for money	Value for money Excellent

Poor

Excellent

Quality of features and editorial

Quality of features and editorial Poor

Quality of features and editorial

Quality of features and editorial Excellent

Variety of features and editorial

Variety of features and editorial Poor

Variety of features and editorial

Variety of features and editorial Excellent

Design and layout

Design and layout Poor

Design and layout

Design and layout Excellent

Value for money

Value for money Poor

Value for money

Value for money Excellent

	Least Important			Most Important
Quality of features and editorial	Quality of features and editorial Least Important	Quality of features and editorial	Quality of features and editorial	Quality of features and editorial Most Important
Variety of features and editorial	Variety of features and editorial Least Important	Variety of features and editorial	Variety of features and editorial	Variety of features and editorial Most Important
Design and layout	Design and layout Least Important	Design and layout	Design and layout	Design and layout Most Important
Value for money	Value for money Least Important	Value for money	Value for money	Value for money Most Important

Least Important

Most Important

Quality of features and editorial

Quality of features and editorial Least Important

Quality of features and editorial

Quality of features and editorial Most Important

Variety of features and editorial

Variety of features and editorial Least Important

Variety of features and editorial

Variety of features and editorial Most Important

Design and layout

Design and layout Least Important

Design and layout

Design and layout Most Important

Value for money

Value for money Least Important

Value for money

Value for money Most Important

	Always	Sometimes	Never	Favourite	Least Favourite
Manager’s notes	Manager’s notes Always	Manager’s notes Sometimes	Manager’s notes Never	Manager’s notes Favourite	Manager’s notes Least Favourite
Captain’s notes	Captain’s notes Always	Captain’s notes Sometimes	Captain’s notes Never	Captain’s notes Favourite	Captain’s notes Least Favourite
News (Voice of Arsenal)	News (Voice of Arsenal) Always	News (Voice of Arsenal) Sometimes	News (Voice of Arsenal) Never	News (Voice of Arsenal) Favourite	News (Voice of Arsenal) Least Favourite
Tickets and Travel	Tickets and Travel Always	Tickets and Travel Sometimes	Tickets and Travel Never	Tickets and Travel Favourite	Tickets and Travel Least Favourite
First-team player interviews	First-team player interviews Always	First-team player interviews Sometimes	First-team player interviews Never	First-team player interviews Favourite	First-team player interviews Least Favourite
Reserves & Youth reports	Reserves & Youth reports Always	Reserves & Youth reports Sometimes	Reserves & Youth reports Never	Reserves & Youth reports Favourite	Reserves & Youth reports Least Favourite
Youth/reserve-team player interviews	Youth/reserve-team player interviews Always	Youth/reserve-team player interviews Sometimes	Youth/reserve-team player interviews Never	Youth/reserve-team player interviews Favourite	Youth/reserve-team player interviews Least Favourite
Arsenal Ladies reports/news	Arsenal Ladies reports/news Always	Arsenal Ladies reports/news Sometimes	Arsenal Ladies reports/news Never	Arsenal Ladies reports/news Favourite	Arsenal Ladies reports/news Least Favourite
Historical features	Historical features Always	Historical features Sometimes	Historical features Never	Historical features Favourite	Historical features Least Favourite
Global Game (Keir Radnedge)	Global Game (Keir Radnedge) Always	Global Game (Keir Radnedge) Sometimes	Global Game (Keir Radnedge) Never	Global Game (Keir Radnedge) Favourite	Global Game (Keir Radnedge) Least Favourite
Emirates Examination (quiz)	Emirates Examination (quiz) Always	Emirates Examination (quiz) Sometimes	Emirates Examination (quiz) Never	Emirates Examination (quiz) Favourite	Emirates Examination (quiz) Least Favourite
Supporters Club News (Club Culture)	Supporters Club News (Club Culture) Always	Supporters Club News (Club Culture) Sometimes	Supporters Club News (Club Culture) Never	Supporters Club News (Club Culture) Favourite	Supporters Club News (Club Culture) Least Favourite
Community information	Community information Always	Community information Sometimes	Community information Never	Community information Favourite	Community information Least Favourite
Junior Gunners news	Junior Gunners news Always	Junior Gunners news Sometimes	Junior Gunners news Never	Junior Gunners news Favourite	Junior Gunners news Least Favourite
Charity of the Season features	Charity of the Season features Always	Charity of the Season features Sometimes	Charity of the Season features Never	Charity of the Season features Favourite	Charity of the Season features Least Favourite
Visitors	Visitors Always	Visitors Sometimes	Visitors Never	Visitors Favourite	Visitors Least Favourite
Arsenal Analysis and other statistical info	Arsenal Analysis and other statistical info Always	Arsenal Analysis and other statistical info Sometimes	Arsenal Analysis and other statistical info Never	Arsenal Analysis and other statistical info Favourite	Arsenal Analysis and other statistical info Least Favourite
Final Word (a fan’s thoughts)	Final Word (a fan’s thoughts) Always	Final Word (a fan’s thoughts) Sometimes	Final Word (a fan’s thoughts) Never	Final Word (a fan’s thoughts) Favourite	Final Word (a fan’s thoughts) Least Favourite
Other Arsenal-based interviews (staff, celebrities etc)	Other Arsenal-based interviews (staff, celebrities etc) Always	Other Arsenal-based interviews (staff, celebrities etc) Sometimes	Other Arsenal-based interviews (staff, celebrities etc) Never	Other Arsenal-based interviews (staff, celebrities etc) Favourite	Other Arsenal-based interviews (staff, celebrities etc) Least Favourite
Arsenal Asks (fans’ thoughts on an Arsenal issue)	Arsenal Asks (fans’ thoughts on an Arsenal issue) Always	Arsenal Asks (fans’ thoughts on an Arsenal issue) Sometimes	Arsenal Asks (fans’ thoughts on an Arsenal issue) Never	Arsenal Asks (fans’ thoughts on an Arsenal issue) Favourite	Arsenal Asks (fans’ thoughts on an Arsenal issue) Least Favourite

Always

Sometimes

Never

Favourite

Least Favourite

Manager’s notes

Manager’s notes Always

Manager’s notes Sometimes

Manager’s notes Never

Manager’s notes Favourite

Manager’s notes Least Favourite

Captain’s notes

Captain’s notes Always

Captain’s notes Sometimes

Captain’s notes Never

Captain’s notes Favourite

Captain’s notes Least Favourite

News (Voice of Arsenal)

News (Voice of Arsenal) Always

News (Voice of Arsenal) Sometimes

News (Voice of Arsenal) Never

News (Voice of Arsenal) Favourite

News (Voice of Arsenal) Least Favourite

Tickets and Travel

Tickets and Travel Always

Tickets and Travel Sometimes

Tickets and Travel Never

Tickets and Travel Favourite

Tickets and Travel Least Favourite

First-team player interviews

First-team player interviews Always

First-team player interviews Sometimes

First-team player interviews Never

First-team player interviews Favourite

First-team player interviews Least Favourite

Reserves & Youth reports

Reserves & Youth reports Always

Reserves & Youth reports Sometimes

Reserves & Youth reports Never

Reserves & Youth reports Favourite

Reserves & Youth reports Least Favourite

Youth/reserve-team player interviews

Youth/reserve-team player interviews Always

Youth/reserve-team player interviews Sometimes

Youth/reserve-team player interviews Never

Youth/reserve-team player interviews Favourite

Youth/reserve-team player interviews Least Favourite

Arsenal Ladies reports/news

Arsenal Ladies reports/news Always

Arsenal Ladies reports/news Sometimes

Arsenal Ladies reports/news Never

Arsenal Ladies reports/news Favourite

Arsenal Ladies reports/news Least Favourite

Historical features

Historical features Always

Historical features Sometimes

Historical features Never

Historical features Favourite

Historical features Least Favourite

Global Game (Keir Radnedge)

Global Game (Keir Radnedge) Always

Global Game (Keir Radnedge) Sometimes

Global Game (Keir Radnedge) Never

Global Game (Keir Radnedge) Favourite

Global Game (Keir Radnedge) Least Favourite

Emirates Examination (quiz)

Emirates Examination (quiz) Always

Emirates Examination (quiz) Sometimes

Emirates Examination (quiz) Never

Emirates Examination (quiz) Favourite

Emirates Examination (quiz) Least Favourite

Supporters Club News (Club Culture)

Supporters Club News (Club Culture) Always

Supporters Club News (Club Culture) Sometimes

Supporters Club News (Club Culture) Never

Supporters Club News (Club Culture) Favourite

Supporters Club News (Club Culture) Least Favourite

Community information

Community information Always

Community information Sometimes

Community information Never

Community information Favourite

Community information Least Favourite

Junior Gunners news

Junior Gunners news Always

Junior Gunners news Sometimes

Junior Gunners news Never

Junior Gunners news Favourite

Junior Gunners news Least Favourite

Charity of the Season features

Charity of the Season features Always

Charity of the Season features Sometimes

Charity of the Season features Never

Charity of the Season features Favourite

Charity of the Season features Least Favourite

Visitors

Visitors Always

Visitors Sometimes

Visitors Never

Visitors Favourite

Visitors Least Favourite

Arsenal Analysis and other statistical info

Arsenal Analysis and other statistical info Always

Arsenal Analysis and other statistical info Sometimes

Arsenal Analysis and other statistical info Never

Arsenal Analysis and other statistical info Favourite

Arsenal Analysis and other statistical info Least Favourite

Final Word (a fan’s thoughts)

Final Word (a fan’s thoughts) Always

Final Word (a fan’s thoughts) Sometimes

Final Word (a fan’s thoughts) Never

Final Word (a fan’s thoughts) Favourite

Final Word (a fan’s thoughts) Least Favourite

Other Arsenal-based interviews (staff, celebrities etc)

Other Arsenal-based interviews (staff, celebrities etc) Always

Other Arsenal-based interviews (staff, celebrities etc) Sometimes

Other Arsenal-based interviews (staff, celebrities etc) Never

Other Arsenal-based interviews (staff, celebrities etc) Favourite

Other Arsenal-based interviews (staff, celebrities etc) Least Favourite

Arsenal Asks (fans’ thoughts on an Arsenal issue)

Arsenal Asks (fans’ thoughts on an Arsenal issue) Always

Arsenal Asks (fans’ thoughts on an Arsenal issue) Sometimes

Arsenal Asks (fans’ thoughts on an Arsenal issue) Never

Arsenal Asks (fans’ thoughts on an Arsenal issue) Favourite

Arsenal Asks (fans’ thoughts on an Arsenal issue) Least Favourite

	1	2	3	4	5
1 = Poor & 5 = Excellent	1 = Poor & 5 = Excellent 1	1 = Poor & 5 = Excellent 2	1 = Poor & 5 = Excellent 3	1 = Poor & 5 = Excellent 4	1 = Poor & 5 = Excellent 5

1 = Poor & 5 = Excellent

1 = Poor & 5 = Excellent 1

1 = Poor & 5 = Excellent 2

1 = Poor & 5 = Excellent 3

1 = Poor & 5 = Excellent 4

1 = Poor & 5 = Excellent 5

Matchday Programme Survey

Question Title

* 1. How often do you buy the matchday programme? (please tick appropriate box)

Question Title

* 2. If purchased infrequently, what influences your decision to buy a programme?

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* 3. How would you rate the programme in the following areas?

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* 4. Which of these is the most important to you in terms of purchasing the programme?

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* 5. How does the Arsenal programme rate against other clubs’ programmes you have seen recently?

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* 6. How often do you read the following features in the programme? Please tick your five favourite features and five least favourite features:

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* 7. At £3, how do you assess the programme's value for money?

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* 8. Do you always check your lucky number on the back of the programme?

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* 9. Would you be interested in buying the matchday programme for iPad/other tablet device?

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* 10. Please tick your age category:

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* 11. Tell us your ideas as to how the matchday programme could be improved?