Study About Attitudes in Advertising  - Ann Arbor

1. Qualifying questions

 
Hello and thank you for your interest in our market research study about attitudes regarding small business advertising. To help us see if you qualify, please answer the questions below. If you are chosen to participate, you will receive $300 for your time and opinions.

1. Are you the person who decides on advertising for your company?
2. What is your title?
3. What is the name of your company?
4. What is your company’s primary industry?
5. How many employees work in your company worldwide?
6. Approximately how much did your company spend on advertising in 2012?
7. What types of advertising did you buy
8. Is there any type of advertising that you have thought of using, or plan to use?
9. Is there any type of advertising that you would never buy? If so, what would that be?
10. How open would you say you are to using or trying online advertising methods?
11. How many hours a week do you use the internet, apart from email?
12. Which of the following activities do you regularly do online?
13. Which category below includes your age?
14. How did you learn about this study?
15. May we contact you in the future about other paid market research studies?
Thank you very much for answering our questions! We will follow up with you by telephone very soon if you appear to qualify for this study.
16. Please provide your contact information below.
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