P&L Benchmarking Survey

Question Title

1. What percent do you expect to grow your Total Revenue each year?

>5%

5%

3%

Flat

Decrease

Question Title

2. What percent of Total Revenue do you expect Cost of Goods Sold to be?

>19%

19%

15%

12%

9%

<9%

Question Title

3. What percent of Total Revenue do you expect Salary Expense to be?

>35%

35%

30%

25%

20%

<20%

Question Title

4. What percent of Total Revenue do you expect to spend on Advertising & Promotion?

>8%

8%

6%

4%

2%

<2%

Question Title

5. What percent of Total Revenue do you expect Net Income to be?

>30%

30%

20%

10%

0%