Discover Downtown - Friday, Sept. 19 *REGISTER BY SEPT. 9*

Discover Downtown is a NEW event series & campaign presented by Intown Concord and the Merchants Roundtable, designed to bring people downtown for shopping, dining, enjoying, and building community!

All downtown businesses are welcome to participate in the first Discover Downtown event on Friday, September 19, from 5 to 8pm. To be included in all marketing and event materials, please register by completing the questions below. For the online event kit, go to http://www.intownconcord.org/events/discover

We are encouraging businesses to offer something unique and special to bring guests through the door during Discover Downtown. Here are promotion ideas that you could offer - The sky's the limit!

-Wine tasting (businesses may pour 2 oz. or smaller “tastes” of wine or beer as long as it is free to the customer)
-Invite local restaurant/bakery/etc. to have bites for customers in your shop – or offer store-bought goodies
-Live music
-A family activity – face painting, drawing, making a craft
-Other entertainment/community building, such as an artist working inside your store
-Special offer; buy one, get one half off - or similar
-A special price on a certain item or items (all red merchandise...the new offering from Company X...)
-In-store demo(s)
-Trunk show/new “looks” and coming attractions for fall
-Raffle (each shop) – an affordable way to collect names to build your email or mail list
-Give-aways or goodie bags
-Coupons for clipping: Facebook, newsletter, print ads
-A special window display and/or lighting
-Percentage of night's proceeds to charity of business's choice (and/or offer a local nonprofit a small table where they can set up a display)


Please register your business by Tuesday, September 9. Go to http://www.intownconcord.org/events/discover to learn more and to download an event kit.

Discover Downtown is a partnership between Intown Concord and the Merchants Roundtable. Thanks for participating!

CONTACT: Susan Sokul at Intown Concord, 603-226-2150

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* 1. I will participate in Discover Downtown on Friday, September 19, and be open until at least 8pm.

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* 2. Name of your business, as you wish it to appear in the Discover Downtown event listing

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* 3. Street address of your downtown business (street number and name only; e.g. 123 N. Sample Street - please double-check spelling and use of capitals) to go with your Discover Downtown listing

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* 4. Your first and last names (or primary contact for Discover Downtown)

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* 5. Your preferred email address

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* 6. Describe the promotion(s) or special(s) you will be hosting during Discover Downtown, 5pm and 8pm. (e.g. wine tasting, storewide sale, snacks, raffle, etc.) ***Please be specific and brief, and use the EXACT language you want to appear in print - we'll be publishing this list on the web (and possibly in handouts and advertising) so that attendees know what's happening at your business that night! (You will have an opportunity to change it later if needed.)

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* 7. If you are hosting any form of entertainment in or outside of your store, please describe. City ordinance requires that a 4-foot walk area remains clear at all times.

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* 8. If you think you are not already on the following e-mail list(s), please check those you'd like to be added to:

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