Exit this survey >> MarketingCharts Readership Survey 2014 1 of 2 Pages Thank you for helping improve MarketingCharts. We take your feedback very seriously. Question Title * 1. How many years have you worked in the marketing business? More than 20 15 to 20 10 to 15 5 to 10 Fewer than 5 I work outside marketing Question Title * 2. What is the total dollar amount of all marketing and advertising budgets under your control? Less than $1 million $1 -$5 million $5 - $10 million $10 - $50 million $50 - $100 million $100+ million I am not involved with marketing budgets Question Title * 3. What level of control do you have over marketing and advertising budgets? Complete control Significant control Recommendation authority only Little authority No authority Question Title * 4. Most of the marketing and advertising programs you handle are... Traditional media only Online only Traditional and online Other (please specify) Question Title * 5. In which media are you involved? (plan, buy, sell, manage, create for, produce, etc.) Online: Display Online: Search Online: Email Online: Social Media Online: Content Marketing Mobile Print TV Radio Out-of-home Direct Promotions/Events B2B Local Media Other area (please specify) Just a few more questions... Question Title * 6. To what degree are you involved in purchasing these products or services? (Check all that apply) Determine Need Evaluate Recommend Approve Email Media/Services Email Media/Services Determine Need Email Media/Services Evaluate Email Media/Services Recommend Email Media/Services Approve Measurement/Analytics Systems Measurement/Analytics Systems Determine Need Measurement/Analytics Systems Evaluate Measurement/Analytics Systems Recommend Measurement/Analytics Systems Approve Behavioral Marketing/Other Targeting Behavioral Marketing/Other Targeting Determine Need Behavioral Marketing/Other Targeting Evaluate Behavioral Marketing/Other Targeting Recommend Behavioral Marketing/Other Targeting Approve Ad Network Media/Services Ad Network Media/Services Determine Need Ad Network Media/Services Evaluate Ad Network Media/Services Recommend Ad Network Media/Services Approve Marketing Automation Marketing Automation Determine Need Marketing Automation Evaluate Marketing Automation Recommend Marketing Automation Approve Search Media/Services Search Media/Services Determine Need Search Media/Services Evaluate Search Media/Services Recommend Search Media/Services Approve Mobile Marketing Media/Services Mobile Marketing Media/Services Determine Need Mobile Marketing Media/Services Evaluate Mobile Marketing Media/Services Recommend Mobile Marketing Media/Services Approve Media Media Determine Need Media Evaluate Media Recommend Media Approve Research Research Determine Need Research Evaluate Research Recommend Research Approve CRM CRM Determine Need CRM Evaluate CRM Recommend CRM Approve Rich Media & Tech Rich Media & Tech Determine Need Rich Media & Tech Evaluate Rich Media & Tech Recommend Rich Media & Tech Approve Ad Serving Technologies Ad Serving Technologies Determine Need Ad Serving Technologies Evaluate Ad Serving Technologies Recommend Ad Serving Technologies Approve Page1 / 2 50% of survey complete. Next >>
